The Fundamentals of Powerhouse Reporting

The Fundamentals of Powerhouse Reporting

Rachel Malone-Olson – Social Account Manager | @duluthrachel

Where? What? Facebook Reporting

POWERHOUSE REPORTING - FACEBOOK




Customize for Efficiency


Customize for TESTING


Customize for AD TYPE




Break it Down


Break it Down


Website Click/Conversion

•  Optimize for Clicks + Conversions •  Clicks •  Signups, Registrations, Site

Visits •  Website Clicks




•  Clicks •  The total number of clicks on your ad.

Depending on what you're promoting, this can include Page likes, event responses or app installs.



•  Website Clicks •  The number of clicks on links appearing on

your ad or Page that direct people to your sites off Facebook as a result of your ad.



Page Post Engagement

•  Optimize for Engagement •  Post Like •  Post Comment •  Post Share •  Post Engagement •  Page Like •  Page Engagement





•  Actions •  The number of actions taken on your ad,

Page, app or event after your ad was served to someone, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions.


Video View

•  Optimize for Views •  Video Views •  Views to 25%, 50%, 100% •  30- Second Views •  Avg. Duration Viewed •  Click-to-Play •  Auto-Play


Video View


Video View

•  View •  The number of times your video was viewed

for 3 seconds or more. •  Auto-play

•  When 25% of the video is in the frame of a user’s screen.

•  Click-to-play •  When a user interacts with the video to

enlarge the screen

Where? What? Twitter Reporting

POWERHOUSE REPORTING - TWITTER














Customize for AD TYPE


Tweet Engagements


•  Optimize for Engagement •  Engagements •  Favorites •  Retweets •  Replies •  Follows •  Tweet Interaction

Tweet Engagements


•  Engagement •  Total number of times a user interacted with a

Tweet. Clicks anywhere on the Tweet, including retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion

Tweet Engagements


Website Clicks/Conversions


•  Optimize for Card Clicks + Conversions •  Clicks •  Link Clicks •  Conversions •  Card Engagement

Website Clicks/Conversions


Video Views


•  Optimize for Views •  Video Views •  Video Starts •  Views to 25%, 50%, 100% •  Auto-play

Video Views


Video Views


•  View •  The number of times your video was viewed for

3 seconds or more. •  Auto-play

•  When 25% of the video is in the frame of a user’s screen.

Where? What? Google Analytics

POWERHOUSE REPORTING – GOOGLE ANALYTICS



















Reporting

POWERHOUSE REPORTING – CROSS CHANNEL

Cross-Channel


ENGAGEMENTS

Engagements


Clicks + Views to 50%

Engagements


Clicks + Views to :15 Seconds

Engagements


Engagements


VALUE

EPMI – The ONE Number

•  Engagements per Thousand Impressions

•  Engagements?


bit.ly/aC-EPMI-YouTube

EPMI – The ONE Number •  Social Engagements:

– Post Likes – Page Likes – Retweets – Favorites

•  Site Engagements: – New Users – Time on Site – Average Pages per Session



Facebook •  Post Shares


•  Views to 50%

•  Link Clicks




•  Views to 50%

•  Link Clicks




•  Views to 50%

•  Link Clicks

Facebook •  Impressions


Facebook •  Post Shares •  Clicks


Twitter •  Retweets •  Clicks

Linkedin •  Post Shares •  Clicks












Twitter •  Impressions

Linkedin •  Impressions


Analytics •  Sessions


Analytics •  New Users

Hubspot •  New Contacts


Analytics •  Sessions


Analytics •  New Users

Hubspot •  New Contacts


Twitter •  Impressions

Linkedin •  Impressions


Facebook EPMI

Twitter EPMI Goal-Focused EPMI

YouTube EPMI

OVERAL EPMI






Marketing

The Fundamentals of Powerhouse Reporting