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Out-of-the-Box Testing:Covers, Wraps, Wallet Cards, Bind-ins & Other Gizmos.
Lois BrayfieldCEO; J.Schmid Christopher Werler
CEO; Amherst DirectWade Lee JonesSenior Director
Direct to ConsumerThe Journeys Group
TESTING
TESTING
Covers
wraps Wallet Cards
BIND-INSTip-ons
GIZMOS
Wade Lee JonesSenior Director
Direct to ConsumerThe Journeys Group
1. Where We Are
Can you spot the difference?
Can you spot the difference?
Can you spot the difference?
2. Price Promotions
Dry Release Cards
3. Product vs. People
4. Additional Offers
Christopher WerlerCEO; Amherst Direct
SUMMER SALE
$20 off*
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For YOU
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For a FRIEND
$20 off for YOU . . .. . . and $20 off for a FRIEND!
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For YOU
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For a FRIEND
Peel now. tuck into your wallet or near computer!
$20 off for YOU . . .. . . and $20 off for a FRIEND!
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For YOU
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For a FRIEND
Peel now. tuck into your wallet or near computer!
SUMMER SALE
$20 off*
Messaging and extra merch space here.
Highlight new products.
Jane Smith123 Main StreetMainville, MA 01234III IIIIIII I IIII IIIIII III IIIIII II IIIIIIIII
Printed on wallet card sans promo code – copy directs to look on front for the card(s).
$20 off for YOU . . .. . . and $20 off for a FRIEND!
$20 OFFSh
op a
t sto
re o
r jcr
ew.c
om
Use
Cod
e:12
34-4
567-
9101
-121
3
For YOU
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For a FRIEND
Peel now. tuck into your wallet or near computer!
$20 off for YOU . . .. . . and $20 off for a FRIEND!
$20 OFFSh
op a
t sto
re o
r jcr
ew.c
om
Use
Cod
e:12
34-4
567-
9101
-121
3
For YOU
$20 OFF
Shop
at s
tore
or j
crew
.com
U
se C
ode:
1234
-456
7-91
01-1
213
For a FRIEND
Peel now. tuck into your wallet or near computer!
Benefits:
Christopher WerlerCEO; Amherst Direct
Wade Lee JonesSenior Director
Direct to ConsumerThe Journeys Group
Let’s Talk!
What is the most important thing in testing??
How do you determine what offers to test??
What surprises you most in testing??
How important is a back test??
Beyond catalogs, what other format would you recommend testing??
testing2015
Thank you!
Interested in another topic or would like to speak?
Contact me at [email protected]