Mobile Media Strategy at CBS Radio News

Molly Stark Dean

Types of Mobile Media Platforms

Design of Mobile Website

Mobile Website Example

Business Model for Mobile Website

Design of Android Version 1

iOS Version 1

Design of iOS Version 1

Business Model for iOS Version 1

iOS Version 2

Design of iOS Version 2

Android Version 2

Other Potential Models Considered

Paid App Vs. Freemium

Business Model for iOS Version 2

Pros and Cons of Advertising Model

Working with Developers

Final Thoughts

Have a monetization plan before you start building anything. It will inform every aspect of your design process.

Mobile is a completely different space than web.

Doing nothing in mobile is not a viable option for the long-term.

Understand what your design team and your development team are going through, know a little about each of their trades.