Mobile Marketing As Science And Art

@joshsteimle

Mobile marketing as science and art.

http://www.mwi.hk

http://www.twitter.com/joshsteimle

Digital marketing for tech companies.

@joshsteimle@joshsteimle

Introduction Help things grow at MWI Write for Forbes, Entrepreneur, SCMP, more. Enjoy family, reading, trail running, reading, writing, skateboarding.

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I’ve got 30 minutes. Let’s move fast.

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Mobile is a thing. A big thing.

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Global smartphone shipments

Source: Statista

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Mobile data traffic, Asia-PAC, 2014-2019

Source: Cisco

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Feature phone and smartphone shipments in Asia, 2008-2020

Source: Jefferies & Company

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Global PC shipments, 2009-2015

Source: Gartner

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“PC sales fell to 12% of worldwide device shipments in 2015.”

Source: Gartner

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“Half of all YouTube traffic comes from smartphones and tablets.”

Source: YouTube CEO, Susan Wojcicki

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Asia mobile trends: - Cheap smartphones - Cheap broadband - Growing middle class

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Put it together, what do you get? Opportunity.

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Mobile marketing FAQ

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Q: Mobile site or app? A: Yes and maybe.

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Q: Do mobile ads work? A: Improving.

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Q: Best form of mobile marketing? A: Email, but…

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These are the wrong questions to ask.

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The right questions…

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1. Who are my customers?

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2. What do they want?

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3. How do they want to get it?

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There is no one “right way” that fits every company. You’ll have to figure it out.

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Common mobile marketing mistakes.

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Mistake #1: No ideas.

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Mistake #2: No plan.

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Mistake #3: Bad plan.

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Start out right.

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Focus on the customer.

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Where is your mobile customer?

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So, do you have a mobile website?

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Is your mobile website optimized for search?

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Is it optimized for your customer?

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If your mobile customers want to call you, are you making it easy?

Mobile friendly

Not mobile friendly

{

{Which would you choose?

Non mobile friendly site.

Problems: 1. Small text, hard to read 2. Thumb too big to click

on navigation. 3. Nav on left side (have

to reach thumb across whole screen).



Starting suggestions: 1. Talk to your customers 2. Make your website

responsive / mobile-friendly 3. Test mobile usability of site 4. Invest in SEO

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@joshsteimle

Questions? Want [email protected] www.mwi.hk/blog

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