3
Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web Joel Morrow CEO, Digital Fusion Greg Murphy Mobile Product Manager, salesforce.com Marketing Cloud

Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web Joel Morrow CEO, Digital Fusion Greg Murphy Mobile Product Manager, salesforce.com

Embed Size (px)

Citation preview

Page 1: Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web Joel Morrow CEO, Digital Fusion Greg Murphy Mobile Product Manager, salesforce.com

Get Started with Mobile Marketing:Email, SMS, Push, and Responsive Email/Web

Joel Morrow

CEO, Digital Fusion

Greg Murphy

Mobile Product Manager, salesforce.com Marketing Cloud

Page 2: Get Started with Mobile Marketing: Email, SMS, Push, and Responsive Email/Web Joel Morrow CEO, Digital Fusion Greg Murphy Mobile Product Manager, salesforce.com

Get Started Now

Phase 1 Walk Mobile 101 Mobile 201

1 - Website Upgrade to responsive website

Enhance customer journey on PC vs. tablet vs. smartphone versions

2 - Email Mobile-friendly email template

Responsive email template

3 – Multichannel marketing

Mobile marketing (e.g., text to engage)

Multichannel campaigns to smartphones

Digital Fusion | 720.963.8000 | digitalfusion.com