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media.org
Visual Storytelling Best PracticesCommunications Network, October 2, 2013
www.resource-
media.org
If you feel so moved… please tweet away!
• #comnetwork13• #vizcom • Tweet at @LizBanse or @Rmedia with comments or
questions
@RMedia
www.resource-
media.org
The fun in store for you today
• Science and best practices• Visual storytelling case studies• Photography tips and techniques• Data-driven communications• The doctor is in
@RMedia
The visual revolution
Wanted: professional photographers Wanted: strategic communicators
-Artist: Liu Bolin
-Artist: Liu Bolin
www.resource-
media.org
www.resource-
media.org
Wanted: professional photographers Wanted: strategic communicators
-Artist: Liu Bolin
Green infrastructure
Did this green roof work?
www.resource-
media.org
Decisions are made in the brain’s emotional region
Speak to the amygdala!
www.resource-
media.org
Make them feel,
not think
www.resource-
media.org
www.resource-
media.org
Mirror neurons: You feel pain, I feel pain
Emotions open pocketbooks
Which mirror neurons are at work here?
What makes a good viral story?
www.resource-
media.org
Show me the problem
1,331
Seeing is believing!Find us at visualstorylab.org and www.resource-media.org
For questions or comments please email [email protected] [email protected]