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InMobi State of Mobile App Developers 2016

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InMobi State of Mobile App Developers 2016

Text of InMobi State of Mobile App Developers 2016

  • STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers

  • TABLE OF CONTENTS

    1. Introduction

    2. Research Objectives & Methodology

    3. Key Insights

    4. Profile of Developers

    5. Platforms

    6. Downloads & Revenues

    7. Monetization

    8. Mobile Ad Network Preferences

  • The mobile revolution and the surge in smartphone usage is driving the market for mobile applications. Mobile app development is a prospering industry and is going to get bigger over time. The growth in consumer demand for mobile apps and the ever growing time spent on these apps is encouraging for both aspiring and seasoned developers to innovate across mobile devices. The speed at which the app industry continues to evolve, the tools and platforms available to build and monetize apps, is overwhelming for developers who are looking to build a sustainable business. The market is massive, and with huge competition the challenge for the app developers is to make sure that they are able to monetize these apps to fund innovation. InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries. It showcases insights on the latest trends in the mobile app ecosystem, including developer mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.

    STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers

    INTRODUCTION

  • InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-growing ecosystem better. This leading research program tracks developer experiences across platforms, revenues and revenue models, their motivations and challenges, monetization and mobile ad network preferences

    RESEARCH OBJECTIVES

    STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers

  • The study was developed by InMobi. A total of 1,089 responses were received during the web and on- device based survey which was open September and November 2015. Not all questions were required to answer for completing the survey and many questions allowed for multiple answers. The insights here are based on InMobis database of app developers and publishers

    STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers

    RESEARCH METHODOLOGY

  • SURVEY PARTICIPANTS LOCATION

    47%

    14%

    11%

    28% APAC

    Europe

    North America

    Region Not Disclosed

    STATE OF MOBILE APP DEVELOPERS 2016 Based On A Survey Of 1000+ App Developers

  • PROFILE OF DEVELOPERS

  • Insight 1

    6% Of Developers Describe Themselves As Female Compelling Opportunity For Females To Enter App Development

    1. The developer nation is male- dominated. Only 6% of our respondents describe themselves as female, though the proportion was slightly better (11%) in North America

    2. The app developers are young with average age ranging from 31-35 years old

  • Demographics : Gender

    Global

    Male

    Female

    Prefer not to answer

    91%

    3% 6%

    Europe

    Male

    Female

    Prefer not to answer

    94%

    3% 3%

    APAC

    Male

    Female

    Prefer not to answer

    93%

    2% 5%

    North America

    Male

    Female

    Prefer not to answer

    83%

    6% 11%

    Developer Profile: Demographics, Gender

    Sample Size: Global n= 1,085; APAC n=515; Europe n= 150; NA n=120

  • Demographics : Age

    Developer Profile: Demographics, Age

    17%

    20%

    7%

    11%

    46%

    49%

    44%

    35%

    27%

    25%

    34%

    32%

    8%

    4%

    11%

    17%

    0%

    0%

    0%

    3%

    Global

    APAC

    Europe

    North America

    15-18 19-24 25-34 35-44 45-64 65+

    Average Age : 33 Years

    Average Age : 31 Years

    Average Age : 34 Years

    Average Age : 35 Years

    Sample Size: Global n= 1,085; APAC n=515; Europe n= 150; NA n=120

    46 percent of developers globally are between 25-34 years old and the average age is 33

  • Insight 2

    Opportunity: Mobile Continues To Attract Entrepreneurs With The Opportunity It Offers To Scale Their Business And Revenues Globally

    1. Mobile app development is a young and growing industry. Almost 3/4th of the developers have been in the industry for less than 3 years

  • App Development Industry Is Fairly Young And Growing

    Q. How many years have you been developing mobile apps? Sample Size : Global n=1,085

    Our survey asked respondents how long theyve been developing mobile apps. The results show that almost three fourth of app developers have been in this industry for less than three years, making this a young, but growing industry.

    In fact, only three out of 10 have been making apps for more than 4 years.

    Less than 6 months

    7-12 months

    1-2 years

    2-3 years

    4-5 years

    5+ years

    12%

    10%

    20%

    24%

    18%

    16%

    Developer Profiles: Length of Time Developing Apps

  • Insight 3

    Mobile Application Development Firms Are Relatively Small

    1. 8% of firms have grown to over 20 employees. The limited number or employees indicates that industry economics make it difficult to operate firms of this size

    2. 47% of respondents work by themselves

  • Mobile App Industry Is Entrepreneurial In Nature

    Developer Profiles: Size of Development Firms

    47%

    33%

    11%

    5%

    3%

    0%

    0%

    Independent developer

    2 to 5

    6 to 20

    21-50

    51-500

    501-5000

    >5000

    Q. What is the size of your development team? Sample Size : Global n=1,085

  • Insight 4

    Mobile Application Category Mix

    Games, Entertainment, Utility, Education & Lifestyle categories are high priorities for developers globally

  • Q. What categories do your mobile apps fit in? Please select all that apply Sample Size : Global n=1,085

    Games, Entertainment & Utility Apps is the Most Popular Category Among Global Developers

    Developer Profile: App Categories

    41%

    32%

    27%

    21%

    19%

    17%

    16%

    15%

    13%

    13%

    12%

    11%

    9%

    8%

    3%

    Games

    Entertainment

    Utilities

    Education & Reference

    Lifestyle, Food & Drink

    Communications & Social Networking

    Business & Productivity Tools

    Music & Video

    Health & Fitness

    Kids

    Maps, Navigation & Location Based Services

    News

    Media incl. Sports, Weather, Magazines

    Enterprise

    Others

  • Across Regions Similar Trend is Observed

    Q. What categories do your mobile apps fit in? Please select all that apply Sample Size : Global n=1,085; APAC n=515; Europe n= 150; NA n=120

    39% 34% 33%

    25% 23%

    Games Utilities Entertainment Education & Reference

    Lifestyle, Food & Drink

    APAC

    64%

    28% 24% 20% 18%

    Games Entertainment Utilities Business & Productivity Tools

    Lifestyle, Food & Drink

    NORTH AMERICA 55%

    37%

    23% 17% 16%

    Games Entertainment Utilities Education & Reference

    Kids

    EUROPE

    Developer Profile: Top 5 App Categories Across Regions

  • Insight 5

    Google Play Preferred App Store Among Majority Of App Developers

    1. 42% of app developers have 1-3 apps on Google play store

    2. 28% of app developers have 1-3 apps on Apple iOS

  • Majority Of Developers Target Android And Google Play For App Development

    Number of Apps Across App Stores

    Q. How many apps do you have on each app store? Sample Size : Global n=1,085; APAC n=515; Europe n= 150; NA n=120

    Android seems to be a more popular development platform among developers thanks to availability across different operating systems and due to easier access to testing devices. There is also a lower payment barrier to get your app onto the Google Play Store as compared to Apple's App Store.

    28%

    42%

    15%

    15%

    9%

    14%

    5%

    6%

    5%

    10%

    3%

    3%

    5%

    7%

    2%

    2%

    5%

    7%

    2%

    3%

    APPLE APP STORE

    GOOGLE PLAY

    KINDLE STORE

    WINDOWS STORE

    None 1 to 3 4 to 6 6 to 10 10 to 25 More than 25

  • PLATFORMS

  • Insight 6

    Android & iOS Dominates Every Market

    1. On a global level, Android is by far the most popular platform among developers, followed by Apple iOS

    2. Developer mindshare varies widely by region, with Android leading in Asia and Europe, while North America shows platform parity

    3. App developers entering the business primarily embrace the Android platform

    4. Java, JavaScript, HTML5 are the most preferred language for designing and developing apps among global developers

    5. Majority of developers expect to increase their business with Android & iOS in the next 3 years

  • Android & iOS Dominate Developer Mindshare

    Android & Apples iOS dominating the global developer mindshare at 86% and 57% respectively. Windows Phone has a developer mindshare at 21%.

    Q. Which mobile platfo

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