The Sourcer's Guide to Epic Marketing Campaigns

11

© 2016 SmashFly Technologies22

#Sourcing@SmashFly

@cbrablc

Say hi on Twitter!

© 2016 SmashFly Technologies33#Sourcing

linkedin.com/in/justenbaxter linkedin.com/in/chrisbrablc

https://www.linkedin.com/in/justenbaxter/

https://www.linkedin.com/in/chrisbrablc/

44#Sourcing




• Advanced Boolean skills

• Technologist

• Marketing-savvy

#Sourcing

88#Sourcing



1. Define objective

2. Identify audience

3. Target with messaging

#Sourcing




Opens

Engagements

Conversions

#Sourcing




…with a campaign

#Sourcing


…through social

…in the

apply flow

#Sourcing




Content focused on:

• Employer brand

• Culture

• Employee stories

#Sourcing





25© 2016 SmashFly Technologies25

The Transform Recruitment Marketing Facebook group is now live!

This is your space to network with fellow recruitment marketers, ask questions,

share successes and failures, talk about tech and learn from your peers.

Join now to be part of the conversation.

http://bit.ly/2lBnu2i
