Why Your Content Strategy Isn’t Epic Enough

(And How To Fix It)

Hunter Boyle@hunterboyle ~ @aweber

@hunterboyle | #BOLO2013

Ceci n’est pas une chat

REHASH@hunterboyle | #BOLO2013

or REBOOT

@hunterboyle | #BOLO2013

@hunterboyle | #BOLO2013

Look for what’s

MISSING@hunterboyle | #BOLO2013

Don’t stop at what’s WORKING

INFORM@hunterboyle | #BOLO2013

and INSPIRE

@hunterboyle | #BOLO2013

@hunterboyle | #BOLO2013

ASK the right audience;Start with WIIFM

@hunterboyle | #BOLO2013

Source: PivotCon (bit.ly/pivot-gap)

US@hunterboyle | #BOLO2013

plus THEM

@hunterboyle | #BOLO2013

@hunterboyle | #BOLO2013

Get them

INVOLVED@hunterboyle | #BOLO2013

Put their needsFIRST

STAY INSPIRED@hunterboyle / hunterb@aweber.com

bit.ly/hb-bolo2013