MODULE 4: Session 1

[Lesson 12]

VIDEO SALES LETTER &

VIDEO SALES PAGE CREATION

A business to focus on

Your target audience

(Demographics,

struggles, pains)) A product or

service to offer

MODULE 4: Session 1

Traffic

Free Experience Something to Sell

MODULE 4: Session 1

• Something to sell

• Free Experience

• Traffic

Begin with the

end in mind

MODULE 4: Session 1

Script Writing

Video

Recording Editing

Tools

Elements MODULE 4: Session 1

MODULE 4: Session 2

[Lesson 13]

1.. Grab attention

2.Identify the audience problem

3. Provide solution

4. Mention product/service features/benefits 5. Show

social proof

6. Overcome objections

7. Add call-to-action

8. Add scarcity and warnings

9. Wrap it up

M4: S2

• Ask a question or state your headline

• Introduce yourself and establish you’re a authority

MODULE 4: Session 2

• Connect with your audience

• Relate with their problems

• Tell your own story MODULE 4: Session 2

• Introduce your product or service

• Tell how your product or service can solve

their problems

MODULE 4: Session 2

• Features: 1,2, 3

• Benefits: 1,2, 3

MODULE 4: Session 2

• Your previous clients’ testimonials

• Stats from credible sources

• Your own results

MODULE 4: Session 2

• Identify any objections

• Give solutions to any objections

• Add bonuses MODULE 4: Session 2

• Communicate the value of your

product or service

• Give a guarantee

MODULE 4: Session 2

• Limited time, spot, quantity

• Result of not taking action

MODULE 4: Session 2

• Recap of important benefits

• Their problem and how they are

solved by your product or service

• Final call to action MODULE 4: Session 2

MODULE 4: Session 3

[Lesson 14]

ANIMATED

TALKING HEAD SCREEN CAPTURE

MODULE 4: Session 3

ANIMATED PROS

• Very engaging

• You don’t have to be on camera

CONS

• Very hard to do

• Takes a longer time to create

• No personal connection

PROS

• Very engaging

• You don’t have to be on camera

• Easy to create

CONS

• Does not look very professional

PROS

• Displays the real you

• Converts really well

• You can connect with your

audience well

• Easy to edit

CONS

• You have to be on camera

• You need some equipment

TALKING

HEAD SCREEN

CAPTURE

MODULE 4: Session 3

ANIMATED

TALKING HEAD SCREEN CAPTURE

MODULE 4: Session 3

MODULE 4: Session 4

[Lesson 15]

Practical Illustration of Video Editing

MODULE 4: Session 4

MODULE 4: Session 5

[Lesson 16]

1.

Logo

2..

Headline & Sub headline

3.

Auto played VSL and bullet points

4..

Buy Now’ button

5.

‘Why’ they need

your product

6. Who are you

7.

Introduce your product

8.

Features

9.

Testimonials

10.

Guarantee

Elements of a Sales Page

11.

FAQ’s

12. Footer

MODULE 4: Session 5

Page Builder Tools

5. Envato

Theme Forest WordPress Theme pages

1. Thrive Themes

2. Igloo

3. Instapage 4. Get Response (with Autoresponder)

MODULE 4: Session 5

Payment Systems

MODULE 4: Session 5

Payment Systems

1. PayPal

2. Stripe

3. Paykickstart

4. Samcart

5. JV Zoo

6. Click Bank

MODULE 4: Session 5

John D. Hipsley

IKON GROUP CONSULTING

jhipsley@igc.org