1. STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers
2. TABLE OF CONTENTS 1. Introduction 2. Research Objectives & Methodology 3. Key Insights 4. Profile of Developers 5. Platforms 6. Downloads & Revenues 7. Monetization 8. Mobile Ad Network Preferences
3. The mobile revolution and the surge in smartphone usage is driving the market for mobile applications. Mobile app development is a prospering industry and is going to get bigger over time. The growth in consumer demand for mobile apps and the ever growing time spent on these apps is encouraging for both aspiring and seasoned developers to innovate across mobile devices. The speed at which the app industry continues to evolve, the tools and platforms available to build and monetize apps, is overwhelming for developers who are looking to build a sustainable business. The market is massive, and with huge competition the challenge for the app developers is to make sure that they are able to monetize these apps to fund innovation. InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries. It showcases insights on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences. STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers INTRODUCTION
4. InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever- growing ecosystem better. This leading research program tracks developer experiences across platforms, revenues and revenue models, their motivations and challenges, monetization and mobile ad network preferences RESEARCH OBJECTIVES STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers
5. The study was developed by InMobi. A total of 1,089 responses were received during the web and on- device based survey which was open September and November 2015. Not all questions were required to answer for completing the survey and many questions allowed for multiple answers. The insights here are based on InMobis database of app developers and publishers STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers RESEARCH METHODOLOGY
6. SURVEY PARTICIPANTS LOCATION 47% 14% 11% 28%APAC Europe North America Region Not Disclosed STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers
7. PROFILE OF DEVELOPERS
8. Insight 1 6% Of Developers Describe Themselves As Female Compelling Opportunity For Females To Enter App Development 1. The developer nation is male- dominated. Only 6% of our respondents describe themselves as female, though the proportion was slightly better (11%) in North America 2. The app developers are young with average age ranging from 31-35 years old
9. Demographics : Gender Global Male Female Prefer not to answer 91% 3% 6% Europe Male Female Prefer not to answer 94% 3% 3% APAC Male Female Prefer not to answer 93% 2% 5% North America Male Female Prefer not to answer 83% 6% 11% Developer Profile: Demographics, Gender Sample Size: Global n= 1,085; APAC n=515; Europe n= 150; NA n=120
10. Demographics : Age Developer Profile: Demographics, Age 17% 20% 7% 11% 46% 49% 44% 35% 27% 25% 34% 32% 8% 4% 11% 17% 0% 0% 0% 3% Global APAC Europe North America 15-18 19-24 25-34 35-44 45-64 65+ Average Age : 33 Years Average Age : 31 Years Average Age : 34 Years Average Age : 35 Years Sample Size: Global n= 1,085; APAC n=515; Europe n= 150; NA n=120 46 percent of developers globally are between 25-34 years old and the average age is 33
11. Insight 2 Opportunity: Mobile Continues To Attract Entrepreneurs With The Opportunity It Offers To Scale Their Business And Revenues Globally 1. Mobile app development is a young and growing industry. Almost 3/4th of the developers have been in the industry for less than 3 years
12. App Development Industry Is Fairly Young And Growing Q. How many years have you been developing mobile apps? Sample Size : Global n=1,085 Our survey asked respondents how long theyve been developing mobile apps. The results show that almost three fourth of app developers have been in this industry for less than three years, making this a young, but growing industry. In fact, only three out of 10 have been making apps for more than 4 years. Less than 6 months 7-12 months 1-2 years 2-3 years 4-5 years 5+ years 12% 10% 20% 24% 18% 16% Developer Profiles: Length of Time Developing Apps
13. Insight 3 Mobile Application Development Firms Are Relatively Small 1. 8% of firms have grown to over 20 employees. The limited number or employees indicates that industry economics make it difficult to operate firms of this size 2. 47% of respondents work by themselves
14. Mobile App Industry Is Entrepreneurial In Nature Developer Profiles: Size of Development Firms 47% 33% 11% 5% 3% 0% 0% Independent developer 2 to 5 6 to 20 21-50 51-500 501-5000 >5000 Q. What is the size of your development team? Sample Size : Global n=1,085
15. Insight 4 Mobile Application Category Mix Games, Entertainment, Utility, Education & Lifestyle categories are high priorities for developers globally
16. Q. What categories do your mobile apps fit in? Please select all that apply Sample Size : Global n=1,085 Games, Entertainment & Utility Apps is the Most Popular Category Among Global Developers Developer Profile: App Categories 41% 32% 27% 21% 19% 17% 16% 15% 13% 13% 12% 11% 9% 8% 3% Games Entertainment Utilities Education & Reference Lifestyle, Food & Drink Communications & Social Networking Business & Productivity Tools Music & Video Health & Fitness Kids Maps, Navigation & Location Based Services News Media incl. Sports, Weather, Magazines Enterprise Others
17. Across Regions Similar Trend is Observed Q. What categories do your mobile apps fit in? Please select all that apply Sample Size : Global n=1,085; APAC n=515; Europe n= 150; NA n=120 39% 34% 33% 25% 23% Games Utilities Entertainment Education & Reference Lifestyle, Food & Drink APAC 64% 28% 24% 20% 18% Games Entertainment Utilities Business & Productivity Tools Lifestyle, Food & Drink NORTH AMERICA 55% 37% 23% 17% 16% Games Entertainment Utilities Education & Reference Kids EUROPE Developer Profile: Top 5 App Categories Across Regions
18. Insight 5 Google Play Preferred App Store Among Majority Of App Developers 1. 42% of app developers have 1-3 apps on Google play store 2. 28% of app developers have 1-3 apps on Apple iOS
19. Majority Of Developers Target Android And Google Play For App Development Number of Apps Across App Stores Q. How many apps do you have on each app store? Sample Size : Global n=1,085; APAC n=515; Europe n= 150; NA n=120 Android seems to be a more popular development platform among developers thanks to availability across different operating systems and due to easier access to testing devices. There is also a lower payment barrier to get your app onto the Google Play Store as compared to Apple's App Store. 28% 42% 15% 15% 9% 14% 5% 6% 5% 10% 3% 3% 5% 7% 2% 2% 5% 7% 2% 3% APPLE APP STORE GOOGLE PLAY KINDLE STORE WINDOWS STORE None 1 to 3 4 to 6 6 to 10 10 to 25 More than 25
20. PLATFORMS
21. Insight 6 Android & iOS Dominates Every Market 1. On a global level, Android is by far the most popular platform among developers, followed by Apple iOS 2. Developer mindshare varies widely by region, with Android leading in Asia and Europe, while North America shows platform parity 3. App developers entering the business primarily embrace the Android platform 4. Java, JavaScript, HTML5 are the most preferred language for designing and developing apps among global developers 5. Majority of developers expect to increase their business with Android & iOS in the next 3 years
22. Android & iOS Dominate Developer Mindshare Android & Apples iOS dominating the global developer mindshare at 86% and 57% respectively. Windows Phone has a developer mindshare at 21%. Q. Which mobile platforms do you develop apps for today? Please select all that apply Sample Size : n=1,085 86% 57% 21% 6% 5% 3% 5% Android OS Apple iOS Windows Phone / Windows Mobile Java ME RIM, BlackBerry OS Symbian Others Platforms: Current Popular Platforms
23. 88% 54% 17% 3% 5% 2% 3% Android OS Apple iOS Windows Phone / Windows Mobile RIM, BlackBerry OS Java ME Symbian Other (please specify) 90% 65% 34% 9% 3% 1% 7%Android OS Apple iOS Windows Phone / Windows Mobile RIM, BlackBerry OS Java ME Symbian Other (please specify) 81% 71% 18% 6% 3% 3% 4% Android OS Apple iOS Windows Phone / Windows Mobile RIM, BlackBerry OS Java ME Symbian Other (please specify) Android & iOS Dominates Every Market Q. Which mobile platforms do you develop apps for today? Please select all that apply Sample Size : n=1,085; APAC n=515; Europe n= 150; NA n=120 Platform Developer MindShare, by Region Developer mindshare varies widely by region, with Android leading in Asia and Europe, while North America shows platform parity. Largest difference is in APAC where the proliferation of low-cost Android devices are high. For many people in Asia, an Android handset is their first foray to the web. North America Europe APAC
24. Android Is Much More Popular As An Entry-level Platform On Which Developers Experiment Or Learn App developers who enter this business primarily adopt the Android OS as it is an is an open source platform and provides numerous functionalities and benefits for
