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Connecting with BGS through Social Media
Support for this Webinar Provided By:
Beta Gamma Sigma Webinar Series
Social Media Overview
What is Social Media?
A broad term for online communications that encourage social interaction between the author and audience.
Examples:• Blogs, wikis, podcasts, web forums
• Social networking sites: LinkedIn, Facebook, Myspace and Twitter
• Photo and video sharing sites: Flickr, YouTube
BGS Online Communities
• LinkedIn is a site intended for online professional networking
• Variety of features, such as a job board, company information and groups
• Allows users to create communities around shared interests and affiliations – like being a member of Beta Gamma Sigma
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence The Official Beta Gamma Sigma LinkedIn Group
• This group is the largest of Beta Gamma Sigma’s online communities with more than 17,000 members.
• It is a closed group – your BGS membership must be verified with the Society to gain complete access to the group.
• Unlike LinkedIn, Facebook is positioned as a more “social” networking site
• Users typically choose to connect with their real life friends, family and acquaintances
• Several community building features including Facebook Fan Pages and Facebook Groups
Facebook Fan Pages
• Relatively new community feature
• All Facebook Fan Pages are public to users so no membership verification is needed.
BGS Fan Page • More than 1600 “Fans”• www.facebook.com/betagammasigma
Facebook Groups
• Groups can be created for anything – activities, shared interests, etc.
• Beta Gamma Sigma encourages its student members to join the official BGS Facebook Group, Beta Gamma Sigma Current Student Members to network exclusively with their collegiate BGS peers
• This is a closed-group. Student members must have their membership verified by the group administrators to join
• Allows users to send short messages 140 characters or less in length in real-time via the web or cell phone text message
• Messages you send are called “tweets” and can be viewed by “followers”
• More informal than Facebook or LinkedIn
• Useful for keeping audiences informed and engaged.
BGS Twitter Feeds
BGSHonorSociety • Over 650 people following Beta Gamma Sigma’s tweets.
• All members and potential members encouraged to follow this account
• www.twitter.com/bgshonorsociety
BGSChapAdvisors
• Exclusive Twitter account for BGS chapter advisors and officers
• www.twitter.com/bgschapadvisors
Interacting with BGS
LinkedIn• The Beta Gamma Sigma LinkedIn group is a great way to connect with fellow members and the Society
• Allows both members and BGS staff to start discussion topics, announce news, and post-job openings
• Promote Beta Gamma Sigma’s official LinkedIn group to potential and current members of your chapter
• http://www.linkedin.com/groupInvitation?gid=782197
Interacting with BGS
Facebook Fan Page• Encourages fans to post discussions, comments and share their BGS photos and experiences
• To become a fan of BGS, visit www.facebook.com/betagammasigma Note: you must be a Facebook user and logged-in to the site to have complete access to the group.
Interacting with BGS
Facebook Current Student Group• Member utilize the forum to network and discuss the topics that are relevant to them, such as finding a job or applying to graduate schools
• Be sure to communicate the Facebook BGS student group to potential members and recent inductees
• To locate the group within Facebook, please instruct members to log-in to site and type ‘Beta Gamma Sigma Current Student Members’
Interacting with BGS
BGS Twitter Feed• Via the BGSHonorSociety Twitter account, members can view quick updates on what’s going on at BGS and the world of business
• Also a great way to interact with the Society in real-time
• Instruct members to visit our profile page www.twitter.com/bgshonorsociety and click the ‘follow’ button to begin receiving the Society’s tweets
Note: one must be a user of the Twitter before they can follow Beta Gamma Sigma
Interacting with BGS
BGSChapAdvisors• The feed is a way for the Society to communicate short reminders, chapter-only news, information and deadlines
• Gives the ability to communicate with the Society directly, in real-time
• To start following BGSChapAdvisors, simply log-in and visit www.twitter.com/bgschapadvisors and click ‘send your request’
Note: if you are not logged in you will not see the ‘send your request’ button
• Tweets will be posted on Tuesdays and Thursdays.
BGS Chapter Communities
• Consider creating a social network for your BGS chapter
• Great way to build a community with both your chapter’s student members and alumni
• Help members stay engaged and informed with their local chapter
Call or email the Central Office:
Phone: 1-314-432-5650
Web: www.betagammasigma.org
Email: [email protected]
Questions?
Seth Treptow: [email protected]
Lauren Scheidemantel:[email protected]
