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Mobile: it's not just for communication Mobile is communications... but more importantly, mobile is production and instant communication. Tools like the iPhone4, and now the iPad2, are giving marketers complete production studios in the palm of their hands. This new mobile technology changes the game and gives brands the ability to do true Brand Journalism, which can be an effective way to weave your brand into a consumer's life for more than 30 seconds at a time. Beyond Brand Journalism, technology like Google Goggles, QR Codes, and Layar are turning the mobile phone into a "heads up" display for consumers. It's a virtual window that connects our offline physical world with the much vaster online digital world. Whether using things like QR codes to look up customer reviews of flat screen TVs or using Yelp's Monocle to find a restaurant and navigate your way there, these mobile technologies are the way consumers will get mobile information in the future. And that's why it is imperative that brands and agencies understand the new mobile friendly world that is now.
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Copyright © 2010 Converse Digital, LLC
r u talkin 2 me?mobile: it’s not just for conversation anymore.
@TomMartin
Copyright © 2010 Converse Digital, LLC
“Daddy, I wanna talk to sissy on you phone”
Copyright © 2010 Converse Digital, LLC
“No daddy, I wanna see sissy on you phone.”
Copyright © 2010 Converse Digital, LLC
mobile usage stats
Copyright © 2010 Converse Digital, LLC
Hollywood then...image via: uscgalaska.com
Hollywood now...
Hollywood now...
Hollywood now...
Hollywood now...
distribution has changedCopyright © 2010 Converse Digital, LLC
distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
distribution has changedCopyright © 2010 Converse Digital, LLC
source: Audit Bureau of Circulations.
Hollywood in your pocket...
brand journalismCopyright © 2010 Converse Digital, LLC
brand journalismCopyright © 2010 Converse Digital, LLC
positive Intent to Purchase change (non-users)
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How likely are you to purchase TABASCO® brand pepper sauce in the next month?
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positive Intent to Purchase change (users)
How likely are you to purchase TABASCO® brand pepper sauce in the next month?
technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $500K+
technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $20K/yr
technology has changedCopyright © 2010 Converse Digital, LLC
Cost: $20K/yr
Hollywood in your pocketCopyright © 2010 Converse Digital, LLC
Cost: $200
brand journalismCopyright © 2010 Converse Digital, LLC
Mobile is the heads-up display for lifeCopyright © 2010 Converse Digital, LLC
Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://w
ww.url.com
/iphone
Page
title
Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://w
ww.url.com
/iphone
Page
title
Augmented Reality (Layar)Copyright © 2010 Converse Digital, LLC
https://www.url.com/iphone
Page title
Singapore Tourism
https://www.url.com/iphone
Page title
Voodoo Fest
Augmented Reality (AR )Copyright © 2010 Converse Digital, LLC
Augmented Reality (AR)Game Changer
Copyright © 2010 Converse Digital, LLC
Augmented Reality (AR)Game Changer
Copyright © 2010 Converse Digital, LLC
the future will changeCopyright © 2010 Converse Digital, LLC
Copyright © 2010 Converse Digital, LLC
Nearly half of all American adults (47%) report that they
get at least some local news and information on their
cellphone or tablet computer.
http://stateofthemedia.org
mobile is the on ramp
Copyright © 2010 Converse Digital, LLC
Tomorrow news will be instant
Copyright © 2010 Converse Digital, LLC
Tomorrow news will be instant
https://w
ww.url.com
/iphone
Page
title
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia PhontanicaCopyright © 2010 Converse Digital, LLC
image credit: scanlife.com
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
It has to work• link to mobile friendly site• where am I in buying cycle• where am I physically
• ensure connectivity• be “thumb friendly”
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
Copyright © 2010 Converse Digital, LLC
Encyclopedia Phontanica
The Ultimate Propinquity Marketing Tool• I have my phone• I need relevant info now• I’m not going to work hard
