Location services presentation

...a journey through location-based social media services...

Joel LuksListings Editor @Culturemap@joel_luks@cmapeventshou

Friday, July 15, 2011


Location-based social media platforms bridge digital conversations to the physical world.


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END USER EXPERIENCE END USER EXPERIENCE END USER EXPERIENCE END USER EXPERIENCE END USER EXPERIENCEWHY USE IT REWARDS GAME SHARING INTEL

FUN STUFF Badges | Mayorships Pins | Items & Objects

Passport StampsTag people

Badges | Dukedoms | Kingdoms | Expert

WHAT IT DOES Tips | To Do List | Rewards Highlights | Information | Tourism SharingUser Review | Sharing

Information

NEAT FEATURES Recommended | Trending TripsFacebook Deals (Coming

Soon)Deals | Offers

COMPATIBILITYSyncs with Facebook Places

Sends to TwitterSyncs with Foursquare + Facebook

Places | Sends to TwitterAllows syncing

Syncs with Facebook Places and Sends to Twitter


BRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSSTATS

10 Million Users (June 2011)3 Million Check-Ins Daily

600,000 Users (Nov. 2010)500 Million Users (All of FB)250 Million Active on Mobile

devices (x2 as active)

3.7 Unique Montlhly Visitors18 Mil. Reviews | 33% Searches

Mobile (April 2011)

STRONG SUITSANALYTICS

Branding | Places | IntegrationTrips Impact

Analytics | FeebackCustomer Service

BUSINESSES USING THEM

MTV | Bravo | Ellen DeGeneres Zagat | CNN | Starbucks

SXSW | Disney | National Geographic | USA Today

Everyone User Generated

STRATEGICTOOLS

Special Offers | Mayors | Tips | Brand Landing Pages

Trips | Highlights Future (Deals)

Link Places with PagesDialogue with Clients | Special

Offers

SYSTEMSiPhone | Symbian | Android webOS | Windows Phone 7

BlackBerry

iPhone | Blackberry | webOS | iPadAndroid (Released March 2011)

iPhone | BlackBerry | Android webOS | Windows Phone 7

iPhone | BlackBerry | Android webOS | Windows Phone 7


http://en.wikipedia.org/wiki/Android_(operating_system)

http://en.wikipedia.org/wiki/Android_(operating_system)

http://en.wikipedia.org/wiki/WebOS

http://en.wikipedia.org/wiki/WebOS

http://en.wikipedia.org/wiki/BlackBerry

http://en.wikipedia.org/wiki/BlackBerry

brick & mortar

brandFriday, July 15, 2011

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DISC

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Influences behaviorFilter by SpecialsInfluences behavior

Check-inCreates loyalty

Employee training


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TIPS A

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Be helpful and avoid self-promotionStrive for action items

Share insider informationAvoid the obvious


AM

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http://mashable.com/2010/04/27/foursquare-jimmy-choo/


http://www.youtube.com/watch?v=QoTJWg4mhiI


FOURSQUARE PROMOTION





FOURSQUARE PROMOTION





WELC

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LEAV

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HIG

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GO

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http://gowalla.com/in/houston




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FACEBOOK DEALS

http://www.youtube.com/watch?v=zZ-rTseVweshttp://www.facebook.com/deals/business/http://www.facebook.com/help/?page=18846


http://www.youtube.com/watch?v=zZ-rTseVwes




http://www.facebook.com/help/?page=18846


FACEBOOK DEALS

http://www.youtube.com/watch?v=zZ-rTseVweshttp://www.facebook.com/deals/business/http://www.facebook.com/help/?page=18846








FAC

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http://www.facebook.com/home.php?sk=deals




FAC

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FAC

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YELP O

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YELP A

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LYT

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...where will you go from here?

Joel LuksListings Editor @Culturemap@joel_luks@cmapeventshou


MEMOLANE


WEEPLACES


SONAR


Business

Location services presentation