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T H R I V E S O C I E T Y
V I D E O
Session 1: Lecture `1
3
TRAFFIC: Facebook Videos, YouTube
FREE EXPERIEINCE: Video Series, Video Blogs
SELL/ GET CLIENTS:
Video Sales Letter
THE BIG PICTURE
Session 1: Lecture 1
Main Idea: 3 Core Video
Marketing Principles
Session 1: Lecture 2
Main Idea: Begin with the
End in Mind
5
1. HOW MANY?
Identify two (no more than 3)
of your big life goals
2. HOW?
For each big goal
identify target
sub goals
3. WHO OR WHAT?
Who or what people, words
phrases, pictures, movies,
music, emotions inspire you.
5. WHEN?
Immediately anchor this
experience by writing
down one promise to do
for yourself
6. WHERE?
Draw, Print and post your
vision where you can see
it every day
HABIT #1: Begin with the End In Mind
4. WHY?
Identity as many benefits as
you can think of that learning
a new skill (or refining an old)
could bring into your life or
those you care about
YOUR GENERAL GOALS
Session 1: Lecture 2
YOUR MONEY MAKING BUSINESS
Session 1: Lecture 3
MAIN IDEA: Identify Your Niche Market
NICHE: Online Educational Courses
YOUR MONEY MAKING BUSINESS
Session 1: Lecture 3
7
2. Content Create consistent, quality video content. This is how you build an audience, connect with
them and grow your brand
7. Lead Generation Plan Create a plan and measure what’s
working…from day one.
5. Email Marketing Email your list consistently… out of site you are out of mind.
6. Landing Pages Create landing pages for any lead magnets (or sales pages),
webinar pages etc. Drive traffic to these pages on your site with internal linking widgets, through emails and on social media.
1. Hosting Choose a WordPress.org theme and hosting site
4. Lead Magnet Create a quality lead magnet to collect leads that
solves a problem and provides value
8. Sell Something Sell something to your audience (of value) ASAP.
If not your product promote an affiliate offer (tool, service etc.) that you use and recommend.
10. Social Media Promote your own products & Services
3. SEO Post videos and optimize with targeted SEO
to get traffic to site.
Install Google analytics.
Niche Setup Marketing Map for My Thrive Marketing Society Videos
PLATFORM
9. Shopping Cart Provide a checkout for your customers. You do
NOT need a full store solution (e.g. Woo Commerce), start with easiest method for you
and your audience (e.g. Gumroad or Seltz). Make sure you can connect your email list to
your chosen solution.
Model Adapted from Kim Doyle,
“The WordPress Chic”
SETTING A FINANCIAL GOAL YOU CAN ACHIEVE
Session 1: Lecture 4
Session 1:
Lecture `4
9
SETTING A FINANCIAL GOAL YOU CAN ACHIEVE
Session 1: Lecture 4
FINANCIAL SUCCESS FORMULA
Formula adapted from : Teachable
REVENUE
GOAL
Total # of
subscribers Conversion
Rate Price for
your course
Size of Email List
.02 is the standard percent of people who will buy (convert) from each sales email
Formula adapted from Teachable: “Create
Content for Your Online Course”
