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Michael WattsProduct Owner: Bromley MyLife
-- [email protected] --
Enabling Adult Social Care Transformation
Engaging Citizens Online…
Bromley’s use of MyLife
I’m sorry, but everything you been told
before is a lie
42may be the answer to life the universe and everything
-but it is not the most important number
3.14may be
[Pi]-
but it is not the most important number
101,344individual‘s might have visited the Bromley MyLife website
-but it is not the most important number
740,249pages may have been viewed on the Bromley MyLife website
-but it is not the most important number
Nope – none of them are even close
This is the most important number you will ever need
to remember…
1.
Okay…
so what does this have to do with Bromley’s use of
MyLife?
Before I tell you that…
What is Bromley MyLife?
Bromley MyLife covers 5 main topics:
1. adults with care & support needs
2. children with disabilities & learning needs
3. fostering & adoption services
4. keeping healthy & well
5. people who care for others
It is a website with three elements
1…
Webpages of advice about how to find services &
support,& self management
2…
A directory of services & support
in the borough & nationally
3…
A secure portal for completing
online assessments& creating an
account
So, how does Bromley use
MyLife?
To answer that, you need to understand
us a bit better…
1.We focus on the magic number
Our driving principle
The user* experience is at the heart of everything we do.
-- No exceptions --
* and by the user we mean members of the public & professionals
1. Understanding our usersWe spend a lot, and I mean a lot, of time thinking about our users
2. Understanding what people want
We ask, listen & learn from the people who use our website
3. Understanding their experienceWe try to understand the user experience of the people using the
website
Why?…
Well, here are some examples of when people have not
thought about & understood user experience…
1. A popular example of user experience
- why, just why?
2. Signage at it’s best…
3. Not understanding human behaviour…
What does all this mean?
1.We think beyond internal
service areas – we present information by
need
An example…
2.We reduce the number of
clicks needed– we are not in it for page views
An example…
3.We include brightly coloured
pictures– we know our audience love
them!
An example…
Why do we do this?
Its our driving principle
The user* experience is at the heart of everything we do.
-- No exceptions --
* and by the user we mean members of the public & professionals
1.And, because of the magic
number…
Come along and visit us…
Visit http://bromley.mylifeportal.co.uk
or search ‘Bromley MyLife’
Michael Watts, Product Owner: Bromley MyLife, May 2016-- [email protected] --
http://bromley.mylifeportal.co.uk
