Market Analysis of Nokia Mobile

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A

PROJECT REPORT

ON

MARKET ANALYSIS OF NOKIA MOBILE

IN

ROHTAK

Submitted for the partial fulfillment for module of

Business Research Methodology

Submitted To Submitted By

Dr.Ashutosh Nigam Manoj

Astt. Professor MBA 2.2

V.C.E. Rohtak Roll No: 23

Department of Management Studies

Vaish College of Engineering, Rohtak


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DECLARATION

I, MANOJ Roll NO 23 of class MBA II SEM of VAISH COLLEGE OF ENGINEERING,

ROHTAK here by declare the project entitled MARKET ANALYSIS OF NOKIA

MOBILE IN ROHTAK CITY is an original work and same has not been submitted to

any other institution for awards of any other degree partially or wholly.

Counter Sign Manoj


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CERTIFICATE

It is certified that the project entitled MARKET ANALYSIS OF NOKIA MOBILE IN

ROHTAK CITY submitted to V.E.C (M.D.U), ROHTAK in partial fulfillment of the

requirement for M.B.A (II Semester) course has been carried out under my

supervision.

It is further certified that is a record of bonafide & original work done by for the

award of the said degree.

Dr. ASHUTOSH NIGAMAssistant ProfessorDepartment Of Management StudiesV.E.C., ROHTAK


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ACKNOWLEDGEMENT

Preservation, inspiration and motivation have always played a key role in the success

of any venture. In the present world of cutthroat competition project is likely a bridge

between theoretical and practical working, willingly I have prepared this particular

project.

First of all I would like to thank the supreme power, the almighty God who is

obviously the one who has always directed me to work on the right path of my life.

With his grace this project could become a reality.

I feel highly delight with the way my dissertation report on topic:

MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK CITY

Any accomplishment requires the effort of many people and this work is not different.

Firstly, I would like to extend my sincere thanks to Dr. ASHUTOSH NIGAM

(Assistant Professor, MBA, V.C.E.) for his able guidance, regular counseling, keen

interest and constant encouragement, without this the project would not have a

successful end. I am highly thankful to him for his helpful attitude, regular coaching

and inspiration.

I sincerely thank to all the faculty members and the staff associated for their support

given to me time to time. Also, I would like to thank to all my friends and family members for


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their support given to me time to time. I dont have words to express my thanks, but still my

heart is full of gratitude for the favors received by me from the every person.


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PREFACE

Practical study and analysis plays an important role in the future building of

an individual, one can easily overcome fear from that life in which one has

to join as a member some what later.

Practical study comes all that which remain uncovered in the classroom &

Offers a student to explore an invaluable treasure of experience.

In being able to write my dissertation report Market analysis of nokia

Mobile in rohtak city. By collecting all the required information and data.

I want to thank all the concerned persons for their help and co-operation


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CONTENT

1. Introduction

Company profile

2. Significance of study

3. Objective of the study

4. Research Methodology

A. Research design

B. Sample design

C. Collection of data

D. Data analysis

5. Findings

6. Conclusion

7. Recommendations

8. Limitations

9. Annexure


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. Questionnaire

Bibliography


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INTRODUCTION

Company Profile

The roots of nokia go back to the year 1865 with the establishment of a Forest industry

enterprise in southwestern Finland by mining engineer Fredrik idestam. Elsewhere, the year

1898 witnessed the foundation of finnish rubber works ltd, in 1912 Finnish cable works began

operations. Gradually, the ownership of these two companies and nokia began to shift Into

hands of just a few owners.finally in 1967 the three companies were Merged to form Nokia

Corporation. At the beginning of the 1980s,Nokia strengthened its position in the tele-

Communications and consumer electronics market through the acquisitions Of mobira, salora,

televa and luxor of Sweden. In 1987, nokia acquired the Consumer electronics operations and

part of the component business of the German standard elektrik Lorenz,as well as the French

consumer electronics Company oceanic.In 1987,Nokia also purchased the swiss cable machinery

Company maillefer In the late 1980s,nokia became the largest Scandinavian information

company Thorugh the acquisition of Ericssons data systems division. In 1989, nokia Conducted

a significant expansion of its cable industry into continental Euorpe by acquiring the dutch cable

company Since the beginning of the 1990s,Nokia has concentrated on its core business,

Telecommunications,by divesting its information technology and basic Industry operations.

1987-2002

It took a technological breakthrough and a change in the political climate to Create the wire-fire

world are increasingly demanding today.The technology Was the digital standard, GSM which


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could carry data in addition to high Quality voice. In 1987 the political goal was set to adopt

GSM throughout on July 1st 1991. Finland met the deadline, thanks to nokia and the operaters.

Politics and technology have continued to shape the industry. The80s and 90s Saw widespread

deregulation, which stimulated competition and customer expectations. Nokia changed too and

in 1992 jorma ollila, then president of Nokia Mobile phones, was appointed to head the entire

nokia group. The corporation Divested the non-core operations and focused on

telecommunications in the Digital age.

2001 and into the future

Nokia is harnessing its experience in mobility and networks to generate vision Of the future.

Meeting rooms, office and homes will be smart enough to there Human visitors and give them

whatever they want by listening to their requests Nokia welcomes change and improvement and

can embrace new ideas at great Speed.such characteristics will never change but, as to the rest,

the story has Only just begun. Nokia will provide a range of competitive specifically target

Handsets, platforms, and connectivity solutions so enterprises can boost Productivity through the

power of mobility. On January 1,2004 nokia restructured into four business Groups-mobile

phones, multimedia, enterprise solution and networks-to betters Focus and capitalize on

opportunities in each of these areas. Throughout all These, the networks business group provides

the infrastructure backbone and Enables end-to-end communications.

Mission connecting people

By connecting people, we help fulfill a fundamental human need for social Connections and

contact. Nokia builds bridges between people.


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Industry development and trends

The mobile communications industry continues to undergo as more users in Growth markets

gain access to mobile communications enterprise becomes Increasingly mobile, the importance

of end-to-end solutions increases, and Technology continues to evolve. Another trend is an

increased emphasis of The role of customization in mobile devices. These changes have

demanded Agility and flexibility from industry players to adopt to new market conditions

Converging industries

The mobile communications, information technology, media, and consumer Electronics

industries are converging in some areas into one broader industry. Some of the first examples of

this convergence include camera phones, as well As the use of mobile devices, for email, web

browising and applications, and Music downloading. Multi radio solutions and devices, which

automatically transfer connectivity among cellur networks and complementary access

technology such as wireless LAN and blue tooth, are another example. Although this

convergence presents new challenges, we believe that these trends also expand the potential for

future growth in the mobile communications Industry.

End-to-end solutions

Nokia sees the ability to offer tailored end- to-end solutions as being important to meet the needs

of operartors, and consumers. A solution is considered end-to-end solutions as being important to

meet the needs of operators, enterprises, and consumers. A solution is considered end-to-end


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when it provides the hardware and software elements, including infrastruture, applications or

service platforms and mobile devices.

NOKIA LEADERSHIP POINT


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NOKIA operate in so many different economic&culture environment around The world dictating

very different types of operation. Although nokia does not sell the same type of model nor does it

have identical store in each country. Customer will recognize common element to the nokia

experience everywhere in the word

These common elements are the nokia leadership point

1. The best product

Nokia Company offers to its customer new &designing model and acceries

Specifically for the needs of the local market.

2. The best service

Wherther in India or outside nokia sales associates offer conistantly first

Class service. They are well trained to ensure a proper fit and nokia

Company pledge customer satisfaction.

3. The best value and quality

Through the efficient sourcing and distribution of nokia product. We can

Control the cost and quality at every step to ensure value to our customer.

4. The best location

Nokia showrooms are modern, attractive and located conveniently to our

Customer nokia company utilize innovative promotions and display our


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Products in attractive.


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SWOT ANALYSIS

Strengths

1. Superior Quality

2. Innovation

3. Strong distribution

4. Vast experience in domestic and export market

5. Success

6. Excellent research and development center

7. Highly modern production facilities

Weaknesses

1. Fault in distribution channel

2. Poor claim policy


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Opportunities

1. To increase share in rural area

2. To lead India as a market.

Threats

1. Heavy competition

SIGNIFIGANCE OF THE STUDY


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This project is particularly about the customer opinion and preference toward mobile of nokia.

As we know many companies like Samsung, Panasonic, and Motorola are its main competitor

and also customer are fully aware about their existence. Our main concern is about the nokia

Mobile Company. In this through competition nokia is also a big compititve Company in mobile

market. Improvement can be done in areas of marketing Customer behaviour.


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OBJECTIVE OF THE STUDY


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1. To know the factor which affect the customer preference while selecting a Nokia mobile.

2. To know the awarness level of customer regarding various models Of Nokia mobile phone in

rohtak city.


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RESEARCH METHODOLOGY

Research methodology has many dimensions, it includes not only The research methods but also

consists the logic behind the Methods used in the context of the study and explains why only A

particular method of technique had been used so that search lend Themselves to prope

evaluation. Thus in a way it is a written gamePlan for concluding research. Therefore in order to

solve our researchProblem it is necessary to design a research methodology for theProblem as

the same may differ from problem to problem.

Research methodology is mainly of two types

1. Exploratory Research

2. Descriptive Research


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1). Exploratory research

An explanatory research focuses on the discovery of ideas And is generally based on secondary

data. It is preliminary investigation Which does not have a rigid design. This is because a

researcher engaged In an explanatory study may have to change his focus as result of new Ideas

and relationship among the variables.

2). Descriptive Resarch

Descriptive research studies are those studies, which are concernd With describing

characteristics of a particular individual, or of a group.

The research study carried out is descriptive or diagnostic in nature.

A) Research Design


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Research design is the conceptual structure with in which the research is conducted. Its function

is to provide for the collection of relevant evidence with minimum expenditure of effort, time

and money. But how this can be achieved depends on the research purpose. In my study the

research purpose is exploratory research study i.e. to gain familiarity with phenomena or to

achieve new insights in it.

To analyze the buying behaviour is regard of insurance, of the residents of Rohtak sample survey

method has been implement. Though other methods important, this method is given prime

significance in modern research because if its extensive use to study the relationship of different

factors, attitudes and practices of society and to explore the problem that can not be treated by

experimental methods.

B) Sampling plan

The following factors have to be deciding the scope of sampling plan.

1. Sampling unit It defines the target population that will be sampled it answer that is to be

surveyed.

2. Sampling size It indicates the number of people to be surveyed. Through large sample give

more reliable result than small samples but due to constraints of time and money the sample size

was restricted to 100 respondents.


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3. Sampling Tectnique This refers to the procdure by which the respondents should be chosen.

In order to obtain a representative sample of the population was drawn. Probability sampling can

be of the following types: -

a. Simple random sample

b. Stratified random sample

c. Cluster sample.

For the present study the techniques of convenience sampling (Non probability sampling) is used

a due consideration should be given to the data collection so that the conclusion comes out to be

accurate.

C) Data Collection

The data can be collected from primary and secondary sources. The basics premises of my study

are primary data but at the same time it is supplemented with the secondary data. Random

sample that was rapresentative of the target market was chosen, the respondents were contacted

personally and the research instrument use of collecting data was the questionnaire. To get

insight in to the research problem interview regarding their buying practices too was made. This

was done to cross check the authenticity of the information provided.


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Data analysis

Customers preference when buying Nokia mobile

Table-1

Standards %age

Quality 30

Price 20

Brand name 24

Design 26

Graph-1


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0

10

20

30

40

quality price brand design

% a

Minimum 20% customer prefer price when they buy a nokia mobile phone 24% give preference

to brand and 30% give preference to quality.

What are the specific characteristics, which you prefer for the purchase of the nokia mobile: -

Table-2

Characteristics %age

Sound 5


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Reliability 10

Brand name 25

Price 25

Battery power 15

Design 20

Graph-2

0

10

20

30

sound re liability bra nd

name

price batte ry

power

design

Maximum 25% of the customer prefers brand & price to purchase a Nokia Mobile and 20%

prefer to the design.


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Satisfaction level about discount /schemes given by Nokia

Table-3

Satisfaction level %age

Yes 55

No


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Graph-3

0

10

20

30

40

50

60

yes no

% ag

Maximum 55% are satisfied with the present discount provided by nokia company & 45% are

not satisfied.

Who influenced you for the purchase of a Nokia mobile


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Table-4

Influencers %age

Friends 50

Parents 15

Dealer 15

Advertisement 15

Other 5

Graph-4


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0

20

40

60

friends parnts dealer adver other

%age

Maximum 50% customer are influence by there friends and rest are influence by other like dealer

and advertisement.

Satisfaction level with the Nokia mobile present models.


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Table-5

Satisfaction level %age

Yes 80

No

Graph-5

0

50

100

yes no

%ag

Maximum 80% are satisfied with the present Nokia mobile model & 20% are not satisfied.


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Which Brand would you prefer in purchase of a new mobile:-

Table-6

Brands %age

Nokia

Sony 5

Samsung 10

L.G 5

Motorola 10

Graph-6


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0

20

40

60

80

nokia sony samsung L.G motorola

% a

Maximum 70% customer want to buy Nokia mobile and 10% want to buy Samsung & Motorola

each.


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FINDING

1. Advertising expenses of Nokia Company is higher than its competitor.

2. Company is price conscious.

3. Company is highly quality conscious

4. Nokia mobile company is on its boom.

5. Some other brands like spice, Motorola, L.G., Samsung are increasing rapidly.

6. Company is trying to capture the whole rohtak market.


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CONCLUSION

Market of mobile companies is increasing very rapidly. Specifically market of nokia mobiles is

increasing very rapidly rate. Today nokia is the leader of the market of mobile company in

rohtak city. As per my survey the awarness level of people regarding Nokia mobile is very

high. More than 80% people have knowledge about the nokia company. People are fully

satisfied with nokia mobile. But still there is a need of improvement in some factor like design

and advertising. There is also need to improve the feature of nokia mobile like ring, wallpaper

etc.


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RECOMMENDATIONS

1. The company can try to attract non user (maximum 20%) to the product

By demonstrating benefits in comparison to other brand

2. The Company can try to get customer to use the mobile more frequently.

3. The company can try new product uses and convenience people to use the product

accordingly.

4. The company can make improvement by adding new feature

and time to time innovations


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LIMITATIONS

Though the survey was conducted in a manner as best as possible but till it suffers from various

limitation.

1. The time of research was short due to which fact has been left untouched.

2. Sample for study is of only 100 consumers. This can also act as a constraint in study.

3. The area undertaken in research in rohtak city. But to do a complete research a wide area is

required. So the area is also a constraint of study

4. While collecting data some of consumers are not willing to fill the questionnaire.


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BIBLIOGRAPHY

BOOKS

1. Kothri, C.R., Research Methodology, New Delhi, New age international

Pvt Limited, 2008

2. Kotler Philip, marketing management, New Delhi, Millennium edition, 2000

Website

1. www.nokia.com


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QUESTIONNAIRE

1. NAME:

2. SEX:

MALE FE FEMALE

3. Age group: 20 yrs to 30 yrs

30yrs and above

4. Occuption:

Businessman Dealer

Professional other

5. Monthly income:

< Rs. 5000 Rs.5000 to 10000

Rs.10000 to 20000 >Rs.20000

6. Do you own mobile phone: -

YES NO


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7. Who influenced you for the purchase of nokia mobile: -

Friends parents

Advertisement Dealer

Other

8. What are the specific characteristics, which you prefer for the purchase of a nokia mobile: -

Sound system Brand name

Price Battery power

Reliability Design

9. Do you want to replace your pre owned mobile phone?

Yes No

If yes:

Reason of replacement:-------------------------------------------------------------------------------


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10. Which brand would you prefer in purchase of new mobile phone?

Nokia L.G

Samsung Spice

Motorola Panasonic

11. Are you satisfied with the present nokia mobile models?

Yes ---------------

NO --------------

12. Are you satisfied with the discount/schemes given by Nokia Company?

Yes ---------------

NO --------------

13. Give suggestion to improve the product?

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Documents

Market Analysis of Nokia Mobile