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About and for a... About and for a... different kinddifferent kind of of people:people:
who want to be themselves, not who want to be themselves, not to trainto train so as to be more credible in what they so as to be more credible in what they
want to appear, to pass for;want to appear, to pass for;
more discreet, not interested to be in more discreet, not interested to be in the spotlight (inthe spotlight (in prime time prime time); );
more concerned with their inner side, more concerned with their inner side, rather than “makeup”.rather than “makeup”.
The preoccupation – even “obsession” The preoccupation – even “obsession” sometimes, sometimes,
for one's for one's image, image,
““the glitz” one seeks and endeavours to the glitz” one seeks and endeavours to exhibit, exhibit,
betraybetray
a “ desperate” lack of... essence. Of content. a “ desperate” lack of... essence. Of content.
Genuine, valuable human content.Genuine, valuable human content.
From head to feet and the other way round, From head to feet and the other way round,
the human being is nowadays the human being is nowadays
an aggregate of unhappinessan aggregate of unhappiness. .
Or is determined to believe soOr is determined to believe so,, because a because a person who's ok with oneself, a rational one, person who's ok with oneself, a rational one,
is NOT is NOT
a consumer easily enchanted by a consumer easily enchanted by images, , empty words and and deceptive promises of a fulfilled of a fulfilled
life by means of... life by means of...
… … more and more products!more and more products!
Trivia(d)lized Holidays
““All dimensions of our life are constantly and All dimensions of our life are constantly and continuously continuously associated with associated with
the utilitarian role of productsthe utilitarian role of products. .
One's aspirationsOne's aspirations are thus are thus reduced to thingsreduced to things
and limited to thingsand limited to things. .
Publicity, advertising have the role to persuade Publicity, advertising have the role to persuade individuals into believing that their whole social individuals into believing that their whole social
and cultural life can be satisfied by and cultural life can be satisfied by CONSUMINGCONSUMING.”.”
(F.Brune)(F.Brune)
Trivia(d)lized Holidays
““We can presume as a result, that We can presume as a result, that the warm family feeling can be found in a... the warm family feeling can be found in a...
tarttart, , the Holiday Spirit is in athe Holiday Spirit is in a... ... new pair of shoesnew pair of shoes. .
World World opens upopens up
by wearing.by wearing... .. branded panties or boxers,branded panties or boxers, whereas whereas <magic> is in one's... plate<magic> is in one's... plate.” .”
(- adaptation from F.Brune -)(- adaptation from F.Brune -)
A potential slogan of kitsch-marketingA potential slogan of kitsch-marketing“Valentine's Day, there's no love until/unless “Valentine's Day, there's no love until/unless
you say!”you say!”
and an assorted visual...and an assorted visual...
... opportunism ... opportunism
in attitude (and in attitude (and deeds)deeds)
&&
the strength of the strength of being a vertical being a vertical
individual!individual!
Do we (still) have a clue about what verticality is supposed to mean?!
What seems more What seems more discouraginglydiscouragingly??
accepting accepting a world you can't change by a world you can't change by yourself, even though you're not comfortable yourself, even though you're not comfortable
with it?with it?
NOT doing NOT doing what depends on you for the what depends on you for the world to be at least “a little bit more” world to be at least “a little bit more”
different? different? oror
self-deceiving yourself self-deceiving yourself that the world as it that the world as it is now, is ok to be your kids' as well?is now, is ok to be your kids' as well?