OUR CLIENTS

HOW TO WRITE AN EPIC DIGITAL MARKETING STRATEGY FOR 2017

PERSONALISATION

HUMAN INSIGHT

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HUMAN INSIGHT MUST BE AT THE HEART OF YOUR STRATEGY TO

DRIVE A PERSONAL CONNECTION WITH YOUR BRAND

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SHOPPABLE

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60% OF PEOPLE USE VISUAL CHANNELS LIKE INSTAGRAM AND SNAPCHAT TO

DISCOVER NEW PRODUCTS

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AND 75% TAKE ACTION WHEN THEY FEEL INSPIRED BY CONTENT

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INSTAGRAM SHOPPINGPREDICTED TO BE THE LARGEST SALES DRIVING

SOCIAL PLATFORM IN 2017

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AMAZON STAT

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SOCIAL ADSDEMAND THE HIGHEST IN PERSONALIZATION. ENSURE YOUR OFFERING INCLUDES A/B TESTING FOR VARIED AUDIENCES

WE CAN CREATE A PERSONALISED SHOPPING EXPERIENCE THROUGH

SOCIAL CONTENT

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INFLUENCERS

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92% OF PEOPLE TRUST

RECOMMENDATIONS FROM INDIVIDUALS

OVER BRANDS

AMAZON STAT

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EVERY $1 SPENT ON INFLUENCER MARKETING, BUSINESSES ARE

MAKING BACK $6.50 RECENT THOMPSON STUDY

AMAZON STAT

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INFLUENCERS OFFER A UNIQUE PERSONALISATION OF YOUR BRAND

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2017 WILL SEE A SHIFT IN THE INFLUENCER INDUSTRY

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MICRO & MACROBUILD YOUR SUPER FAN NETWORK

USE INFLUENCERS TO PERSONALISE YOUR

BRAND STORY

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BRAND EXPERIENCES

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AMAZON STAT

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1-2-1 MARKETING CONSUMERS WANT A PERSONALIZED EXPERIENCE AND

A SINGLE COMMUNICATION POINT

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BOTSTHE NEXT FRONTIER

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2.5 BILLION PEOPLE

ALREADY HAVE A

MESSENGER APP ON THEIR

PHONE

AMAZON STAT

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THE RISE OF LIVEYOU CAN NOW ACCESS LIVE CONTENT ON

ALL KEY SOCIAL PLATFORMS

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LIVE. LIKE NEVER BEFORE

AMAZON STAT

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44% OF BRANDS PRODUCED AT LEAST ONE LIVE MOMENT IN 2016

AND 20% ARE PLANNING TO INCORPORATE LIVE IN THE NEXT 12

MONTHS

Source

BIRCHBOX UTILISED THE FEATURES OF SNAPCHAT TO

INTERACT WITH THE

CUSTOMER IN A DISRUPTIVE

WAY

SALLY HANSEN

LAUNCHED THEIR LATEST PRODUCT TO

CONSUMERS THE SAME TIME AS THE PRESS BY INVITING THEM OVER FOR AN

INTIMATE CHAT

USE THE LATEST IN SOCIAL TECH PERSONALISE THE

BRAND EXPERIENCE

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YOUR 2017 DIGITAL MARKETING STRATEGY

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WILL BE EMBEDDED IN HUMAN INSIGHT

WILL CREATE A PERSONAL SHOPPING EXPERIENCE

WILL USE INFLUENCERS TO SHARE A UNIQUE BRAND STORY

WILL UTILISE DIGITAL TECH TO CREATE BRAND EXPERIENCES

2017THE YEAR IT GOT

PERSONAL