Want to get somewhere?

323%

You’ll be

more successful if you follow directions that include both text and illustrations9

100%

28% 53%

Users read an average of just

Viewers spend

more time on web pages with videos10

Photos on social media receive

more Likes than the average post12

of the words in any online visit11

Sources:

1. Content is the fuel of the social web - Aol & Nielsen (2011)

2. B2B Content Marketing - Content Marketing Institute (2015)

3. Not Quite the Average: An Empirical Study of Web Use - Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer (2008)

4. 19 Reasons You Should Include Visual Content in Your Marketing - Hubspot (2012)

5. The SAGE Handbook of Political Communication - Semetko, H. & Scammell, M. (2012)

6. Speed of processing in the human visual system - Thorpe, S., Fize, D. & Marlot, C. (1996)

7. The Persuasive Properties of Color, Marketing Communications - Green, R. (1989)

8. Syntactic Theory of Visual Communication - Lester, P. M. (2006)

9. Effects of text illustrations: A review of research, Educational Communication and Technology - Levie, W. J. & Lentz, R. (1982)

10. How Little Do Users Read? - Nielsen, J. (2008)

11. Content Marketing: Videos attract 300% more traffic and nurture leads - Marketing Sherpa (2011)

12. Photos on Facebook Generate 53% More Likes Than the Average Post - Hubspot (2012)

© 2015 Workbrands Ltd.

60,000

90%

1/10th

of information transmitted to the brain

is visual4

Visuals are processed It takes less than

times faster than text6of a second to make sense of a scene5

The power ofvisual content

7027 8secondsmillion %

9/10

marketers will be producing much more content this year

than they did last year.

Let’s take a look at what you are up against in your

battle for attention.

It’s no wonder we have learned to digest information at a glance - we are hard-wired to respond positively to visuals. So while content has become a strategic weapon in the battle for customer attention, brands who incorporate visuals are the ones who stand out.

Here are the stats to prove it…

pieces of content are being shared

every day1

of B2B marketers have been creating more content over

the past year2

is the average person’s attention

span3

150

10%20%80%

Colour increases the willingness

to read by 80%8

We remember:

Symbols can be

processed in

milliseconds7

of what we see

of what we read

of what we hear5

Reach a wideraudience through visual content

visuals create audience engagement across borders, languages

and cultures