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CONTENT
GOES HERE
LET ME TELL YOU ALET ME TELL YOU ASTORY ABOUT OUR CATS.STORY ABOUT OUR CATS.
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
CONTENT
GOES HERE
100,000+ Social Shares
ThousandsOf Links Built
ThousandsOf $$$ generated
It all started with this single infographic…
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
The InteractivePurriodic Table of Internet
Cats
And then there was…
The InteractivePurriodic Table of
Internet Cats
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
THE RESULTS WERETHE RESULTS WEREINCONCIEVABLE!INCONCIEVABLE!
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
Our interactive
table outperformed Friskies "list" because ours was more visual.
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
MAXIMIZE THE VISIBILITYMAXIMIZE THE VISIBILITYOF YOUR BRANDINGOF YOUR BRANDING
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
LINKS + BRANDING + KEYWORDS=LINKS + BRANDING + KEYWORDS=IMPROVED RANK & RELEVANCYIMPROVED RANK & RELEVANCY
FOR EXACTLY WHAT YOU OFFERFOR EXACTLY WHAT YOU OFFER
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
SO, WHY DOESSO, WHY DOESTHIS WORK?THIS WORK?
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
Of info submitted to the brain is
visual
90%
60,000xImages process
faster than text
40%
of people respond to visual information
over plain text
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
80%
Videos on landing pages increase page conversions rates by
94% MOREPosts with visuals get
page visits and engagement than those without
of consumers are more likely to
click on a business
whose image appear in search results
60%
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
JOIN THE CLUBJOIN THE CLUBAND GET VISUAL WITHAND GET VISUAL WITH
YOUR CONTENT MARKETINGYOUR CONTENT MARKETING
MATT SILTALA | AVALAUNCH MEDIA | PRESIDENT | @MATT_SILTALA
300,000,000Users
257 MINUTES/MONTHAvg. time spent on Instagram
70 MILLIONPhotos uploaded every day30 BILLIONTotal shared photos
2.5 BILLIONLikes per day
49%Of users check Instagram daily
Going Visual On
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Going Visual On
70,000,000Users
14.2 MINUTES/MONTHAvg. time spent on Pinterest
80% OF PINSAre repins (best image size 600 x 800)
80% Of users are female
78 CENTS IN SALES/PINOn average. Up 25% since 2012
10 MillionUS Monthly Unique Visitors(faster than any independent site in US history)
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Going Visual On
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Pinterest’s ‘Pin It’ button is thePinterest’s ‘Pin It’ button is thenew “Top Gun” and has now new “Top Gun” and has now overtaken Facebook’s ‘Like’ button overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.
62% 61%59% 42%Of brandshave Pin It buttons
Of brandshave Tweet buttons
Of brandshave Like buttons
Of brandshave Google+ buttons
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
1.39 BillionUsers
20 MINUTES/DAYAvg. time spent on Facebook
300 MILLIONPhotos uploaded every day4.5 BILLIONLikes per day
1.972 MillionFriend requests per day
30 BillionWhats App messages per day
Going Visual On
https://zephoria.com/social-media/top-15-valuable-facebook-statistics/
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
Going Visual On
FacebookCover Photo: 851 x 315Profile Photo: 180x 180 (recommended) Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403
http://www.techwyse.com/blog/infographics/facebook-cheat-sheetsize-and-dimensions/
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
645,750,000Users
12:51 MINUTES/DAYAvg. time spent on Twitter
500+ MILLIONTweets everyday2.1 BILLIONTwitter search engine queries(Per day)75%Of users are on mobile
208 FOLLOWERSPer user (on average)
Going Visual On
http://techcrunch.com/2013/10/03/mobile-twitter-161m-access-from-handheld-devices-each-month-65-of-ad-revenues-coming-from-mobile/
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
300,000,000Users
5.5 MINUTES/DAYAvg. time spent on Twitter
1.5 BILLIONPhotos uploaded every week20 MILLIONMobile Monthly Users
33%Growth Per Year
56% GROWTH In usage for member (ages 45-54)
Going Visual On
Google+
http://www.digitaltrends.com/social-media/google/#ixzz3SDrWEMnx
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
6 BillionPhotos uploaded Photos uploaded
each montheach monthPhotos & Images get…
More Interactionthan other content
More Sharesthan links
More Likes
50%
10x
7x
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
WHIP YOURWHIP YOURCONTENT MARKETINGCONTENT MARKETING
PLAN INTO SHAPEPLAN INTO SHAPEWITH THESE TIPSWITH THESE TIPS
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
STAND OUT AMONGSTSTAND OUT AMONGSTTHE CROWD BY…THE CROWD BY…
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
CREATING CONTENT SO GOOD THAT ITCREATING CONTENT SO GOOD THAT ITMAKES THEM THINK, “I’LL BE BACK.”MAKES THEM THINK, “I’LL BE BACK.”
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
GIVE THEM A WINDOWGIVE THEM A WINDOWINTO YOUR INNERINTO YOUR INNER
WORKINGSWORKINGS
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
TRANSFORM CONTENT YOU ALREADY HAVETRANSFORM CONTENT YOU ALREADY HAVE
• Blog posts• New Releases• Linkbait articles
• Infographics• Video• Podcasts• Images/Memes
• White Papers• Power Points
Repurpose successful content you already have into:
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
EVEN CELEBRITIES HAVE BECOMEBRILLIANT CONTENT MARKETERS
John Oliver has questions for the Miss America Scholarship Fund
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
• • HubspotHubspot• • PocketPocket• • PowToonPowToon• • BuzzSumoBuzzSumo• • NewsleNewsle• • Pushover & IFTTTPushover & IFTTT• • SwayySwayy• • TalkwalkerTalkwalker• • CanvaCanva•Pin AlertsPin Alerts
COOL TOOLS
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
PintrestInstagram Vine
TwitterFacebook
REMEMBER, THE TREND IS GOINGVISUAL DON’T BE LEFT BEHIND.
MATT SILTALA | AVALAUNCH MEDIA | @MATT_SILTALA
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Matt Siltala
Avalaunch Media
President
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