Text of The "Realm of Advertising": cunning temptation, genuine illusion
1. a different perspective -a different perspective -
2. About and for a...About and for a... different kinddifferent
kind of people:of people: who want to be themselves, notwho want to
be themselves, not to trainto train so as toso as to be more
credible in what they want to appear,be more credible in what they
want to appear, to pass for;to pass for; more discreet, not
interested to be in themore discreet, not interested to be in the
spotlight (inspotlight (in prime timeprime time);); more concerned
with their inner side, rathermore concerned with their inner side,
rather than makeup.than makeup.
3. The preoccupation even obsession sometimes,The preoccupation
even obsession sometimes, for one'sfor one's image,image, the glitz
one seeks and endeavours to exhibit,the glitz one seeks and
endeavours to exhibit, betraybetray a desperate lack of... essence.
Of content.a desperate lack of... essence. Of content. Genuine,
valuable human content.Genuine, valuable human content.
4. The world of image is a world lacking content
5. From head to feet and the other way round,From head to feet
and the other way round, the human being is nowadaysthe human being
is nowadays an aggregate of unhappinessan aggregate of
unhappiness.. Or is determined to believe soOr is determined to
believe so,, because a personbecause a person who's ok with
oneself, a rational one,who's ok with oneself, a rational one, is
NOTis NOT a consumer easily enchanted bya consumer easily enchanted
by images,, empty words andand deceptive promises of a fulfilled
life by means of...of a fulfilled life by means of... more and more
products!more and more products!
6. WANTED... sad, unhappy!
7. Trivia(d)lized Holidays All dimensions of our life are
constantly andAll dimensions of our life are constantly and
continuouslycontinuously associated withassociated with the
utilitarian role of productsthe utilitarian role of products..
One's aspirationsOne's aspirations are thusare thus reduced to
thingsreduced to things and limited to thingsand limited to
things.. Publicity, advertising have the role to persuadePublicity,
advertising have the role to persuade individuals into believing
that their whole social andindividuals into believing that their
whole social and cultural life can be satisfied bycultural life can
be satisfied by CONSUMINGCONSUMING.. (F.Brune)(F.Brune)
8. Trivia(d)lized Holidays We can presume as a result, thatWe
can presume as a result, that the warm family feeling can be found
in a...the warm family feeling can be found in a... tarttart,, the
Holiday Spirit is in athe Holiday Spirit is in a...... new pair of
shoesnew pair of shoes.. WorldWorld opens upopens up by wearing.by
wearing..... branded panties or boxers,branded panties or boxers,
whereaswhereas is in one's... plate is in one's... plate.. (-
adaptation from F.Brune -)(- adaptation from F.Brune -)
9. A potential slogan of kitsch-marketingA potential slogan of
kitsch-marketing Valentine's Day, there's no love until/unless you
say!Valentine's Day, there's no love until/unless you say! and an
assorted visual...and an assorted visual...
10. Or another..Or another..
11. Snobbism in communication...Snobbism in
communication...
12. ... opportunism... opportunism in attitude (andin attitude
(and deeds)deeds) && the strength of beingthe strength of
being a vertical individual!a vertical individual! Do we (still)
have a clue about what verticality is supposed to mean?!
13. What seems moreWhat seems more
discouraginglydiscouragingly?? acceptingaccepting a world you can't
change by yourself, evena world you can't change by yourself, even
though you're not comfortable with it?though you're not comfortable
with it? NOT doingNOT doing what depends on you for the world to be
atwhat depends on you for the world to be at least a little bit
more different?least a little bit more different? oror
self-deceiving yourselfself-deceiving yourself that the world as it
is now, isthat the world as it is now, is ok to be your kids' as
well?ok to be your kids' as well?
14. Discover and LIVEDiscover and LIVE on a different
perspective!on a different perspective!
15. As a human, on the whole, and as a professional,As a human,
on the whole, and as a professional, in particular...in
particular... Some images: the albumSome images: the album D'ale
romanilor...D'ale romanilor..., by Alexandru Lincu, by Alexandru
Lincu
