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Showtime Advertising Red Bank, New Jersey Be a Part of the Basie! Count Basie Theatre Foundation Mission Statement The primary mission of the Count Basie Theatre is to serve the people of the State of New Jersey by providing a broad spectrum of quality entertainment and education programs that reflect and celebrate the diversity of the region; foster understanding and appreciation for the ennobling power of the performing arts; and create opportunity for cultural enrichment for people at all economic levels. It also is our mission to develop and maintain a world-class venue that enhances the enjoyment of these entertainment and education programs; contributes to the cultural and economic vitality of the community and the region; and honors the memory of Count Basie.

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Page 1: Showtime Advertisers

Showtime Advertising

Red Bank, New Jersey

Be a Part of the Basie!

Count Basie Theatre Foundation

Mission StatementThe primary mission of the Count Basie Theatre is to serve the people of the State of New Jersey by providing a broad spectrum of quality entertainment and education programs that reflect and celebrate the diversity of the region; foster

understanding and appreciation for the ennobling power of the performing arts; and create opportunity for cultural enrichment for people at all economic levels. It also is our mission to develop and maintain a world-class venue that enhances the

enjoyment of these entertainment and education programs; contributes to the cultural and economic vitality of the community and the region; and honors the memory of Count Basie.

Page 2: Showtime Advertisers

Added Value

Strong Customer Loyalty

*All tickets are subject to a $2 restoration fee.

• PROMINENT WEBSITE PRESENCE - 50,000 hits per month

Website listing, virtual Showtime with interactive pages on www.countbasietheatre.org on the Showtime Publication page listed under both Visit and About.

• INTERACTIVE EMAIL PRESENCE - distribution to 65,000 patrons

Featured in monthly email. Premium Advertisers in two emails annually, others once per year.

• PATRON LEVEL MEMBERSHIP - for Premium Page Advertisers

Admission to The Carlton Lounge for yourself and up to three guests for shows throughout the membership year. Listing on the major supporter plaque in the lobby. Advance ticket purchase opportunities four days before the public for all upcoming shows. Recognition in Showtime and our Annual Report. Invitation to select Special Events. Reduced ticket service fees when purchasing tickets by phone*.

• BOX OFFICE REFERRAL

Box Office Staff will recommend your business to patrons.

Page 3: Showtime Advertisers

Audience

Annual attendance is up to 200,000 at 200 shows, and the Count Basie Theatre’s demographics are truly impressive:

• The Count Basie Theatre provided $13 million in economic impact in Monmouth County in 2012.

• Ticket sales in 13 of New Jersey’s 21 counties. Central New Jersey is our primary market area including several of the most affluent counties in the country - Monmouth, Middlesex, Ocean, Mercer, Union, Essex, Bergen, Hudson, Morris, Passaic, Hunterdon, Somerset and Burlington.

• 55% of all ticket buyers live in Monmouth County. The remaining 45% is drawn from throughout the region, including New York City and Pennsylvania.

• 47% of tickets buyers earn more than $100,000, and 13% earn more than $200,000.

• 26% of ticket buyers are ages 36-43; 44% are 44-55; a solid 70% of ticket buyers are in the highly targeted and hard to reach market of 36-55.

• Ranked #40 on the list of Best Attended Live Venues in the world by Pollstar magazine.

• Named Best Live Music by Monmouth Health & Life Reader’s Poll.

• Best Live Music Venue in 2012 by New Jersey Monthly readers.

• Monmouth County Planning Board Award commending Renovation and Restoration.

• Red Bank RiverCenter’s Visual Improvement Award 2011.

• The Basie is a 501(c)(3) nonprofit organization.

2012 TicketPurchasersby County

Sussex

Warren

Passaic1%

Morris2%

Hunterdon1%

Bergen1%

Essex2% Hudson

1%Union2%

Somerset2%

Mercer2%

Middlesex8%

Monmouth55%

Ocean16%Burlington

1%

Atlantic

CamdenGloucester

Salem

Cumberland

Cape May

Pennsylvania2%

New York5%

Page 4: Showtime Advertisers

Showtime SpecificationsPUBLICATION SIZE: 5.5”w x 8.5”h

AD SIZES

PREMIUM SPOTS/FULL PAGEHALF PAGE HORIZONTALQUARTER PAGE HORIZONTAL

Bleed requirement: Bleed materials must provide a margin of .25” from trim & gutter.Bleed must extend .125” beyond trim.

FILE PREPARATION AND FORMAT

File format: PDF 300dpi or higher, TIFF or EPS with fonts outlined.Color Ads: Convert to CMYK.

Ads in other formats are subject to additional preparation charges.

SUBMISSION

Circulation DateApril - JuneJuly - SeptemberOctober - DecemberJanuary - March

SALES/CONTRACTS:

AD MATERIALS:

Count Basie Theatre Foundation, 99 Monmouth Street, Red Bank, NJ 07701

Central Jersey’s hub for culture and community

BLEED5.625” x 8.75”5.625” x 4.375”

Material/Ad Reservation Deadline2/21/135/22/138/21/1311/21/13

Shannon Eadon

Nik Roschko

[email protected]

[email protected]

732-224-8778 x 128

732-224-8778 x 120

NON-BLEED4.625” x 7.75”4.625” x 3.75”4.625” x 1.875”

Page 5: Showtime Advertisers

Showtime Specifications

Compare the Price

Premium Advertising - includes Patron Membership Level

Ad PlacementBack CoverFront Inside CoverBack Inside CoverFront Opposite Inside CoverBack Opposite Inside CoverCalendar PageSpotlight Page

Ad SizeFull PageFull PageFull PageFull PageFull PageFull Page

Half PageHalf PageHalf PageHalf PageHalf PageHalf Page

Publication

Star LedgerAsbury Park PressTwo River Times

Note: These rates are for one-time-run ads.

Circulation

935,600133,24120,000 Weekly

TypeColorColorColorColorColorColorColor

TypeColorColorB&WB&WColorColor

ColorColorB&WB&WColorColor

CoverageFull YearFull YearFull YearFull YearFull YearFull YearFull Year

CoverageFull YearFull YearFull YearFull YearHalf YearHalf Year

Full YearFull YearFull YearFull YearHalf YearHalf Year

Opportunity to Change4x4x4x4x4x4x4x

Opportunity to Change4xn/a4xn/a2xn/a

4xn/a4xn/a2xn/a

PriceSOLDSOLDSOLDSOLDSOLDSOLD$4,500

$4,000$3,750$3,500$3,250$2,500$2,250

$2,750$2,500$2,250$2,000$1,750$1,500

Black & WhiteBlack & White Black & White

Ad Size

5.6” x 8.7”5.6” x 8.7”5.6” x 8.7”

Cost

$20,000+$3,400$560

comparable to Full Page in Showtime

Page 6: Showtime Advertisers

Showtime Agreement_________________________________________________________________________________________________________________________Company Name Contact Name

_________________________________________________________________________________________________________________________Address City, State, Zip

_________________________________________________________________________________________________________________________Phone Fax Email

_________________________________________________________________________________________________________________________Company Website (to be used in supplemental promotion through the Count Basie Theatre’s website, countbasietheatre.org)

Ad Placement Price o Back Cover SOLD o Front Inside Cover SOLD o Back Inside Cover SOLD o Front Opposite Inside Cover SOLD o Back Opposite Inside Cover SOLD o Calendar Page SOLD o Spotlight Page $4,500 Color, Full Year, Opportunity to Change 4x

Ad Size Type Run Change Price

o Full Page Color Full Yr 4x $4,000

o Full Page Color Full Yr na $3,750

o Full Page BW Full Yr 4x $3,500

o Full Page BW Full Yr na $3,250

o Full Page Color Half Yr 2x $2,500

o Full Page Color Half Yr na $2,250

o Half Page Color Full Yr 4x $2,750

o Half Page Color Full Yr na $2,500

o Half Page BW Full Yr 4x $2,250

o Half Page BW Full Yr na $2,000

o Half Page Color Half Yr 2x $1,750

o Half Page Color Half Yr na $1,500

o Quarter Page BW Full Yr na $1,500

SALES/CONTRACTS: Shannon Eadon [email protected] 732-224-8778 x 128

AD MATERIALS: Nik Roschko [email protected] 732-224-8778 x 120

Count Basie Theatre Foundation, 99 Monmouth Street, Red Bank, NJ 07701 Fax 732-224-0787

Completion and submission of this form with payment constitutes an agreement to place an advertisement in the Count Basie Theatre’s Showtime. Payment in full is required on submission to guarantee placement. The theatre reserves the right to decline a submission, and is not responsible for omissions or information errors in advertiser’s submission. The Count Basie Theatre, Inc. is a

payment. However, advertising may be deductible as a business expense and advertisers are advised to consult their accountant or tax professional.

Circulation Date Material/Ad Deadline

October - December 8/21/13

April - June 2/20/13

January - March 11/21/13

July - September 5/22/13

Payment Amount due: ___________________

o Check in full, payable to Count Basie Theatre, Inc.o Charge in fullo Charge quarterlyCircle One: Amex Discover MasterCard Visa

______________________________________________Card Number

_________________________________________________________Expiration Date/Security Number

_________________________________________________________Name on Card

_________________________________________________________Address

_________________________________________________________Signature