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Wearable tech + social mediaPresented by:

Caitlin JeansonneSocial Strategist, MMI

Agency@qcait | @mmiagency

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Caitlin Jeansonne

@qcait |

#pubcon

#pubcon

9 key ways wearable tech affects social

media

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#1. Wearables have the

potential to cut through

consumers’ natural ad block

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#2. The rise of new social communities around connected

objects

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#3. Increased speed of

engagement

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#4. More data means more

targeting options, but screen size is

limited

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#5. Content becomes

(even more)

concise

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#6. Storytelling remains key

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On the Apple Watch Twitter App

✕Users can’t: Click a link

✓Users can: Retweet, reply, favorite, follow

#7. Call to action changes

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#8. Privacy becomes more nuanced

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#9. Useful content wins

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Takeaways• Know your audience• Tell your brand story in a meaningful and concise way• Look for opportunities for micro-content• Beyond your logo – define brand assets, including

commonly used images and taglines• Seek to provide value• Monitor social conversations about your brand/industry• Stay on top of wearable technology developments

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