MODULE 5: Session 1

[Lesson 17]

GIVING A FREE EXPERIENCE INTRO

• Something to sell

• Free Experience

• Traffic

Begin with the

end in mind

ORDER IN WHICH YOU SHOULD HAVE IT READY

MODULE 5: Session 1

WHY GIVE A FREE EXPERIENCE

1. Gain your

audiences’ trust

2. Gain a foretaste of

what your product or

service can do

3. Build relationship

with our audience

4. Warm up

your audience

before selling

MODULE 5: Session 1

FREE EXPERIENCE METHODS

MODULE 5: Session 1

1. eBook

2. Webinar

3. Free Trial 4. Free

Consultation

5. Blogs, vLogs, Podcasts

6. Video Series

7. Email Sequence

MODULE 5: Session 2

[Lesson 18]

E-BOOK CREATION FOR A FREE EXPERIENCE

WHY GIVE A FREE EXPERIENCE

MODULE 5: Session 2

PRO

Easy to Create CON

Not Very Engaging

E-BOOK EXAMPLE

MODULE 5: Session 2

ESSENTIAL ELEMENTS OF AN EFFECTIVE E-BOOK DESIGN

1. Interesting descriptive title

2. Visual cover

3. Skill / topic / persona Tag

4. Author Page

5. Table of contents 6. Chapter Title Pages

7. Social sharing buttons

8. Visual elements

9. Product Service Call-Outs

10. Printer / Mobile Friendly

11. Final call to action

MODULE 5: Session 2

MODULE 5: Session 3

[Lesson 19]

DOING A WEBINAR

AS A FREE EXPERIENCE

WEBINAR: WHY GIVE A FREE EXPERIENCE

MODULE 5: Session 3

PROS

• Very engaging

• You can interact and

answer questions live

• All you need is a

presentation / demo

• You can offer your

product / service by

the end

CONS

• Somewhat hard to

do well

• Prone to technical

glitches

• Time-zone issues

WEBINAR TOOLS

MODULE 5: Session 3

Go To Webinar

LIVE

MODULE 5: Session 3

PPT PRESENTATION EXAMPLE ON HOW TO CONDUCT A LIVE WEBINAR

1. Title for Live Presentation

2. You are in the right place if…

3. Here is what you will learn today…

4. This is not for you if…

5. Two awesome rewards if you watch until the end

6. Who am I

7. Results

8. You don’t’ have to be a marketing or video wizard

to get these results

9. A couple of things to keep in mind

10. Content beginning with – there are 3 kinds of

marketing videos

11. Examples

12. People want to see the real you

13. What then is the best tool to produce these

marketing videos?

14. I highly recommend Camtasia

NOTES ON HOW TO CONDUCT A LIVE WEBINAR

15. Problem – there is no complete marketing training

video inside Camtasia

16. Solution – That’s why I created Camtasia

17. Here are the things you will learn inside –

introduce training modules

18. Bonuses

19. So how much is this? Discussion of pricing

20. Offer payment options

21. 30 Day Money Back Guarantee

22. Testimonials

23. Overview of everything

24. Fast acting bonus; i..e. elegant video backgrounds

25. Recap: overview of everything:

i.e. Modules, Payment Options, Bonuses

26. Question & Answer

27. Prepare Webinar Registration Page: Demio has this

function or use Video Thrive Themes

28. Demio is recommended webinar platform – see review

MODULE 5: Session 3

MODULE 5: Session 4

[Lesson 20]

DOING A VIDEO SERIES

AS A FREE EXPERIENCE

WEBINAR: WHY GIVE A FREE EXPERIENCE

MODULE 5: Session 4

PROS

• Very engaging

• Drives anticipation

• Gives a longer

free experience

• You can prepare it

well

CONS

• More work to do

WEBINAR: OPEN WAY & SIGN-UP WAY

THE OPEN WAY

MODULE 5: Session 4

NEEDS SIGN-UP

PRACTICUM: 3 VIDEOS FREE EXPERIENCE FOR VIDTASIA LAUNCH

MODULE 5: Session 4

MODULE 5: Session 5

[Lesson 21]

EMAIL MARKETING

E-Book

Video

Series

Webinar

HOW IT WORKS

MODULE 5: Session 5

Messages

Videos Ready

Webinar About To Start

EMAIL MARKETING SOLUTIONS

MODULE 5: Session 5

PRACTICUM: EMAIL MARKETING DESIGN WITH GETRESPONSE

MODULE 5: Session 5

MODULE 5: Session 6

[Lesson 22]

B L O G , V L O G & P O D C A S T

V L G

WHAT ARE THESE 3 TOOLS USED FOR?

MODULE 5: Session 6

Building long-term relationships

Not specifically for selling but ‘Call to Action’ is OK

Ideal for list building

V L G

DO THINGS REGULARLY & CONSISTENTLY

MODULE 5: Session 6

Consistency is key

Regularly does not

necessarily mean weekly

but at least monthly

BLOGGING

MODULE 5: Session 6

1. Create a blog section in company website or a dedicated blog website;

e.g. Use WP Focus Blog

7. Add images and/or videos

6. Add subtitles

2. Write quality and long posts e.g. Google likes 2,000 words

3. Personalize your posts

4. Formatting: Add more white space

5. Use larger fonts to facilitate quick reading or skimming

PODCASTING

MODULE 5: Session 6

Your Site

Soundcloud

iTunes

VLOGGING

MODULE 5: Session 6

YoutTube

Your Site: Embed videos from YouTube, Vimeo or Wistia

Facebook

iTunes

V L G

John D. Hipsley

IKON GROUP CONSULTING

jhipsley@igc.org