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Think Energy Marketing Case Study Competition | Beta Gamma Sigma

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Page 1: Think Energy Marketing Case Study Competition | Beta Gamma Sigma
Page 2: Think Energy Marketing Case Study Competition | Beta Gamma Sigma
Page 3: Think Energy Marketing Case Study Competition | Beta Gamma Sigma
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Page 5: Think Energy Marketing Case Study Competition | Beta Gamma Sigma
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Budget

Page 10: Think Energy Marketing Case Study Competition | Beta Gamma Sigma
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Page 12: Think Energy Marketing Case Study Competition | Beta Gamma Sigma

Questions?

Page 13: Think Energy Marketing Case Study Competition | Beta Gamma Sigma

Marketing Budget Justification:Think Energy: $4.4 million revenue (March 2016)Average Marketing Budget: 10% of revenueTotal Marketing Budget: $440,000

Page 14: Think Energy Marketing Case Study Competition | Beta Gamma Sigma

TV Commercial Breakdown:Total TV commercial budget: $200,000Cost per commercial (local stations): $300 during prime timeNumber of commercials: approximately 667Number of commercials/ week: 56


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