The Capitalist’s Advantage

Proving The Business Value of Inclusion

[even if everyone else hasn’t bought in]

Speaker: Gabe Goldberg10.18.17

My name is Gabe. We met a year ago.

Connecting with people is Tricky.

The greater the demands to insert my brand into culture; and meet people I don’t know – the bigger the minefield.

Because I don’t always know what I don’t know.

But for every one of these….

https://www.youtube.com/watch?time_continue=30&v=gehQTvyVT3U

Or these….

https://www.youtube.com/watch?v=c33dTK7nUqo

There’s this….

https://www.youtube.com/watch?v=dA5Yq1DLSmQ

Or this….

Or this….

And sometimes brands recognize their wrongdoing and have a reckoning

https://www.youtube.com/watch?v=yetFk7QoSck

BUT…..

What If….

I don’t have a $150 million inclusion budget like Google?I like my co-workers and they’re valuable contributors?I don’t get waves of new recruits each year (or quarter…or month)?I don’t have a perfect cultural measurement tool in place?My management team hasn’t made this a priority?I don’t have an inclusion program?I can’t afford to have one of those expensive fails like we just talked about?I just want my corner of the world to be a kittle more productive?

What If….

Source: Time Magazine

What can I really affect?

Spoiler Alert: Everything

An unlikely case study

“Change the way you look at things.And the things you look at change.”

- Wayne Dier

No new business dataNo new trainingNo meaningful turnoverNo new leadership teamNo additional budgetNo new CEOAll the digital communication, data, access, you could dream of.

13-years ago the leadership team looked a lot like today.

13 Years Later…

Take the same empowered environment.Bring people from different backgrounds to the table.Mix in 10-months….

10 Months Later….

Expand your definition of the pack.And the pack you support expands.

1. Determine who the customer will be tomorrow.

2. Ask the questions you don’t want the answers to. (Am I really filling a need for tomorrow?)

Think this is only relevant for tanning?

3. Beware “Culture Fit”

When people look good.

They feel better.

But…

New services had been added….

Like FDA-approved, non-UV, non-invasive light therapy options- Reduce redness & even skin tone- Reduce fine lines without needles or knives- Reduce acne without medication- Physician recommended - body contouring- Wellness & relaxation services that help people who want to

just relax…or even have auto-immune disorders

Chinese men & women were coming in asking if they could lighten their skin (sort of ironic for a tanning salon)

Strongest growth categories were those non-UV, safe services

Indian clients were calling asking if there were services to reduce redness

Moms wanted to help get rid of their kids’ acne without medication

Source

6. American Society for

Aesthetic Plastic Surgery

• $15B spent on cosmetic procedures;

up $1.5B from 2015-2016

• Non-surgical procedures were up 7%

from 2015 – 2016

• Photorejuvenation (up 36%)

• Hyaluronic Acid (up 16%)

• Nonsurgical Skin Tightening (up

12%)

More people through the door. More backgrounds through the door. Better ways to serve those customers.

This is not box-ticking.This is not just meetings.This is not a nice-to-have.This is inclusion.This is your business.

Want to win with inclusion – and create stronger, better, faster, higher-performing teams?

My bet is that you already have what you need.

Thank you.Danke.Shalom.Adios.Ciao.Aloha.Au Revoir.Yaaaas. Queen.