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Visual content can increase earned media mentions and engagement from social fans and followers.
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The Power of Visual Content
People are attracted to visualsIn an increasingly noisy digital landscape, marketers must use visuals to stand out.Marketing Profs.
The Visual Trend
• Visual marketing was the breakout trend for 2012. Forbes
• 44% are more likely to engage with brands if they post pictures than any other media. ROI Research
• Pictures have also become a short form way of communicating lots of information quickly and succinctly. GlobalHue
• Brands are moving away from the written word to more visual content. Altimeter Group
What Thought Leaders Say
• “Most of our brain is used for processing visual information” – Tim Ash, author of Landing Page Optimization
• “Visual content allows you to communicate ideas in a much richer way” – Adam Heinz
• “Visuals change the way people talk about and share information about your brand” Jason Keath, Social Fresh
Thought Leaders
• “Visuals are a response to the vast amount of information we’re exposed to. Visual is an easy “snapshot” way to absorb and grasp the information” Jeremiah Owyang, Altimeter Group
• “Visual content is going to be HUGE! Particularly video, but it needs to be done right” Craig Rosenberg, Funnelholic
Proved by Analytics
• MTV – when they posted a group of images on Facebook they got 13x more engagement and sharing and reached 6X more fans with this content.
• Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines – from social and public relations, to web site content and even static marketing materials like annual reports.
• 95 percent believe visual content is very important for online marketing
• 89 percent are already using or plan to use visual content in social media
• 87 percent believe visual content is critical for traditional marketing
• 80 percent plan to budget for production of visual content in 2013
• 96.7 percent believe that visual content engages best on social media
• Posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.
Facebook Graph Search
• New to Facebook• Focuses on people, photos,
places and interests• Described as the 3rd pillar of
Facebook• Big opportunity for brand
content to be discovered• https://
www.facebook.com/about/graphsearch
Images
• Do not post the same image on all platforms – create multiple images that appeal to each community
• Rectangular images work well on Tumblr, but won’t work in Facebook
• Use an image that clearly articulates your message
Whole Foods Tumblr blog – publishing their magazine
Video
The Future?
“Most companies don’t have full-time editors and newsrooms that work hand-in-hand with their marketing department and partners, but in a few years they might.”David Armano Edelman Digital
Connect to all social content
RSS news feeds
Sharing
Contacts
Press kits
Images
Videos
Tags
Twitter feed
Blog posts
