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Social Media &
Visual Artists:Promoting events locally &
selling art globally
‘For artists, I think [social media is]
crucial, because people connect with
your work but also want to connect
with you as a person…they are going
on a journey with you.”
- Andre Woolery
Events
Awareness & Presence
Event marketing has a few objectives, yes you want to get butts in seats but an event is a great “story” and an opportunity to boost your awareness and fan base in addition to filling your seats and selling your creations.
Goals
- Raise general awareness
- Grow your fan base
- Raise awareness for your event
- Get people to show up!
Events = Awareness
Claim Digital Real Estate
Add all details to a dedicated page or post on
your website
Use a tool like Eventbrite to manage attendance,
collect contact information, collect ticket fees
List on as many community event calendars as
you can – almost all are free! (Include a link to
your website and all social media pages)
Spend Time on Free Listings
Facebook Events
Create the event on your business page, pin it to the top
Make it public
Set it to show the guest list
Invite people from your personal account, invite those people to invite people!
Tag any partners (venue, other artists, sponsors, speakers, etc) when you mention them, encourage THEM to share and promote
Share it on your personal page weekly
Make it About Them
Facebook Invites Are
Critical
After Facebook
Share on Twitter, LinkedIn…
Promote it (if you have a budget)
Email it to your contacts or mailing list, encourage them to share the event in their networks
Keep the event active, post something to the event wall – ideally an image – 1-2 times a week leading up to the event
Post on the event page a reminder to Like your page, subscribe to your email list, etc.
Give It A Boost
Invent An Event
If you need something to work towards and to help
build buzz, invent an event!
Create a contest and promote it like an event as
well as a contest (giveaway art, a workshop, a lunch with you…)
Fundraiser – adopt a charity and pick a % to
contribute for an auction or event
Open house, demo day, meet the artist, workshop…
Paraphrasing Alyson Stanfield:
Social media is great, but it’s a waste of
time if you have no art to market. Don’t
use social media during your peak
productivity time, studio first, then
business, then social time.
Sales
Sales Page
Make sure your sales process is clear, dedicate a
page on your website clearly named Sales or Buy
Art
- Be clear how to order completed art work, commissions, classes and define any other
services or products you offer
- Clearly define what type of payment you accept
- Have a clear call to action “Submit form to contact..” “Email now to order…”
Make it Simple to Buy
Create a number of theme boards
Invite others to pin to them too (this is key to
quick growth!)
Follow lots, sync with your Facebook & Twitter
followers
Take multiple photos of your art, list them with
slightly different descriptions on different boards
Pinterest Shared Boards
Album Storefronts
Facebook & Pinterest
Add all photos of items for sale to one photo
album
Include the price, and how to order
Update and mark as SOLD in the description (not
comments) when sold, with information on how
to commission a similar piece
For Pinterest include contact info since people cannot private message you
Link It Up
Words and Visuals Matter
Mark as SOLD
Cross Network Promotion
The power in Facebook is in the people, the power in Pinterest is in the search.
Share EVERYTHING from both to Twitter – you can automate the posting but be ready to chat if chatted to.
Look at social media as the top of your sales funnel, the more people you can get into your network the better the chance of converting them into a sale. Events are the next step in the sales funnel.
Worth Noting
Behance | Instagram | Tumblr
Treat your artistic enterprise as a
business in order to protect your future
success as an artist.
- BJ Foreman
Thank you
Shawna Tregunna ReSoMe | ReSoMe.com | @ShawnaActally | @ReSoMe
[email protected] | 613.899.8485
