Um credentials digital v00 07-07-2014

UM Cairo Credentials

We are majority owned by IPG

80 operating units globally

4000 clients globally

41,800 employees globally

Revenue of US$ 7+ Billion in 2011.

20 business units

6,440 marketing professionals

US$ 34.2 Global Billings

300+ employees

14 offices

13 countries

We are part of the MCN network

in the MENA region

54 agency offices in MENA

1350+ employees in MENA

14 markets

16 cities

We are part of MCN and majority owned by the

global communications giant - Inter Public Group

UAE (2)

KSA

Qatar

Bahrain

Oman

Kuwait

Syria

Lebanon

Jordan

Egypt

Algeria

Tunisia

Morocco

Cyprus*

Iraq*

Yemen*

Iran*

GCC Levant North Africa Others

* Coverage through Markets partners

300+ employees

14 offices

13 countries

UM’s Footprint - Most extensive network in the MENA

access to on ground support across the region

AlgeriaMorocco

Tunisia

Egypt

KSA

Syria

Jordan

Lebanon

Qatar

Bahrain

Kuwait

Oman

Dubai

(UAE)

Abu Dhabi

(UAE)

UM Egypt clients 420M+ EGP real media billings –

leading the media of more than 30 brands

http://images.google.com/imgres?imgurl=http://www.bazaarvoice.com/blog/wp-content/uploads/SamsungLogo.jpg&imgrefurl=http://www.bazaarvoice.com/blog/2009/11/02/announcing-brandanswers-new-channel-marketing-tool-enables-brands-to-answer-questions-inside-retail-sites/&usg=__4R7ZE5C9NlG0_rOypheW8A13Lvc=&h=354&w=1063&sz=148&hl=en&start=1&itbs=1&tbnid=9NTYRx-3TE1-aM:&tbnh=50&tbnw=150&prev=/images?q=samsung+logo&hl=en&gbv=2&tbs=isch:1

http://images.google.com/imgres?imgurl=http://www.bazaarvoice.com/blog/wp-content/uploads/SamsungLogo.jpg&imgrefurl=http://www.bazaarvoice.com/blog/2009/11/02/announcing-brandanswers-new-channel-marketing-tool-enables-brands-to-answer-questions-inside-retail-sites/&usg=__4R7ZE5C9NlG0_rOypheW8A13Lvc=&h=354&w=1063&sz=148&hl=en&start=1&itbs=1&tbnid=9NTYRx-3TE1-aM:&tbnh=50&tbnw=150&prev=/images?q=samsung+logo&hl=en&gbv=2&tbs=isch:1

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http://images.google.com/url?sa=i&rct=j&q=molfix+logo&source=images&cd=&cad=rja&docid=lQkU1bihKAcQeM&tbnid=DCu1OXkSX9ae1M:&ved=0CAUQjRw&url=http://www.basinbulteni.com/kurum/molfix/gorseller&ei=6ttOUY7hO-XS0QXe_YDQBw&bvm=bv.44158598,d.d2k&psig=AFQjCNGcPUC-vK8eve0LvRvY-R967wRhJw&ust=1364208941356543

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=PeCSk4vaN5QSPM&tbnid=4AupmEyIYAFkGM:&ved=0CAUQjRw&url=http://yp.theemiratesnetwork.com/map/United_Arab_Emirates/Dubai/Banque_Misr_11978.html&ei=qVp7U8axMcSPO9XZgeAN&bvm=bv.67229260,d.ZWU&psig=AFQjCNGXXzLqwESShN328zPGVS7A0RPn_A&ust=1400679454132059

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=PeCSk4vaN5QSPM&tbnid=4AupmEyIYAFkGM:&ved=0CAUQjRw&url=http://yp.theemiratesnetwork.com/map/United_Arab_Emirates/Dubai/Banque_Misr_11978.html&ei=qVp7U8axMcSPO9XZgeAN&bvm=bv.67229260,d.ZWU&psig=AFQjCNGXXzLqwESShN328zPGVS7A0RPn_A&ust=1400679454132059

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=IXpOuxg5XzgpwM&tbnid=pGFCn9YMDik_2M:&ved=0CAUQjRw&url=http://english.mubasher.info/CASE/news/2277591/Kuwadico-inks-strategic-alliances-with-OCI-Amer-with-EGP8bln-investments&ei=9GJ7U4SwEsbjOob-gBA&bvm=bv.67229260,d.ZWU&psig=AFQjCNHVp-hAwkLsL5b-gK2ZFkauZ7QcgQ&ust=1400681577352920

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=IXpOuxg5XzgpwM&tbnid=pGFCn9YMDik_2M:&ved=0CAUQjRw&url=http://english.mubasher.info/CASE/news/2277591/Kuwadico-inks-strategic-alliances-with-OCI-Amer-with-EGP8bln-investments&ei=9GJ7U4SwEsbjOob-gBA&bvm=bv.67229260,d.ZWU&psig=AFQjCNHVp-hAwkLsL5b-gK2ZFkauZ7QcgQ&ust=1400681577352920

We have broken several global alignments

OMDZenithVivaki

We Believe in Long Term Relationships and we

work on building them

2001

2000 2006

2007

2008

And We Are Known to be the 1st

in doing so many things

1st Agency to Advertise on Facebook

1st Agency to Create A Youtube

Channel

1st Agency in Egypt to achieve 1 Million YT Views in 6 days

1st Agency in Egypt to achieve 1 Million YT Views in 3 days

1st Agency in Egypt to achieve 1 Million YT Views in 1 day

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ZkosrsJFPf-0XM&tbnid=ZRh3jcZLozt25M:&ved=0CAUQjRw&url=http://www.thearabnights.com/?p=6133&ei=a1t7U_bqMcTFOZmjgcgN&bvm=bv.67229260,d.ZWU&psig=AFQjCNEYhZ8_4gf3Q6W74BKdy5dja6xAtA&ust=1400679629432180

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ZkosrsJFPf-0XM&tbnid=ZRh3jcZLozt25M:&ved=0CAUQjRw&url=http://www.thearabnights.com/?p=6133&ei=a1t7U_bqMcTFOZmjgcgN&bvm=bv.67229260,d.ZWU&psig=AFQjCNEYhZ8_4gf3Q6W74BKdy5dja6xAtA&ust=1400679629432180

1st media agency to create a dedicated web portal for Ramadan Content Guide

Including

• Serials

• Programs

• Grids

• Places to go during Ramadan (

with all contact details )

11,187 Visits since the start

of its official launch on the 11th of

July

1st Agency in Egypt to initiate & organize an industry digital conference

We Won 4 Awards in the 2014 MENA Digital Awards

GRAND PRIX– Coca-Cola (Etganen) – Best integrated digital campaign

GOLD– Coca-Cola (Etganen) – Best Integrated Digital Campaign

SILVER – Coca-Cola (Trophy tour) – Best integrated Media Camapaign

BRONZE - Mobinil (Always Together) – Best Integrated Media Campaign

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=CkP3bbVGteD8iM&tbnid=HsG5DY44UL94SM:&ved=0CAUQjRw&url=http://thinkmarketingmagazine.com/index.php/coca-cola-egypt-campaign-boom-on-social-media-etganen/&ei=f197U4fgDcLvPPXqgcAI&bvm=bv.67229260,d.ZWU&psig=AFQjCNERUK7v_RbsPEwcFUn3PwE5bGSVFg&ust=1400680681979327

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http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uss1_QTAkQMb9M&tbnid=2u2SERN68A-qiM:&ved=0CAUQjRw&url=http://cairoscene.com/ViewArticle.aspx?AId=1888&ei=5V97U9n3CITZOe-VgKAP&bvm=bv.67229260,d.ZWU&psig=AFQjCNFGHq5m7dzAy75TzW2_qaqvnu7dbA&ust=1400680794183135

http://www.google.com.eg/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uss1_QTAkQMb9M&tbnid=2u2SERN68A-qiM:&ved=0CAUQjRw&url=http://cairoscene.com/ViewArticle.aspx?AId=1888&ei=5V97U9n3CITZOe-VgKAP&bvm=bv.67229260,d.ZWU&psig=AFQjCNFGHq5m7dzAy75TzW2_qaqvnu7dbA&ust=1400680794183135

So What Do We Do on Digital??

UM Digital

Strategy & Planning

Effective BuyingCreative Design

& ProductionSocial Media management

Performance optimization

Thank You

Marketing

Um credentials digital v00 07-07-2014