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1. SUMMARY
Integrated social media campaign is built on the
fact that the target group are young people from
the creative class, which is characterized by
individuality and sense for strong ideas. The
connection of the services of Isifa & Shutterstock
offers this target group the huge source of
creative content. On this key insight, we decided
to build our solution: Isifa is your personal
creative! For the target group, we chose four
basic archetypes as a personal creatives, who
consult with you online the solutions and
services. Thanks to this creative and individually
differentiated campaign, we create interesting
content just for social communication. It is not
just a service or product, it is one of you, your
new creative in the team!
SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY (Max 150 words)
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2. WRITTEN SUBMISSION OF THE CAMPAIGN
On this key insight we based our
solution: Isifa is your personal and
irreplaceable creative officer!
Everyone imagine him/her
otherwise: for some it is the tattooed
guy with a beard, or maybe a cute
pin-up girl with pink lipstick. And in
the creative industry we know all
these types of people. For the target
group we chose four basic
archetypes as a personal creative
who apart from the real ones always
consult best your choice of a
creative solution to Shutterstock.
WHAT IS YOUR SOLUTION? (Max 150 words)
Thanks to this creative campaign,
which is also very individually
differentiated, we gain interesting
content just for social media
communication. Selected creative
style is also very close to the daily
routine of creatives and its fun and
educational. Isifa system and
database Shutterstock become the
guru in the creative industry and
services without which it can not
function any creative agency or
client. It is not just a service, it is one
of you, your new creative in the
team!
HOW DOES IT WORK? (Max 150 words)
Most target audience of Isifa &
Shutterstock are young people from
Creative Class: people working in
advertising and media business,
designers, marketing experts or
people from the film and music
industry. This whole group is
characterized by creativity,
individualism, they use brands as
statements of their lives and love
strong ideas. What may Isifa &
Shutterstock services offer these
people is a huge source of
inspiration, creative solutions, ideas
and content for their work.
CREATIVE INSIGHT (Max 150 words)
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3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
SOCIAL PLATFORM 1 (PICTURE)
SOCIAL PLATFORM 3 (PICTURE)
SOCIAL PLATFORM 2 (PICTURE)
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4. THE USE OF 3 SOCIAL MEDIA PLATFORMS
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5. THE USE OF 3 SOCIAL MEDIA PLATFORMS
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6. THE USE OF 3 SOCIAL MEDIA PLATFORMS
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