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Up for a little challenge? During July's Testimonial Tree Challenge see how many points you can score to win some pretty fantastic prizes! Learn the contest details in this latest issue of MyLife, in addition to Millennial fun facts to get you ready for July 15th's Star Session, and more!
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Inside this issue:
Letter from the President 3
PM Corner 4
Meet Shannon Watkins! 4
April/May Top Performers 5-6
RELO/REO Updates 8
Millennial Fun Facts 9
George Mason Updates 10
Testimonial Tree Challenge!!! 11
Dangers Impacting the Future of Real EstateA Letter from the President | By Scott Avery
Looking ahead to the future, whether as part of your own business strategy or as our collective Avery-Hess team requires that we all assess the Realtor business environment we live in and the potential challenges down the road. This is a wise and prudent thing for each of us to do. Every day, each of us sees evidence of changes in our industry and business that can be both exciting and unsettling. In the last two weeks, I have been poring through a report commissioned by NAR that assesses threats that “could” emerge and affect various facets of our industry. My hope is we can use this information as a “discussion starter” to help all of us prepare for the future.
My commentary focuses on the first section of the report; Dangers impacting Agents. For the last year, I have been engaging in dialog at your sales meetings about the commission structure and ways to empower yourself to combat the danger of commissions trending downward (which by the way, is listed as Danger #2). Awareness, education, training and thinking “outside the box” are key building blocks in developing the “informative dialog” necessary to handle this with consumers increasing pressure to reduce rates. But more important, and there is no easy way to say this, the #1 danger facing agents today is that “Masses of Marginal Agents are Destroying our Reputation” and when you couple that with the threat talking about The Decline in the Relevancy of Agents it begins to get your attention. If we fail to properly assess and respond to consumer demands and expectations, will our role and perceived value deteriorate? Is the branding of the agent more important than the house being sold? Is focusing on the consumer more important than focusing on the transaction? It is the reports commentary that “the real estate industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents. This knowledge gap threatens the credibility of the industry. I know many of our Avery-Hess agents blanch at the thought of working with certain agents or companies. Why? There are too many agents simply not qualified to the level they should be. Professional hardworking agents understand this “brings the industry down”.
So where do we go and what do we begin to do about this? As I said, this should form the basis for discussions within your office much as we are doing at corporate with the leadership team. But I’d like us all to think for a minute about the “safe harbor” that I believe exists within Avery-Hess. We have a culture that works to create a collaborative environment between agent and company with a singular focus to service the consumer and deliver “WOW” service. At our leadership workshop last week I heard a great term for us. We have a “knowledge” based culture. We work hard to be selective in those we bring on board. We train, develop, mentor and support agents committed to sharing our vision of consumer service. Our environment of high standards, quality service and consumer focus will help you stand out and raise both your knowledge base and relevancy within the industry. If we continue to attract better more professional agents, we will stand out as a company consumers will turn to. And this is precisely what you should truly care about. You can help by attending training and raising your knowledge level, by asking the better agents in the marketplace to come and talk with us. You can talk about creating an office filled with great agents who want to work with, and around, other great agents. By accomplishing this we will raise the reputation and relevancy of Avery-Hess, Realtors®, rise above these dangers and be a company whose agents are quite simply THE BEST! And that my friends is your best path to future successes.
Business is GREAT!
Scott
PM CORNERWith RentTrack Now Live, Property Owners can take Comfort in More Extensive Renter Background Checks....
In addition to rewarding the dependable tenants who deserve credit for on-time payments, property managers and landlords who report to RentBureau using RentTrack, also reap the benefits of having access to its screening application, which is a very extensive but efficient way for credit/background checks.
The results include applicants:• Credit score• Criminal background history• Any findings on the registered sex offender list
For added convenience and efficiency, as of July 13, 2015 all rental applications need to be submitted through the online portal at ahrmanagement.com Contact Katja Hom to learn more at [email protected].
Meet Shannon Watkins, Fredericksburg Office’s New AA!What do you like most about working with the agents so far?All of the agents have been very nice and patient with me as I’ve trained and become acclimated with the office and all the procedures that come along with it. What were you doing professionally before you joined Avery-Hess?Before coming to Avery-Hess, Realtors® I was working in Medical and Mental Health Billing and Claims adjudication for over 15 years. What is a fun fact about yourself? I am an avid motorcycle rider and have been for over 20 years.
Congratulations to April & May’sTop Performers!
Top Listers: April
Top Producers: April
Francis Irizarry, Centreville OfficeAmy Cherry Taylor, Fredericksburg OfficeDeena Davis, Front Royal OfficeMark Holyfield, Lake Ridge OfficeYour Minka Group, Rockville OfficeSusan Metcalf, Springfield OfficeDonna Henshaw, Tysons Office
Francis Irizarry, Centreville OfficeAmy Cherry Taylor, Fredericksburg OfficeDonna Anderson, Front Royal OfficeIngrid Myers, Lake Ridge OfficeYour Minka Group, Rockville OfficeSusan Metcalf, Springfield OfficeDonna Henshaw, Tysons Office
Francis Irizarry, Centreville OfficeAmy Cherry Taylor, Fredericksburg OfficeTheresa Marshall, Front Royal OfficeJen Vollmer, Lake Ridge OfficeMontgomery/DesRoche, Rockville OfficeMayumi Gregg, Springfield OfficeDonna Henshaw, Tysons Office
Iris Aponte, Centreville OfficeAmy Cherry Taylor, Fredericksburg OfficeEmiley Boggs, Front Royal OfficeSam Mangrio, Lake Ridge OfficeNicole Apanda, Rockville OfficeRenee Mumford, Springfield OfficeSheila Carney, Tysons Office
Production Over $750,000: AprilFrances Irizarry, BJ Winar, Kim Neff, Centreville OfficeAmy Cherry Taylor, Jami Harich, Rebecca Graf, Fredericksburg OfficeDonna Anderson, Tracy Wenger, Front Royal OfficeIngrid Myers, Lake Ridge OfficeYour Minka Group, Seema Rodriguez, Angie Montgomery/Carmel Des Roche, Rockville OfficeSusan Metcalf, Reid Voss, Diana Watson, Linda Fleischer, Springfield OfficeDonna Henshaw, Nina Chen Landes, Chris Brown, Katja Hom, Tysons Office
Top Listers: May
Top Producers: May
Production Over $750,000: MayIris Aponte, Centreville OfficeAmy Cherry Taylor, Jami Harich, Rebecca Graf, Fredericksburg OfficeTracy Wenger, Front Royal OfficeLoretta Rossomondo, Lake Ridge OfficeRick Dorta, Nicole Apanda, Rockville OfficeSusan Metcalf, Carolyn Lindahl/John Griggs, Renee Mumford, Springfield OfficeSheila Carney, Donna Henshaw, Judy Gamble, Ebony Bates, James Muldoon, Tysons Office
Mobility Title: April & MayCentreville: Francis Irizarry (2), Diane McLain (2), Carolyn Hurley (2), BJ Winar (1), Neal Greene (1), John Flynn (1), Iris Aponte (1), Lynette Smith (1)
Fredericksburg: Amy Cherry Taylor (6), Gloria Adams (4), Natalie Seliquini (4), Rebecca Graf (3), Gina Schwartz (3), Liz Pierson (3), Karen Janson (1), Pat Kline (1), Melissa Weaver (1), Sandra Lambert (1), Nancy Mizelle (1), Robin Skinner (1), Jami Harich (1)
Front Royal: Tracy Wenger (2), Donna Anderson (2), Pamula Jackson (1)
Lake Ridge: Mark Holyfield (1), Ingrid Myers (2), Loretta Rossomondo (2), Toni Hylton (1), Teddy Spittal (1), David Baker (1)
Springfield: Pattie Mancini (1), Renee Mumford (1) Tysons: Sheila Carney (3), Katja Hom (2), Judy Gamble (1), Chris Brown (1), Kate Herzig (1), Donna Henshaw (1), James Muldoon (1)
Congratulations April & May’sTop Performers!
Our closing professionals come to your clients, providing them the personalized and convenient service they deserve.
We specialize in:• Residential Closings• HUD Home Closings (VA)• Commercial Closings
We’re conveniently located in the Tysons Regional Building:2301 Gallows Road, Suite 200A, Dunn Loring, VA 22027
Contact Daphne Flynn at 703.281.5012 or [email protected].
• Refinancing Loans• Short Sales • 1031 Exchanges
www.mobilitytitle.com
Submit Photos for the Leading RE Local Contest!Through September 30th, submit local photos that capture the spirit and beauty of the communities you serve for a chance to win prizes! Chosen photos will also be featured in the “See What it’s Like There” section of the newly redesigned LeadingRE.com!
To enter, register on LeadingRELocal.com, then upload pictures under that profile as you have them to submit. You can also share photos on Instagram or Twitter with the hashtag #LeadingRELocal. Daily Double – Submit two or more photos on a given day for a chance to win LeadingRE LOCAL GLOBAL gear. The more they contribute, the better their chances to win great prizes. SUMMIT 100 – Submit 100 photos for the contest between now and September 30, and receive a $100 rebate off of their registration for the 2015 LeadingRE SUMMIT! You must register for SUMMIT by December 31, 2015.
RELO/REO Update
Questions about the contest? Contact:Angela Minlionica [email protected]
Upcoming Star Session!Tapping into the Millennial Mind-Set | Star SessionJuly 15th | 10am-1pm | Tysons Headquarters
The largest generation of home buyers for the second consecutive year, Millennials are dramatically changing the real estate industry. During this can’t miss session learn how to connect with this generation, what they find valuable when deciding on a agent and how to compete with the 1.5% commission rates from the RedFin’s of the world.
RSVP by emailing Lisa at [email protected]
Millennial Fun Facts
The Millennials outnumber Baby Boomers and are significantly more ethnically diverse? There are 87 million Millennials, while a total of 76 million Baby Boomers. 72% of Baby Boomers are white, while only 56% of Millennials are. (CNN)
What this means for you...Not only do your marketing strategies need to speak to Millennials from an age perspective, you should also consider the ethnic diversity of everyone in your area served and making sure you’re communicating to them in a way that resonates.
According to a recent Hubspot survey, more than 8 in 10 Millennials say user- generated content (social media posts, blogs, online reviews, etc.) is a major influencer of what they buy and how they measure product/service quality. 51% say user-generat-ed content is actually more important than the opinions of family and friends.
What this means for you...Building your online presence with as much social proof to back up your professional expertise is key! Grow your Testimonial Tree with glowing client reviews, get social media followers talking about your work and submit those WOW factor stories to marketing for blog features and case studies to share with future clients to come!
“89% of Millennials expressed a stronger likelihood that they would buy products/pay for services from a company that supported a social cause.” - Brookings Survey
What this means for you...Getting active in your community and social causes isn’t only a feel-good effort, it can really win over the respect of this generation! Don’t forget to do some Teal for Good!
George Mason UpdatesWhat the heck is TRID?
You are probably seeing emails from title companies and mortgage companies offering TRID seminars. Here is what you need to know in a nutshell. New regulatory changes referred to as the TILA-RESPA Integrated Disclosure (TRID) rule will kick in on August 1st (pending a proposal to delay until October 3rd).
What is the impact of the new rule?TRID will create two new documents, referred to as the Loan Estimate and the Closing Disclosure. The Loan Estimate (LE) will replace the current Good Faith Estimate and the Initial Truth in Lending disclosure. The Closing Disclosure (CD) will replace the HUD-1 Settlement Statement and the Final Truth in Lending disclosure. The new forms are easier to read and provide more information.
What is the big deal?Along with these new forms there is a new timing requirement. The Closing Disclosure (CD) must be received by the buyer at least 3 days prior to closing. The days that count exclude Sundays and Federal Holidays. If the buyer has not received the Closing Disclosure at least 3 days before closing the transaction cannot close.
What should realtors do about it?To help keep your transactions on track (especially if the financing is not being done by GMM) - It might be a good idea to check with the lenders on your transactions three days before closing to make sure that they have provided the Closing Disclosure to the buyer.
Upcoming Training Sessions
July 7th | Lake Ridge Office | 10:30am | RSVP to Danielle at [email protected] July 8th | Tysons Office | 10:30am | RSVP to Lisa at [email protected] July 21st | Front Royal | 10am | RSVP to Erica at [email protected]
Testimonial Tree Challenge!!!
How many Testimonial Tree points can you score during our Summer online review challenge? Square off with your fellow agents and the top 3 scorers from each group below will win some pretty fabulous prizes!
The Point System:10 pts = written 4 star testimonial (text only)15 pts = written 5 star testimonial (text only) 20 pts = written 4 star testimonial + picture
Rules:• Testimonials for this contest can only be from consumers (no fellow agents or strategic partners). • Anyone that submits testimonials that are deemed fake will be disqualified.• All reviews must be based on a professional experience and related to real estate. • Any existing reviews you’re adding yourself must be from 2015.
Who You’re Competing Against...Orange Group: Licensed Agent for Less than 2 yearsLime Group: Licensed Agent for 3-6 yearsTeal Group: Licensed Agent for 7+ years
The Prizes:1st Prize: GoPro Hero Action Camera
2nd Prize: SignLite Custom Sign Package
3rd Prize: A promotional video created to the winning agents specifications, filmed and edited by the marketing department!
(1) 28x20 Agent-Customized Main Panel Sign NEW!(1) 24x18 Agent-Customized Open House Directional Sign(1) Swinger Tent Frame
Winners of this package are the very first agents at AH to have their own customized main panel signs in our new design available for sale to everyone end of Aug! Headshot is optional.
Winners of this prize can have a customized promotional video created for them to use as an introduction to those visiting their site, a promotional tool for social media, etc. Marketing will help you create your vision and edit it to your specifications!
Features 1080p30 and 720p60 video, 5MP photos up to 5 frames per second, QuikCapture, SuperView™ and Auto Low Light. Waterproof to 131’ (40m).
25 pts = written 5 star testimonial + picture30 pts = written 4 star testimonial + video35 pts = written 5 star testimonial + video
Contest goes from July 6th-August 17th!
When calling, please mention your customer
number 10062671
**10% off Sears Gift Cards**
As an Avery-Hess Realtor, you, your home-buyers, sellers, and family members can participate in the Sears Commercial Discount Program. This arrangement provides special pricing on everyday products for the home. We make it very easy and satisfying to have the latest appliances for your kitchen, laundry room, fitness room, back yard and more!
This is a special affiliate pricing offer and is not available in Sears retail stores. All orders must be placed by either
Kathy or Heath (contact information below)
The appliance program includes:
Kenmore, Kenmore Elite, Kenmore Pro, Kitchen Aid, Dacor, Bosch, Electrolux ICON, Whirlpool, Samsung, Maytag, Amana, Frigidaire, GE, and LG appliances.
In addition, you can choose other great products for your home including:
Fitness Equipment by Nautilus, Free-motion, Body-Solid, BH, Sports Art & Sole, Hybrid Water Softener & Whole Home Water Filtration in One, Water heaters, Reverse Osmosis systems, Water softeners, Outdoor storage buildings from
7’ x 7’ to 10’ x 12’, Craftsman lawn tractors, vacuums, tillers, & lawn mowers, Serta, Sealy, Sears-O-Pedic mattresses &
bed frames, Whole Home Water Filtration system, Generators, Window air conditioners, Craftsman garage
storage systems, Craftsman tools and tool storage, Craftsman garage door openers, Pressure washers, Outdoor grills, Ping
pong & pool tables Plasma & LCD TV’s, Snow throwers
For more information, or to schedule an appointment, please contact:
Kathy McKenney at 703-385-2330 or [email protected]
Additional questions about this special program or to purchase a 10% off Sears Commercial Pricing gift card, contact Heath McArthur at
703-864-7963 or via email at [email protected].
We look forward to working with you and your clients!
Recruit an agent to Avery-Hess
Earn 5% of his or her company
earnings for
3 years!
www.averyhess.com
®
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Resources for you:
Event Newscareers.averyhess.com/events
Property Managementahrmanagement.com
Mobility Titlewww.mobilitytitle.com
Avery-Hess App Downloadapp.averyhess.com
Testimonial Treewww.testimonialtree.com
Are you doing something special in the community? Do you have a great tech or strategic tip to share with other agents?
Email your stories to [email protected]! Chosen entries will be featured in an upcoming issue of MyLife!
