Nokia Mobile Quality Analyzer

NokiaMobileQualityAnalyzerrevealshowsubscriberstruly experienceservices

NokiaMobileQualityAnalyzer(MQA)isaninnovativesolutionthatgathersdatadirectlyfromsubscribers’phones,tohelpoperatorsimproveservicesandcutnetworkoptimizationcosts.

Tobeabletoprovidepreciselywhattheirsubscriberswant,operatorsneedtoseeexactlyhowcustomersareusingandexperiencingservices.NokiaMQAgathersthisinformationbyturningmobilephonesintoservicemeasurementdevices.

NokiaMQAisaquickandeasymethodforcollectingtheinformationoperatorsrequiretomakecriticalbusinessdecisionsabouttheirnetworksandtheservicestheyprovide.

Precision data to support many operator functions

Marketingandproductmanagementpersonnelcanobtainobjective,quantified measures of user behavior,forexample:

•Wherearepicturestaken?Whatarecustomersdoingwiththem?

•Howoftenaregamesdownloaded?Andhowfrequentlyaretheyplayed?

•Whatistheimpactofpersonalnetworksontheuseofvoice,mmsandemailservices?

Thisdetailedinformationcanhelpoperatorstodevelopservicesthatwillappealtosubscribers.

Key benefits

DatacollecteddirectlyfromuserdevicesprovidesactualcustomerexperienceofserviceusageEnablesdevelopmentofbetterandmorereliableservicesCentralized,cost-effectivedeploymentNokia MQA can be configured to work with any networkRoaminganalysisprovidesdetailsofhowcustomersexperienceservicesabroadSupportsmarketing,optimizationandbenchmarkingTargetsinvestmentdecisionstotherightservices

•

•

•••

••

Bluetooth

Profiles

Connection

File mgr.

Phone

Camera

Contacts

CallsData

Network

Custom

Network

Quality

Behaviour

Position

Radio

Custom

Voice

Web

Browsing

ManagerApplicationusage

Messaging

Messaging

Personalnetworking

Photo andVideo usage

Phoneon/off

Profilechanges

ConnectionSettings Resouce

usage

GPRS locationBluetooth usage

Networklocation

Radiointerface

CustomAPI

Networktraffic

CustomerCareteamsareabletoextendtheirsupportforVIPandcorporatecustomersbasedonNokiaMQA’suniqueinsightsintothecustomerexperience,

forexample:•Howlongdidaservicetaketoset

up?•Howsuccessfullywastheservice

used?•Whatwerethereasonsforany

failures?

NetworkandServiceOptimizationbenefits from a more detailed understandingofuserperceptionsofnetworkandservicequality.Significant cost savings can be madebyreducingthenumberofregulardrivetests.

Coverage,interference,handover,mobilitymanagementandothermeasurescanbeselectedfromhundredsofradiocounters.ExactlocationinformationcanbeobtainedwithanoptionalGPSdevice.

Revealing the user experience of foreign networksThesystemprovidesaneffectivewayforoperatorstoassesshowtheircustomersexperienceservicequalitywhenroamingonforeignnetworks.Thisinformationcanalsobeusedtobenchmarkrivalnetworksandtheirservices.

Takes only minutes to deployForoperators,thisisa“hands-off”remotesolution,withinvitedusersregisteringthemselvesonthesystem,whichtakesonlyafewminutes.Designedtosupportthousandsofusers,NokiaMQAisacompletesolutionandincludesdatareportingandreportsets.

Agents report on users’ phone useMobileQualityAnalyzercomprisestheMQAPlatform,MQAAgent(s)andContentpackages.DatamonitoringisbasedonMQAAgents,whichworkonusers’mobilesphonestoobservewhattheyaredoing.TheAgentscausenointerferencetotheuser,whoneedstotakenofurtheractionsoncethesoftwarehasbeendownloaded.ThecentralMQAPlatformreceivesthedatarecordsfromalltheMQAAgentsandstorestheminthedatabaseforpost-processing.Theadministration and configuration applicationallowscentralizedcontroloftheMQAAgents.Thebuilt-inreportingfunctionalityprovidesready-madecontentpackagesfordifferentpurposes,suchasmarketingornetworkoptimization.

Digging out the detailTheMQAAgentsconsistof“Observers”,eachofwhichmonitorsaparticularobservationcategorytogiveacomprehensivepictureofhowtheuserisexperiencingtheservicesandthenetworkitself.

The five categories are:•Radionetworkinterfacedata•Mobilepositioningdata•Userandphonebehaviordata•Serviceusageandqualitydata• Customer-specific data

Datarecordingistriggeredbyevents,forexample,thestartofavoicecall.Multipletriggers,suchas time and event, configure the recordingofradiointerfacedata.MQA checks for a new configuration setaftereachmeasurementresultreport.ThecollecteddataissenttothecentralMQAPlatformsystematregularintervalsviaasecuredataconnection.

Keeping data secure and privateSecurityandprivacyareguaranteed.DatatransferissecuredusingHTTPS,whiletheinstallationoftheMQAsoftwarerequiresmanualacceptancefromtheuser.Thereisalsoauniqueactivationcodeforeachindividualphoneanduserdetailsareseparatedfrommeasurementdata.

Copyright2007NokiaSiemensNetworks.Allrightsreserved.NokiaSiemensNetworks,Karaportti3,FIN-02610ESPOO,FINLAND www.nokiasiemensnetworks.com

at_id call_begin_time setup_time (msec)

duration (sec)

release_time call_end_time bearor_before_ call_end

bearor_after_ call_end

cc_cause mm_cause rr_cause rrc_cal_ release_drop

1:05 Oct 15, 200612:56:33 PM 2,704 0 1,281 Oct 15, 2006

12:57:38 PM 3G 3G Recowery on time expiry unknown RADLNNKFAIL

1:05 Oct 15, 200612:38:30 PM 0 13 158 Oct 15, 2006

12:38:55 PM 3G 3G normal call clearing unknown NORMAL RELEAS

1:05 Oct 23, 20067:21:03 PM 0 100 16 Oct 23, 2006


1:05 Oct 15, 20066:07:45 PM 15 6 5,422 Oct 15, 2006

6:08:55 PM 3G 3G normal call clearing

Network failure NORMAL RELEAS

1:05 Oct 14, 200612:58:55 PM 0 444 156 Oct 14, 2006


1:05 Oct 15, 20068:49:08 PM 15 51 344 Oct 15, 2006


1:05 Oct 27, 20063:55:47 PM 0 1,203 Oct 27, 2006

3:55:58 PM 3G 3G normal call clearing unknown RADLNNKFAIL

CC

failu

re R

ate

in %

13

12

11

10

9

8

7

6

5

4

3

2

1

0

Cells With Highest Call Control Failure Rate

/449

/354

97

/74/

3020

9

/32/

4797

1

/25/

1260

9

/454

/266

74

/2/1

8705

/87/

4962

6

/74/

3020

8

/396

/957

2

/227

/495

59

/632

/210

5

/160

/252

41

/102

48/4

...

/183

/133

34

/174

/763

87

/314

/470

20

/449

/441

63

/321

/265

3

/380

/144

448

/115

/159

65

AvgNumber /bt_attachment_out

AvgNumber/pic_taken AvgNumber/vid_taken

AvgNumber/email_attachment_out AvgNumber/mms_attachment_out

Average N

umber of T

aken Pics/V

ids

Ave

rage

Num

ber

of S

end

Atta

chm

ents

0,0070

0,0065

0,0060

0,055

0,0050

0,0045

0,0040

0,0035

0,0030

0,0025

0,0020

0,0015

0,0010

0,0005

0,0000

0,0425

0,0400

0,0375

0,0350

0,0325

0,0300

0,0275

0,0250

0,0225

0,0200

0,0175

0,0150

0,0125

0,0100

0,0075

0,0050

0,0025

0,00000 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Camera usage vs. Attachment sending

hours0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

0,60

0,55

0,50

0,45

0,40

0,35

0,30

0,25

0,20

0,15

0,10

0,05

0,00

525

500

475

450

425

400

375

350

325

300

375

250

225

200

175

150

125

100

75

50

25

0

Average C

all Duration (sec)A

vera

ge N

umbe

r of

Cal

ls

Average Number of Calls

voice_in

voice_in_duration voice_out_duration

voice_out voice_in_miss voice_out_busy voice_out_miss

hours

Service or option notimplemented class = 1

Resource unavailabel class = 4

Protocol error class = 16

Normal class = 2845

unknown = 117

Service or option not implemented class = 1Resource unavailabel class = 4Protocol error class = 16unknown = 117Normal class = 2845

Call Control Release Cause:

1

34 7

65

1

34

2

765

Internet

Intranet

Demilitarized Zone(DMZ)

publicWeb server

Administration& Data storage

Data Warehouse

Clients

Games

MMS

SMS

VoiceRadio

counters

Panelist self registration and MQA Agent downloadNetwork & Service quality and customer behavior observationSecure measurement reporting via HTTPSDownload new MQA Agent configuration if availableMeasurement data insertion into databaseReporting and administration via web browserData export via Northbound interface (optional)

2HQAAgent

Data FlowControl Flow

Legend