THE STATE OF MOBILE 2016

VentureBeat webinar sponsored by Leanplum

Momchil Kyurkchiev of Leanplum | Fabian Seelbach of Lumosity | Tim Annan of Slice

THE FUTURE OF MARKETING IS MOBILE

6.1B expected smartphone users by 2020

Mobile is not a channel → shift in the enterprise

MARKET OPPORTUNITY

DIGITAL COMMERCEM

obile

Spe

ndin

g (B

illion

s)

14% 25%

FORMER MARKETING PRINCIPLES DO NOT APPLY

EMAIL SENDS EMAIL OPENS

ON DEMAND AND IMMEDIATE

SIMPLE AND SEAMLESS

BITE-SIZED MOMENTS

PERSONALIZED AND CONTEXTUAL

MARKETERS NEED TO EVOLVE

May 2014

Web

Mobile Apps

April 13 April 14

Time spent eclipses desktop and mobile web

Media Consumption

MOBILE APPS > WEB

Source: Leanplum

REVENUE LEFT ON THE TABLE

20% of online holiday sales occur on

mobile, but 90% of carts are abandoned.

= $B LOST SALES!

TOO MANY ONE TIME USERS3 out of 10 people use an app once.

Average 3 min on single visit.

IT’S NOT EASY

Matt do you need a car for Seattle?

{{First Name}}

{{Destination City}}

Cars for June 4–14th

{{Travel Dates}}

13 luxury sedans

LOYALTY