The POWERof Digital

Influence

presented by Lindsey Fair

The only reason one has influence over

another is because another

acknowledges it, recognizes the existence of it.

Your peers

do influence your clout score. It ain’t all robots.

The more you share and

participate, the more your

influence will rise.

how much content you

create, how much content you

curate,

and more importantly whether

that adds value to his audience.

Online vs

Offline

Right now it’s kind of “hmm, that’s interesting.” but

the goal for the

social media influence industry is to provide in-depth analytics tailored to a client company on how to most effectively spend its social media dollars.

Employment Perks Community

Klout, Twylah, Traackr, TwentyFeet, Peer Index, SocialIQ, Booshaka

…

It's not absolute - its probabilistic.

All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr