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3 of every 5 UK consumers use digital technology to make a purchase at least once a week
57%say they would be ready for p-commerce within 2 years, with 13% of them ready now.
57%are already using smart tech at home or plan to do so in the next year
35%
PROGRAMMATIC COMMERCE: “AUTOMATIC FOR THE PEOPLE”
YOUNGER SHOPPERS ARE PAVING THE WAY
Programmatic Commerce describes the phenomenon of connected devices making purchase decisions on behalf of consumers based on pre-programmed preferences.
With machines calling the shots, p-commerce is set to redefine retail from ground up, and Salmon set out to research what consumers think and how ready they are.
Two-thirds of 25-34 year-olds can see the benefits of automated purchasing.55% say they’d be willing to pay a fee for it
Only 7% of 55-64 year-olds are comfortable with the concept.77% would not pay a fee for it
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IF THIS IS HOW CONSUMERS FEEL, HOW DO BRANDS & RETAILERS RESPOND?
THEY SEE THE BENEFITS OF PROGRAMMATIC AS...
CONSUMERS READY FOR AUTOMATED PURCHASING SOONER THAN YOU THINK
CONCERNS WITH SECURITY AND PRIVACY TO BE OVERCOME
54%say their greatest anxiety would be unwanted items being ordered without them knowing
say they’re already uncomfortable with the personal data they share through digital devices
69%
TIME SAVING
(37%)
MONEY SAVINGS
(37%)(25%)
CONVENIENCE
66% 7%
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