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Mobext surveyed 89 top-level marketing professionals to get their views on mobile marketing. Here you'll discover: - Perceived benefits of mobile - Perceived challenges in mobile marketing - Top investments in mobile / planned investments
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Figure 1. What is mobile marketing? (multiple responses allowed)
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Figure 2. Percentage of Philippine marketers investing in mobile
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Figure 3. Which of the following do you think are the key benefits of mobile marketing?
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Figure 4. Adoption of mobile in loyalty programs
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Figure 5. Insight on consumer mobile behavior
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Figure 6. How satisfied are you with your mobile investments
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Figure 7. Do you currently use a third party organization to help with your mobile strategy?
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Figure 8. Role of mobile in marketing mix
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Figure 9. Which mobile method have you used in the past?
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Figure 10. Which mobile method do you plan to invest in? (Current investors in mobile)
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Figure 11. Mobile's importance vis-a-vis other marketing channels (for current investors in mobile)
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Figure 11. What is the biggest barrier to increase mobile spend?
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Figure 12. What is the biggest barrier hindering your investment in mobile (For non-investors)
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Figure 14. Which mobile methods do you plan to invest in (for current non-advertisers)
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Figure 15. Perceived change in the role of advertising
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1 Liau Yun Qing, “Philippines fastest growing smartphone market in SEA.” http://www.zdnet.com/ph/philippines -
fastest-growing-smartphone-market-in-sea-7000004335/ 2 Nielsen Southeast Asia Digital Consumer Report, 2011. http://www.nielsen.com/us/en/reports/2011/south-east-
asian-digital-consumer-habits.html 3 InMobi and DecisionFuel, 2012.
