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Mobile Marketing
in 2018
David Murphy
Editorial Director, Mobile Marketing
@mobilemurphy
How did we get here?
What now and what next?
Cautionary Words
WAP… is Crap!
Enter the iPhone
Modern Life
in One Minute
10
448,800
New Tweets
156,000,000
e-Mails Sent
29,800,000
Messages
4,100,000
Videos Viewed
3,300,000
Posts
1,800,000
Snaps Created
46,200
Posts Uploaded
3,500,000
Searches
Location
Reality Check
Chatbots and AI
Haptics (and other clever stuff)
Voice Assistants
Smart World
Location
Location and Weather
15
While in-store, customers access Macy’s On-Call via a mobile browser, and input natural language questions regarding the store’s unique product assortment, services and facilities and receive a customized response.
• Expected Benefits:• Improved associate productivity • Improved customer satisfaction
• Solution:• Watson Conversation• Watson Language Translation • Watson partner, Satisfi
Digitally assisting
customers in
stores
Reality Check
Augmented Reality
Virtual Reality
Chatbots and AI
Haptics (and other
Clever Stuff)
Listerine Feel Every Smile
Voice Assistants
“In a couple of years’ time [Alexa] is going to be in every home more or less. The idea is a friction-free customer experience. Alexa can enable brands to connect with consumers in a unique way. The simplest way to think about it is the same way you thought about mobile a few years back – that is going to happen to voice.”
Rahul Welde, Global Vice-president of Digital Transformation, Unilever
Smart World
“If the 5,000 bins around Seoul are replaced with our bins, waste removal will decrease by over 20% within a year and half. This, effectively, is the same as planting 150,000 trees around Seoul by decreasing CO2 emissions from reducing fleet operations for waste removal.“
SunBeom Gwon, CEO and founder of Ecube Labs
Cautionary Words
