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How Non-Connected Mobile Subscribers Use their
Devices
Mobile Devices are no longer used as conventional
devices used for communication…
Mobile devices offer more utility than just mere calling…
…and data usage.
With the availability of mobile internet, mobile devices
offer a plethora of applications…
India has witnessed a phenomenal growth in Internet
usage – both broadband and mobile Internet..
But not all devices have access to the Internet. Though,
these devices are likely internet compatible.
To understand the implications of this, let us take
a look at the Indian telecom market…
A Snapshot of the Indian Telecom Market
Non-connected mobile subscribers use their devices in a
variety of ways for a multitude of reasons including…
To subscribe to VAS services – such as caller
tunes, caller ring-back tones, etc.
To tune in to radio stations
Basic computing, utilities such as
time, alarm, etc.
To listen to music
As well as to receive SMS alerts
Users set SMS notification preferences for a variety of
categories such as Astrology, sports, etc.
Users set SMS notification preferences for a variety of
categories such as Astrology, sports, etc.
SMS Notification Preferences – Across Categories
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