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1 April 21, 2011 Innotech Oregon Cloud Services 101

Cloud services 101

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Presented by Steve Prather of ViaWest for InnoTech Oregon 2011

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April 21, 2011

Innotech OregonCloud Services 101

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Many companies are using SaaS applications

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Email & CRM are most widely used SaaS apps

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IaaS or PaaS adoption slow but steady

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Hybrid is the most common cloud

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Cloud use in both test/dev & production

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On demand self-service that allows consumers to unilaterally provision computing capabilities without human interaction with the service provider.

Broad network access, meaning that capabilities are available over a network and can be accessed by heterogeneous platforms, i.e., not just a dedicated thin client.

Resource pooling such that different physical and virtual resources get dynamically assigned and reassigned according to consumer demand in a multi-tenant model.

Rapid elasticity so that to the consumer, available capabilities often appear to be unlimited and can be purchased in any quantity at any time.

Measured service allowing usage it be monitored, controlled and reported and automatically controlled and optimized.

* National Institute of Standards of Technology definition of Cloud Computing

What defines a Cloud

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A private cloud in which the cloud infrastructure is utilized by just one organization, though not necessarily operated by that one organization.

A community cloud whereby several organizations with common concerns share a cloud.

The public cloud provided by the private sector for all comers.

A hybrid cloud in which two or more cloud types are discrete but networked together such that a burst of activity beyond the capabilities of one cloud is shifted for processing to another.

* National Institute of Standards of Technology definition of Cloud Computing

Types of Clouds

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Software as a Service (SaaS) - In which applications run on a cloud but the user doesn't provision or modify the cloud service, or even application capabilities, apart from limited user-specific configuration settings.

Platform as a service (PaaS) - In which users can utilize cloud-provided programming tools to deploy applications without controlling most of the underlying infrastructure, with the possible exception of the application hosting environment configuration.

Infrastructure as a service (IaaS) - Consumer has control over the operating systems, storage, deployed applications, and possibly limited control of select networking components (e.g., host firewalls) of the cloud environment available to the user via the network.

* National Institute of Standards of Technology definition of Cloud Computing

Types of Cloud Offerings

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Colocation - Enterprise with custom application base and large scale hardware investments. Supporting legacy investments, proprietary hardware and/or do-it yourself customers with CapEx budget focus.

Dedicated Hosting - SaaS/Software company with limited infrastructure requiring high availability and high audit/security standards. Supporting dedicated outsourced solutions that require one or more of the following; highly proprietary design and/or applications, high availability, high security, high audit and/or compliance requirements with OpEx budget focus.

Cloud “Reserved” - Enterprise with traditional application base looking for cost competitive service delivery with high service delivery continuity. Supporting standardized (OS, DB and applications) dedicated workload needs with less stringent availability and security requirements than Dedicated Hosting and an OpEx budget focus.

Cloud “Allocated” - Enterprise with traditional application base looking for cost competitive service delivery for less critical applications. Supporting standardized workload needs that have lower business impact and less stringent availability and security requirements including test and development projects with OpEx budget focus.

IT Outsourcing Use Cases

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Cloud “Best Efforts” - Enterprise looking for test and sandbox environments for development organization allowing them to operate via the same platform as their production applications. Supporting low priority test, development and sandbox efforts.

Hybrid Solutions - Enterprise with custom application base and large scale hardware investments but that requires individual application to be highly available and meet high audit/security standards. Supporting customers ability to purchase the best infrastructure for each use/application and integrate them into a cohesive and interconnected architecture.

Public Cloud - Enterprise looking for test and sandbox environments for development

Purposes - Supporting low cost workload needs where best efforts delivery and cost are the primary drivers.

IT Outsourcing Use Cases

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High Availability

High Security

Audit / Compliance

Service Level Agreement

Monitoring / Reporting

Proprietary HW

Legacy HW

OS / DB Flexibility

Application Flexibility

Dedicated Computing

Services Elasticity Test Dev

Sandbox CAPEX OPEX Cost

Do It Yourself

Colocation Available High High High Low Yes Yes High High Yes Low Yes YesYes Yes No Mid YesDedicated Hosting Available High High High High Available No Mid Mid Yes Mid Yes YesYes No Yes High No

Cloud - Reserved Available Mid Low Mid Mid No No Low Low Yes High Yes YesYes No Yes Mid No

Cloud - Allocated No Mid Low Low Low No No Low Low No High Yes YesYes No Yes Mid NoCloud - Best Efforts No Mid Low None None No No Low Low No High Yes YesYes No Yes Low No

Hybrid Solutions AvailableMid to High Mid to High

Mid to High Low Available Yes Mid Mid Partial Low Yes YesYes Partial

Partial

Mid to High Partial

Public Cloud No LowLow to None

Low to None

Low to None No No Low Low No High Yes YesYes No Yes Low No

IT Outsourcing Value Arena

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Developing – Meeting a providers proprietary standards, solutions or API’s. May make it difficult to grow, migrate and/or move components to another service provider or to other types of outsourcing in the future.

Portability - The more data you have uploaded the longer it will take to retrieve and/or move it which is an issue for DR planning and migration to an alternate vendor. Think about how long it takes to transfer a TB across an internal network connection and start multiplying.

Interoperability - What do you do when you have 10’s or 100’s of applications in the cloud with disparate service providers and you do not have access to a management interface to support them all. Looks interestingly enough like most of the current IT issues we all struggled with before Cloud.

Security - Real or perceived there are many issues surrounding this and these items will be an issue to watch for the foreseeable future.

Regulatory/Compliance - Personally Identifiable Information, Payment Card Industry (cardholder data), Border issues (Patriot Act, European Union's Data Protection Directive), etc.

Transparency and Troubleshooting - If you do not have visibility into the configuration and design it may increase troubleshooting requirements and time well beyond what is acceptable.

Some of the Pitfalls

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Physical Location - (legal jurisdiction, physical/network access and audit issues).

MSA & SLA - Master Service Agreement and Service Level Agreement issues (jurisdiction, transparency, availability, etc).

Underestimating Cloud sprawl - You probably have a Cloud user in your ranks today that you are not aware of and who is expensing the service via a personal/corporate credit card for corporate use.

Managing services in the Cloud is different than traditional IT - Make sure you think it through and are prepared for access, monitoring and reporting changes.

Provisions - Concerning ownership, use, or transfer of customer-owned data upon termination of the agreement.

Underestimating resource – Don’t underestimate your requirements and growth (specifically in storage). As your needs grow Cloud services may not continue to offer the expense reduction you expect.

Production - Make sure you know what Production means to each user. Developers see their platform as production as it is their job and most IT organizations view development as a best efforts delivery.

Self Service - What does “Self Service” mean to you? Do you really want to fly without a net?

More Pitfalls

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Vendor/technology lock in - Highly integrated platforms cab be very compelling. But what happens if/when the vendor changes something that affects you or does not stay current?

The Hype - Beside the hype is Cloud really where each application should run? Pick the appropriate technology, capabilities and costs for each application based on its specific needs and business impact.

Pay to Play - If you are using a pay to play service and you stop playing make sure to terminate the instance as if it continues to run you likely continue to pay.

The Wild West - Cloud is the wild west today and providers are in a land grab. Standards will continue to come quickly but it is important to make sure that you do not lock yourself into a box canyon until they do.

The Data Center and the Network matter - If the Data Center or the Network go down the Cloud goes with it.

Collect all your costs - Elasticity of the cloud often times comes at a premium. Be sure to calculate all of the costs of services and capacity you anticipate utilizing.

Research SLA's - One large provider has the ability to terminate services in the event their core business requires additional resources. Others offer 95% SLA as a maximum.

Technical Support - Chat, FAQ’s, Email, Blogs or Telephone. What works best for you?

Even More Pitfalls

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Growing regulatory, compliance & security requirement

Increasing power and cooling requirements & green initiatives

Increased outsourcing of IT infrastructure & technological developments

Growth in Internet traffic & network-centric application requirements

Industry Drivers

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ViaWest Clientele

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Austin

Dallas

Las VegasDenver

Salt Lake CityPortland

21 Data Centers in 6 Major Markets

CO - 140K TX - 120K UT - 120K NV - 13K OR - 37K Total = 420K

Usable Raised Floor (Sq Ft)

Super-Regional Coverage

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May 12 Grand Opening – Your invited

IT’S AN OPEN HOUSE.(If by “house” you mean a 34,500 square foot, SAS-70 type II-compliant data center.)

Please join us as we unveil our Newest state-of-the-art data center facility.

Thursday, May 12th

Voodoo Doughnut Tour 8am – 10amHouse Spirits Gin Tour 2pm – 6pm

3935 Northwest Aloclek PlaceHillsboro, OR 97124

RSVP to viawest.com/hillsboro

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Thank YouInnotech Oregon

For more information, contact us at: ViaWest Business Development(Toll Free) [email protected]