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Donky explores the three types of location based marketing – geo segmentation, geo fencing, beacon. Informaiton and best practice to help you get the most from mobile through location based marketing.
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GEO-SEGMENTATION GEO-FENCING BEACON
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THERE ARE 3 TYPES OF LBS
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USES HISTORICAL LOCATION INFORMATION TO CREATESEGMENTS OF USERS WITHIN A SPECIFIC AREA
THIS INFORMATION IS USUALLY NOW STORED IN ACRM OR MARKETING DATABASE AS THE CUSTOMER’S HOME ADDRESS
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GEO-FENCEA VIRTUAL PERIMETER AROUND A GEOGRAPHICAL AREABASED ON A RADIUS AROUND A SINGLE LAT / LONG POSITION
REQUIRES LOCATION SERVICES TO BE SWITCHED ONWITHIN THE DEVICE TO FUNCTION
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@mobiledonky | www.mobiledonky.com | [email protected]
THE FENCE IS MONITORED BY THE DEVICE SO THAT WHEN ITCROSSES THE PERIMETER THE MOVEMENT IS TRACKED / IDENTIFIED
THE DEVICE WILL BE NOTIFIED IF THE USER GOES IN OR OUT OF THE FENCE
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UPDATE CONTACT IN DATABASE
SEND RICH MESSAGES
SEND PUSH NOTIFICATION
S
TRACK USER BEHAVIOURS
THIS DATA CAN BE USED TO TRIGGER OTHER EVENTS:
A REAL WORLD EXAMPLETRACKING WHERE YOUR USERS ARE ENTERING AND EXITING YOURFENCE ALLOWS YOU TO CREATE TARGETED MARKETING
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FOR EXAMPLE:
SEND A MESSAGE UNDERSTANDTRAVEL PATTERNS
POSITIONBILLBOARD ADS
OFFERS WITHLOCAL RESTAURANTS
PROMOTE LOCALPARKING
UNDERSTANDSHOPPING
PREFERENCES
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BEACONA BLUETOOTH LOW ENERGY TRANSMITTER THAT CANCOMMUNICATE WITH APPS ON SUPPORTED DEVICES
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70m0m
WORKS LIKE INDOOR GPSMAX RANGE 50-70 METRESSIGNAL IS EASILY INTERRUPTED BY PEOPLE, DOORS OR WALLSBEST POSITIONED ON CEILINGS TO AVOID THIS
20THE MAXIMUM NUMBER OF REGIONS IT IS POSSIBLE FOR A
SINGLE APP TO STORE WITHIN A DEVICE@mobiledonky | www.mobiledonky.com | [email protected]
@mobiledonky | www.mobiledonky.com | [email protected]
A REQUIRED IDENTIFIER FOR A BEACONNEEDS TO BE CONFIGURABLE
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OPTIONAL IDENTIFIERS FOR BEACONSCAN BE CONFIGURED TO ALLOW FOR
BETTER TARGETING
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BE CAREFUL HOW YOU SET UP YOUR LBS
BEST PRACTICE FOR CONFIGURATION OF YOUR BEACONS
UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
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A REAL WORLD EXAMPLE
UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
Trigger 1Encouragement to enter store
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UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
Trigger 1Encouragement to enter store
Trigger 2 Welcome on digital signage
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UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
Trigger 1Encouragement to enter store
Trigger 2 Welcome on digital signage
Trigger 3Relevant product advertising
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THINK ABOUT THE BIGGER PICTURE
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PLAN YOUR LBS LONG TERM
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TRIGGERS ARE REAL TIMECOMMUNICATE WITH YOUR USERS WHEN THEY ARE LOCAL
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SET UP RULES TO MANAGE THE TRIGGERS SO THAT USERSAREN’T PEPPERED WITH MESSAGES
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GEO-FENCING TECHNOLOGY
THE ABILITY TO TRIGGER MESSAGES
NOTIFY A THIRD PARTY SYSTEM
TRACK MOVEMENT IN AND OUT OF FENCES
BEACON PROVIDER FOR HARDWARE AND SOFTWARE
A CONNECTION BETWEEN YOUR CRM AND APP
RULES TO PREVENT MESSAGES BEING SENT OVER AND OVER
LINK EXISTING DATABASE / CRM WITH APP CRM
CONFIGURABLE BEACONS ( UUID / MAJOR / MINOR )
WHAT YOU NEED FROM YOUR LBS
