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The Top 14 Stories of 2014As 2014 comes to an end and as we approach the end of a great year, we can say that it’s been a successful year in mobile technology and mobile market research.
With almost half a million agents across the country, Field Agent enjoys near-instantaneous access to consumers, stores, and, in general, the answers to our clients' most pressing business questions.
And it shows: Our blog has been one active hub this year, offering brands, retailers, and media outlets a steady stream of fresh insights into consumers and the stores they shop.
Join us as we reflect back on our Top 14 Stories for 2014.
1 Real-Time Scoreboard Black Friday Field Agent enlisted over 400 shoppers to tell us where they spent their first dollars on Black Friday, and to take photos of the action.
See the results here.
2 What MenReally Want for Christmas
With almost
2,000 views,this was our most popular blog post of 2014.
See it here.
3 Power at the Point-of-Influence
Field Agent CEO and Co-Founder Rick West explained how mobile market research engages consumers at the Point-of-Influence at the 2014 Insight Innovation Exchange (IIeX).
4 Go ShoppingFootball FansField Agent kicked-off the 2014 football season with a survey of 250 fans, in which we studied their football-related spending and at-home viewing behavior.
86% of fans consume relatively more calories on game day
5 Activities in AmericaThanksgiving
What exactly happens behind closed doors as millions gather to observe this traditional holiday? Field Agent surveyed 250 different households about their Thanksgiving Day activities.
Find out here.
6 on Saturday Morning MeetingHENRY HO8th & Walton interviewed Henry Ho, Co-Founder andChief Business Development Officer, about howmobile technology enables companies to collectREAL-TIME information.
7 Christmas and Technology
Field Agent identified 5 ways personal technology has changed the face of Christmas, including how we experience, think about, and even share the holiday.
Find out the 5 ways here.
8 Does PinkGenerate Green?
How do consumers respond to brands and retailerswith products that support Breast Cancer Awareness?
told us they favor companies that promote breast cancer awareness54%
Football Fans
9 How do Mothers Prepare?Back-To-School
Mothers told us what they pack in their kids’ lunches, how their children influence their purchases, and what frustrates them most about the BTS shopping season.
Find out what those are here.
10 at Fast Food ChainsMystery Shopping
We sent 250 customers to 4 popular, nationwide fast food chains to demonstrate 5 benefits of mobile mystery shopping.
Read the 5 benefits here.
11 for Cough, Cold and Flu SeasonA Healthy Outlook
of 250 shoppers told us they intended to take better care of themselves compared to the previous year.
But, why? Read about it here.
45%
12 with Drug Store customersMobile Shop-Along
Field Agent takes you into drug stores with four different customers, as they consider and even describe various purchases using video recording on their mobile device for truly meaningful shopper insights.
13 Monster InsightsHalloween
Field Agent became quite familiar with Halloween shoppers—what they buy, how they buy, why they buy.
Download the free Halloween Report.
14 of Market Research TechnologyThe Golden Rule
At Field Agent we honor this rule by combining—not replacing—traditional research methodologies with cutting-edge technology.
Read more about the Golden Rule here.
Interested in learning how you can use mobile research in 2015?
VISIT OUR BLOGCONTACT US
@FieldAgentInc | [email protected] | PO Box 9568, Fayetteville, Arkansas 72703
