1 2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

“THE YEAR OF MOBILE” We have all been waiting for 5+ years for this , it’s safe to say that mobile has finally arrived…..

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Using search we looked for intent

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. SOURCE: © International Telecommunication Union (February 2013)

First we looked at the data! The data told us that 10% of our SEO searches to our site were coming from a mobile device And of those searches the focus was very much around:

Products that we sold in store Or finding a store location

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Researched the intent

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

Mobile searches trigger e-commerce actions, often from customers that are just around the corner…

RESULTS OF LOCAL SEARCHES • 94% of smartphone users look for location information

• 51% later visited a store • 48% called a store • 29% made a purchase in a store and did so quickly

SOURCE: Google, The Mobile Playbook (February 2013)

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BEING LOCALLY RELEVANT But how can you build an effective mobile/local presence, without brick and mortar locations??

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We made the pages multi functional

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED. SOURCE: Google, The Mobile Playbook (February 2013)

Pages include drive to store and drive to retailer information

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Extremely flat, location rich, crawlable URL architecture – lenovo.com/az/phoenix/where-to-buy-lenovo-phoenix_phoenix_az_cco0256.html

City and state “local” location specific content

Local Search without Locations

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

Partnered with Covario’s award winning technology is scalable, dynamic and feature rich…

Several Location Options Interactive Maps Social Sharing & Tracking Local Promotion Capabilities

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How Local Works Without Locations

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

Leveraging our retail partners and search to help drive foot-traffic, and ultimately sales…

DRIVING CONSUMERS TO OUR PARTNERS • 5,053 new location based landing pages rolled out in the US

• Targeting both English and Spanish speakers • Focusing primarily on “where to buy” keyword queries

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Lenovo Results

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.

Measuring the current state, what this strategy has done for us in just under 30 days…

VISIBILITY HAS SKYROCKETED • 13,836 first page placements for “where to buy Lenovo” queries

• Currently tracking Google, Yahoo and Bing (.com, US) • An average of 2.2 placements per query

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Indonesia Facebook Program

2013 LENOVO CONFIDENTIAL. ALL RIGHTS RESERVED.