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1. SUMMARY
YL2015_cyber_team number 6 1
Provoking influencers
Ge8ng a:en;on
User photos
Pla@orm for mashing up photos in meme style
Engagement Key message
Engaging target group Long-‐tem value
How to
FAQ
Download
CONTACT ISIFA
Dialogue Target audience: CreaCve people Crea;vity is like play. Crea;ves love dicking around.
Everybody knows about Shu:erstock. Lot of people are using it.
Nobody knows they can work with local partner.
We are gonna use their sense of humour in our advantage.
2. WRITTEN SUBMISSION OF THE CAMPAIGN
We invite crea;ves to par;cipate in crea;ng funny content that will be spread over the social media.
In order to get themselves their 15 minutes of fame they will be asked to post a photo on Instagram with a specific hashtag.
We will have our Photoshop Wizard prepared to pick two seemingly incompa;ble photos and mash them up together with use of Shu:erstock media and tools.
The result will be unexpected, crazy and irresis;bly funny.
WHAT IS YOUR SOLUTION? (Max 150 words)
In the beginning there will be no user photos, so we will just mash up photos of influencers and daily events to generate interest.
A]er we get enough a:en;on, we will start mashing user generated photos. The crea;ve process of our Photoshop Wizard will be live streamed on our microsite via YouTube. The results will be gathered in microsite gallery looking similar to 9gag and promoted on Facebook.
We will re-‐cut the live streams to create educa;onal how-‐to videos. There will also be sec;on filled with helpful content, such as FAQ.
Th i s sec;on w i l l a l so conta in informa;on about correct use of Shu:erstock licenses, tools and media and ISIFA, Shu:erstock partnership as well.
HOW DOES IT WORK? (Max 150 words)
Crea;ve people know that Shu:erstock is available in the Czech Republic. What they don`t know is it has a local partner who can give them benefits. They can`t even name them.
Our target group are crea;ve people. They know that crea;vity is like play. Their thinking is funny and original. Most of the ;me they are dicking around crea;ng silly ideas. They love to laugh.
We are going to a:ack their sense of humour to raise awareness about the Shu:erstock, Isifa partnership.
CREATIVE INSIGHT (Max 150 words)
YL2015_cyber_team number 6 2
3. THE USE OF 3 SOCIAL MEDIA PLATFORMS
#1: INSTAGRAM #3: MICROSITE + YOUTUBE #2: FACEBOOK
YL2015_cyber_team number 6 3
How to: -‐ Mashup Cat and Fire! -‐ Retouch photo -‐ Create that amazing
explosions!
FAQ -‐ How do I become PS
wizard -‐ How to use licenses
correctly -‐ Change invoicing to CZK -‐ Ask communi
4. THE USE OF INSTAGRAM
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5. THE USE OF FACEBOOK
YL2015_cyber_team number 6 5
Other than relying on organic reach only, we will use FB Ads targe;ng to ensure posts will find the right audience.
6. THE USE OF MICROSITE + YOUTUBE
YL2015_cyber_team number 6 6
1. Gallery, videos, FUN! 2. Building long term rela;onship via helpful
content
How to: -‐ Mashup Cat and Fire! -‐ Retouch photo -‐ Create that amazing explosions!
FAQ -‐ How do I become PS wizard -‐ How to use licenses correctly -‐ Change invoicing to CZK -‐ Ask community
Download: -‐ Resources from our projects FREE -‐ Brushes -‐ Fonts
HAVE QUESTION? CONTACT ISIFA
Provoking influencers
YL2015_cyber_team number 6 7
7. SUMMARY PICTURE
Ge8ng a:en;on
User generated photos
Pla@orm for mashing up photos in meme style
Engagement Key message
Engaging target group Long-‐tem value
Dialogue
How to
FAQ
Download
CONTACT ISIFA
