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TIMING IS EVERYTHING: Understand a brand’s life cycle to ensure maximum marketing ROI Steven Mazur, Managing Director November 12, 2014 By Better Way Workshops & Webinars Presentation Excellence © Presentation Excellence Group 2104

Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

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Page 1: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

TIMING IS EVERYTHING: Understand a brand’s life cycle to ensure

maximum marketing ROI

Steven Mazur, Managing Director

November 12, 2014

By Better Way

Workshops & WebinarsPresentation Excellence

© Presentation Excellence Group 2104

Page 2: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

WHAT YOU WILL LEARN TODAY

• What’s a brand?

• Where is your brand in its life cycle?

• How to make the most on your investment in marketing?

Page 3: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

WHAT IS A BRAND?

Page 4: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND EFFECT

Page 5: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 6: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 7: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

INTRODUCTIONNEW CONCEPT MATURITY DECLINE INNOVATION RE-INTRODUCTIONGROWTH

BRAND LIFE CYCLE

Page 8: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 9: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 10: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

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BRAND LIFE CYCLE

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BRANDING STRATEGY: BEGINNING STEPS IN COMMUNICATION DEVELOPMENT

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POSITIONING DEFINED

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SAMPLE POSITIONING

• Disney - Family Fun

• Walmart - Low Prices and Good Values

• FedEx - Guaranteed Overnight Delivery

• McDonalds - Food and Fun

• Apple - Innovation

• Google - Simplicity

• Toyota - Reliability

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BRAND LIFE CYCLE

Page 16: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Loacker USA - Marketing Program

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Page 18: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

ADVERTISING

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Telling the story all the time

COLLATERAL

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OUTREACH

Radio

Social Contests

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CONTESTS

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EVENTS

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EVENTS

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SALES SUPPORT

Print + Electronic sales support

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OUR-OF-HOME PROMOTION

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Localizing Promotion

OUR-OF-HOME PROMOTION

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WEB SUPPORT

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WEB SUPPORT: Store Locator

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SOCIAL MEDIA

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SOCIAL MEDIA

Page 31: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SOCIAL MEDIA

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Research confirmed in five months, PM+CO

delivered a 38% increase in brand awareness

31

RESULTS

Page 33: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

“We’ve had a 20 to 30% increase in Loacker Quadratini sales over the last 2 to 3 months.”

Fairway Market Groceries ManagerHarlem, NYC

32

RESULTS

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BRAND LIFE CYCLE

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UX Specialized Logistics

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PREVIOUS

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NEW BUSINESS IDENTITIES

COMPANY TAGLINE

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COMPANY BUSINESS PAPERS

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COMPANY COLLATERAL

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INFORMATION FOLDER AND INSERTS

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BRAND APPLICATION: TRUCKS AND UNIFORMS

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33 FOOT OFFICE WINDOW GRAPHICS

fast is our middle name... bringing your clients what they need... if you sell it, we install it... We shelter your goods...

212 855 5555www.uxlogistics.com

212 855 5555www.uxlogistics.com

212 855 5555www.uxlogistics.com

212 855 5555www.uxlogistics.com

revised c

1:20

108

108

73 73 65 6530.25 30.25 30.25 30.25

BRAND APPLICATION: WINDOW GRAPHICS

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Page 44: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

INDIVIDUAL UX BUSINESS SITES

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Page 46: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

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BRAND LIFE CYCLE

Page 48: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 49: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

DineWise Re-introduction

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OLD LOGO

NEW NAME, LOGO & TAGLINE

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Color Palette

Page 52: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Business Presentation Package

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Direct Mail

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Customer Experience

18 million Americans have

why should youfeel deprived?

DIABETES

15% OFFyour next order.

As a gift to you, please take 15% off your next order as a thank you for shopping with DineWise.

To redeem your coupon visit www.dinewise.com, or call 1-800-749-1170 to talk to our food specialists,and use code First15 when you complete your order.

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Consumer Events

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Website

150% increase in average order size

OLD WEBSITE

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Acquisition Advertising

Page 58: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Acquisition Advertising

Page 59: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Acquisition Advertising

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Acquisition Advertising

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354% increase in revenue

Paul Roman, Chairman & CEO

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SPECIAL GIFT

Page 63: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SPECIAL GIFT

• Brand Cycle Chart

• Brand/Marketing Self Analysis

• 30 minute call/meeting to discuss your current situation

Page 64: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

PISARKIEWICZ MAZUR+CO INC

305 BROADWAY #210

NEW YORK NY 10007

P 212 776 1477

WWW.DESIGNPM.COM

Steven MazurManaging Director

P 212 776 1477 X222

E [email protected]

Mary F PisarkiewiczFounder & Chief Creative Officer

P 212 776 1477 X228

E [email protected]

STEVEN MAZUR [email protected]

mailto:[email protected]
Page 65: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

THANK YOU


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