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eMarketing Seminar Portlaoise July 2012
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customer websites focussed
Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 [email protected]
NOT active
passive
the children the children will someone please think about the children!
the customer the customer will someone please think about the customer!
the user the user will someone please think about the user!
the reader the reader will someone please think about the reader!
NOT interactive
presentational
NOT process
project
NOT journeys
family trees
how we view our websites
how our customers view our websites
how our customers view our websites
NOT words
images
NOT rule
exception
NOT transparency
fudge
NOT clarity
persuasion
NOT service
promises
Welcome to
CEOs Welcome Message Thank you for visiting Google. We hope that you enjoy visiting our website. We have a range of exciting products and services for you to enjoy, including search, image search, blogging tools and email. Please don’t hesitate to get in touch for more information.
We are VERY VERY rich gentlemen indeed!
Seriously! We own you. Get used to it.
$20bn each That’s right $20,000,000,000 Did you count those zeroes? All ten of them … beautiful
NOT giving attention
getting attention
© G
erry McG
overn
© G
erry McG
overn
Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 [email protected]
