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Considerations in Bot Strategy and DesignChatbot services for smart businesses
www.fastbot.io
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fastbot.io
Define the objectives for both publisher and user
Chatbot services for smart businesses
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PublisherDrive sales?Better customer service?Drive traffic?Innovate test & learn?Build CRM channel?Something else?
UsersEasier access to information?Help/support?Entertainment?Problem solving?Something else?
Define your domain
Chatbot services for smart businesses
www.fastbot.io
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Determine where to use Rails vs NLP
Chatbot services for smart businesses
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Map out your Conversation Tree, Keyword Responses and Data Sources
Chatbot services for smart businesses
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Creating conversation trees
Chatbot services for smart businesses
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Mind Mapping software is great for creating these maps of conversation
Chatbot services for smart businesses
www.fastbot.io
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List the keywords and phrases you will respond to, and how
Data specifications
Chatbot services for smart businesses
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Where’s the data coming from? In what format?What are the queries underlying each dynamic message?
Contact Strategy
Chatbot services for smart businesses
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When will you broadcast messages? And to whom?
What subscriptions are you offering?
What’s your 23.59 message?
Test and Iterate
Chatbot services for smart businesses
www.fastbot.io
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Make sure your project plan has a test rollout to a closed group before you go live - staff, superusers, friends, customer panel.
Objectives DomainRails and NLPConversation tree, Keywords and DataContact strategyTest / Iterate plan
Bot design checklist
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1. Don’t pretend to be human2. Keep it incredibly simple3. Respect the chat medium4. Optimise for the end user5. Use sparingly6. Provide an escape hatch7. Use structured input where possible8. Everyone sees the same thing
OBEY THE PRINCIPLES WITHOUT BEING BOUND BY THEM
Source : intercom.io
Addendum: Principles of Bot Design
Chatbot services for smart businesses
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Need some help?
http://bit.ly/botconcept
Chatbot services for smart businesses
www.fastbot.io
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