"MyLife".A New Era of the UI for the Smartphone

" The New Generation" The New Generationof the Smart device UI "of the Smart device UI "

becomes like this!becomes like this!

MyLifeMyLife

It's based on “Information Technology”.It's “Imagination and Technology”.

YOB : 1957 / 57 years oldGraduated from Tokai University,Faculty of Engineering, Communications Engineering(Amorphous semiconductor physical properties)1987 : CoreDump, Inc. CEO1996 : Visiting Fellow at RCAST of The Univ. of Tokyo 2001 : Development of " Mail works "2002 : Talk to exhibitors and " NET&COM2002 "2003 : National Tissue Engineering Research Center for Research Fellow at AISTCurrent: Kyungnam Univ. (Korea) Professor of Facultyof Computer EngineeringProf. Nori is one of the pioneers of the Internet industry in Japan and Asia. Involved in launching the first private Internet organization “Juice Net” in Japan. Prof. Nori serves two year as President of the Association

Passion for this business:　Pursuing the essence of the role of IT in human society.

Vision　Hoping that this technology prevails to all of the world.

Image Creator: Norihiro Mita

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1.What’s MyLife? / Simple philosophy

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Without " MyLife "

Action from human

Action from Smart Device

With " MyLife "

2.What’s MyLife?

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" The New Generationof the Smart device UI "

1." No Display " is One goal

Optimized for wearable device such as a smart watch

2. Make all of the actions from your Smart device.

3.What’s MyLife?

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Beep, Voice, Vibration, Text, Photo, Movie, etc

“Action” methods to you from Smart Device

4.What’s MyLife?

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“Answering” methods from you to Smart Device

1.With Voice

2.With Touch the button on the display

3.Write the text

4.With Your face. (with image recognition technology)

SD: " Beep! " SD: " It’s time to make a phone call

to your (Noisy) wife! " You: Thanks! I’m about to do that.

SD: " Be careful not to do late at night " You: it's none of your business

◆Smart Device/Smart Phone, Tablet/Google Glass, iWatch, etcWearable devices and smart devices should be mainstream the coming years.However, using them becomes more and more difficult for any person.

◆Need "learning" and "training" during the use of smart devicesThe more convenient applications you have, the more you have to learn andtrain to use them.Even if it is intuitive and easy to use iPhone, it's still hard to use it for people who are not familiar with machines or the elderly.

◆Smart device actually knows anythingSmart device knows anything of information from schedule and the Internet; weather, temperature, news, traffic information, location by GPS or Wi-Fi, various sensors (tilt, acceleration, light, camera, microphone), even if you donot aware of them. In fact, it's a partner of your life.

◆Actions from Smart DeviceMyLife, it is easy for you to use it because of actions from the device.Also it asks you only the minimum requirements.

5.Features and user merits

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◆It can be applied to various servicesMyLife is a service that is based on the Internet and schedule, which will come"approach to you from MyLife" including, battery management, sleep management,dietary management, To-Do management, etc for many incidents. In conjunction with a variety of services, it can provide many services including direction for foreign tourists, long-term care services, and tourist assistance. It canreduce digital divide.

◆Care, welfareCurrently there is chronic shortage of 700,000 caregivers in Japan. It is mandatoryfor us to support the services by using IT. We can get advanced care systems by applying the philosophy of MyLife.

◆Application to other fields・Wearable device・Smart TV・Intelligent car・Smart House

6.Market and practical use

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7.PEST analysis

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1.Politics2.Economics3.Society4.Technology

Existing state Forecast future (5 years)

Politics

Economics

Society Problem of Aging society

Technology

・Determination of the Tokyo Olympics・Casino bill passed the Diet plan・Fukushima nuclear power plant problem

Projects will increase in order to increase the inbound of people, goods, money from abroad

The economic growth by a temporary effect due to the depreciation of the yen

Decrease in the labor force in Japan, an increase of national power in China and India, in the ASEAN region

Problems increase various increase of caregivers, due to a decrease in the care receiver

Smartphones and tablets is spreadDevelopment of ICT and various other smart house and wearable device

8.5F analysis / 5Force

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MyLife

Substitute services

Bargaining power of

customers

Bargaining power of suppliers

competitive rivalry

・Google・Apple・Network Career・etc

New entrants

Barriers to obtain a core user

Venture and research laboratory,universityLimited sales

channels

The appearance of the UI of an entirely new way of thinking

1. Threat of new entrants2. Threat of substitute products or services3. Bargaining power of customers (buyers)4. Bargaining power of suppliers5. Intensity of competitive rivalry

9.3C analysis

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1. Customer2. Competitor3. Company

Customer

Competitor Company

- Market trend- Target market- Needs change- Opportunities & threats- Deregulation

- Industry consolidation- Other industries and new entrants- Competitors trends- Winners and losers- Factors such as corporate

- Philosophy of the company- The goal of their- Positioning- Management resources- Organization design

◆ Competitor・Google / Google Now・Apple / Siri・Apple / Cue・NTTdocomo / iConcier

Customer and marketMarket trend

Target market

Changes in customer needs

opportunities-threats

Deregulation None

Competitors Google Valuation Strengths Weaknesses

Product capabilities ◯ Expand the services of world-class

Decision-making power △ More and more new services

Human resources ◯ Many human beings to spin out

Finance ◯ World-class None

Brand ◯ Everybody knows

Sales force ◯ Deployment of offline still weak

Cost structure ◯ Cost disregard Cost disregard

Technical capabilities ◯

Valuation Strengths Weaknesses

Product capabilities △

Decision-making power ◯ CEO and COO to make decision

Human resources △ Management to perform financial planning

Finance ×

Brand △ For start-up, there is no awareness

Sales force △

Cost structure ◯ No social creditworthiness

Technical capabilities ◯

With the development of technologies, services and solutions that previously could not have been enabled.Can be applied in any way in the field of UI and human general users, long-term care market, automotive, and smart home.Information and device As the sophisticated, computer literacy is required in people, digital divide occurs.Aging population. The device is in low cost and sophistication.Personal information leakage is dangerous.

Service to determine that there is no future to stop immediately.It's a large organization, there are many fail to reach an agreement.

Excellent human resources are gathered from around the world

They have a privacy problemSome people hate them

The world's highest class as a sales network of digital content on the network

Employ many R & D staffGoogle has many own data center

If a competitor that can not compete appeared, Google to perform the acquisition

MyLifeThe philosophy is not the idea so far, to provide new value to the market

If competitors understood the philosophy of my life,then their strengths is reduced by halfConnection and intellectual property are concentrated in CEO and COO.It's risk.

Management team with overwhelming technical knowledge, user-oriented point of view, the marketing point of view

Capital investment and working capital is not applied too, can be profitable early

Financial power toward patent acquisition costs, to the surrounding area expansion is weak

There is a degree of freedom in the direction of the branding for the start-up phaseHave experience of service development in the management team

I depends on the promotion and other platforms

Cost reduction using the net as much as possibleExcellent knowledge and practical experience of the management team

Such as education and enlightenment to the general staff is insufficient

10.4P

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1. Product, 2. Price, 3. Place, 4. Promotion Measure

Product

Core Values

Value Creation

Enhancements

Price

Standard price 220JPY

Breakdown

Cost structure Fixed costs reduce as much as possible.

30% commission to the Google and Amazon, Apple

Place

Direct sales

Manufacturer tie-up

Other Sales to alliance partners in the B2B2C model

Promotion

SEO Pick up a long tail keyword

SNS

Tie-up A Joint of the care system, with Japan Post (JP)

Tie-up B

Tie-up C

Tie-up D

ToDo/TaskAnyone can use, the user interface of the new generation of easy-to-use

Can be applied in any way in the field of UI and human general users, long-term care market, automotive, and smart home.

・Environment for me to make many applications by opening the API

14% - labor costs, 50-80% systems development costs, 16% before and after administrative expenses, 13-60% profit before and after (monthly change)

Payment deadline, conditions

GooglePlay、iTunes、Amazon AppstoreIn collaboration with handset manufacturers, and pre-installed application of MyLife

In facebook page, conducted a user-friendly communication, and such as bug fixes and development of fan base

Joint with government-owned business of advertising agencyCollaboration with venture companies that have a network hobby classroomCollaboration as a solution for telecom carriers

11.SWOT analysis

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1. Strengths2. Weaknesses3. Opportunities4. Threats

Strengths Weaknesses

Opportunities Threats

・Provision of the UI of the new generation along the philosophy of MyLife・Anyone can use, the user interface of the new generation of easy-to-use・Environment for me to make many applications by opening the API

・Poor of financial power・Strengthening of the management team challenge

・Environment for the Business on the World Wide・Widespread use of smart phone・High prevalence of AndroidOS・Dawn of the wearable device market・Low-cost operations・Connection with major companies(Manufacturer, network carrier, advertising agencies, et

・Overwhelming usability of GoogleNow ・The rise of third force

12.MyLife positioning map

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1. To Customer

Easily use

Easy to deploy

GoogleNow

GoogleNow

MyLifeMyLife

SiriSiri

3. Function and versatility

Function

Versatility

MyLifeMyLife

SiriSiri

GoogleNow

GoogleNow

2. To Engineer

Easily use

Easy to deploy

GoogleNow

GoogleNow

MyLifeMyLife

SiriSiri

4.Price

Function

Price

MyLifeMyLife

SiriSiri

GoogleNow

GoogleNow

MyLifeMyLife

If the MyLife has alliances with manufacturers

MyLifeMyLife

If the MyLife has alliances with manufacturers

13.. Mission/Vision

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◆Mission　Provides easy-to-use computer for everyone.　

◆Vision YouTube is the best video delivery services in the world. Google had provided Google Video, but they acquired YouTube. Do not say the best way is the Business Transferable as an exit strategy of MyLife, but it is thought that as the UI of the new generation, MyLife is to brand and position, such as YouTube.

Internet population in the world is increasing still more now

Wearable devices increaserapidly from now

Only mobile's media has growth trend

14. 2020 Become a common platform of humanity

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This is the dream of us, it is the goal of one.And we want to change the world with you!

Thank you very much!

The New Generation of the Smart device UIThe New Generation of the Smart device UI

MyLifeMyLifeＶＳ

Q&A ～ " Why? " about MyLife

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1. Why thought MyLife?

It started from the fact that questioning the origin of "why?"~ MyLife met for the third time for me ~

At the end of the 1970s. Mita graduated from the University took a job as a technician in analog audio manufacturer. Audio industry Great Recession. It had been rumored even the famous audio manufacturer, and may go bankrupt.The audio manufacturer Mita worked for was also become necessary restructuring. It's manufacturers continued to put out a small sharp product.Mita was also decided to quit their manufacturers in a little over a year.Mita's got a job and then it was a company that makes hardware and software of the computer. In Japan, Called "system house" since then.

Engineers who understand analog and digital, to software Not many. Mita who can all of which are quite useful. Mita was carried out a number of operations such as Sony and the Ministry of Construction. Mita met the real-time multi-tasking operating system that moves on a microprocessor, such as 8086. Large meeting was a "C" (programming language) language running on the OS. He was using the "C" in earnest from here.When He touch the actual "C", it was found that language productivity is very high.


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2.　Why thought MyLife?

"C" were characterized and compared to such as FORTRAN, COBOL,PL/M(PL/I) those language and assembler, He had study and use it until then. Thing to learn is very small, but it can be a very large. He devoted to "C" for a while.Invitation of “Do you write a book of "C" came to Mita. He was supposed to write a book. He was and editing publisher of education for several years in the part-time job in college. He liked to write a sentence.After that, he came across was written by "C" most in the "UNIX" OS.

At the time, he was introduced to the home computer that UNIX moves.He paid the money as much as buy a small car. He can’t buy "modem“. It’s too expensive, Perform data communication using voice lines on the phone.He used began to appear in amateur for the "acoustic coupler". He connects the data communication equipment to use as a telephone handset. He performs data communication with his friends on the telephone line.Thereafter, the modem is cheap. He was connected to the line to buy the modem.And times have entered the era of "PC communication". And now that think about it, from the encounter and "C" to the UNIX, was "the first encounter" of him.


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Among them, "the second encounter" visited. The era is organized around a UNIX system, spread around the world of “The Internet". Era of TCP / IP protocol began. Even to write one program, Mita felt "the Internet to change the world" and, the response of the times was excited.

Mita was founded the company on the theme of "communication with the computer.“ This time, I also wrote a number of books.Windows95 was released, the Internet has been generalized.It was sold with a free browser, is the basis of Internet traffic, "TCP / IP protocol" is bundled with the OS for the general public. People were able to easily experience “The Internet".

Mita felt “The Internet" is able to be a mobile phone, age has changed completely in Japan. Mita closed own company in 2000. The Internet of the "encounter of the second" has become in the era of "natural". I felt the company had become a thing of the past. The word "Information Technology (IT)" is spread in 2000. It is a time when the Prime Minister of Japan is called the "It" it.People began to recognize one of the concept of "communication with the computer."


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Then, while the work of the consultants of various companies, more than 10 years have passed. There was no work to be excited about the Internet or more.Era has changed IT terminal that I also use, also began to migrate to Smartphone from mobile phone from around 2010. During this time, Mita was reportedly to work as good chemistry as most applications of IT. All sense of speed of real-time, image, and text was a good to IT. However, there was no change the world already in the "innovation" it.The tablet Smartphone, the following year around 2010. It became a smart device era.However, there is provided an extension of the PC something, Would not it be wrong something? Mita thought. A technique of speech recognition, came out a lot, including the Siri, but the scene used are still low.Is not it is no only in the specialized field with limited or no level of play for children only "fun".There is no sign of spread to explosive with a energy to change the world.

"What is the difference?" I kept thinking.Then one day, I noticed.


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"Age of technology is over" It was realized it would be.Technologies like magic even if they can be many, our lives will not change by itself.Future”Using the technology, consider whether that is what valuable, age of imagination (imagination) began” we noticed that.

Many industries as was the case, it became industry to be recognized by the world for granted also IT.We knows "how much, to whom, what if you ask, what can be done," So, We became an era of value to "what to do" using the technology.

Apple called it "intellectual bicycle" the PC. Bicycle's what humans ride as a tool. We have become necessary shift away from this simple idea. That is the point that now.Now, as the pioneer of this new "Blue Ocean of knowledge", we decided to determine the position of our own. The MyLife, it is something like that.And this, was "meeting for the third time" for Mita.


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6. MyLife or not the "artificial intelligence"?MyLife looks like a really artificial intelligence, but it is not artificial intelligence.

Basic philosophy of MyLife is "how to approach" referred to as "reach out to people from the device." It is different though from the user interface that is used in smart device so far.

We are confident that by creating a system of "action-to-human device", people communicate and smart devices, change in the near future.

And, because of the simple "philosophy" and "philosophy", MyLife is what many applications are effectiveness, the basis for philosophy to make a lot of software.

So, we will require a software developer of 100 people that will continue to create new software. We will also be able to increase the revenue of it.In addition, we must do it.

Status

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◆ Search for the board members to make business of MyLife.◆ “MyLife” is designed for the “PUBLIC DOMAIN”.

“All the software for the All the people.”

“Software differs from material objects—such as chairs, sandwiches, and gasoline—in that it can be copied and changed much more easily. These facilities are why software is useful; we believe a program's users should be free to take advantage of them, not solely its developer.”

–- From: GNU Software Foundation.

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"MyLife".A New Era of the UI for the Smartphone