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TALES FROM THE JURASSIC PERIOD TO THE FUTURE The golden age of internet by FM

TALES FROM THE JURASSIC PERIOD TO THE FUTURE The golden age of Internet by FM

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FM, the Creative Director from Creuna Stockholm delivers his account on the past, present and future of digital marketing.

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Page 1: TALES FROM THE JURASSIC PERIOD  TO THE FUTURE The golden age of Internet by FM

TALES FROM THE JURASSIC PERIOD TO THE FUTURE

The golden age of internet by FM

Page 2: TALES FROM THE JURASSIC PERIOD  TO THE FUTURE The golden age of Internet by FM

Fredrik FM Marcus CD/AD/2D/3D/HD not VD [email protected] Twitter.com/FM instagram.com/fm facebook.com/fredrik.marcus

FUCK ART LET’S DANCE

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Ordinary people

cares about design

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THE PAST

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Prehistoric hardware

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90-talswebb

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Internet growth statistics (1995-2013)

0

750

1500

2250

3000

1995 2000 2005 2010 2013

16 millions (0.8% *)

361 millions (5.0% *)

957 millions (13.9% *)

1966 millions (28.7% *)

2749 millions (38.8% *)

* World population using internet

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Two BIG changes have happened recently.

!

!

!

Typography and resolution

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Your Corporate profile

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If we say mobiles first shouldn’t we say digital

first about the corporate profile?

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Is this OK?

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THE PRESENT

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Resolution

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Typography

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Webbfonter 1996-2002

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Mutiple screens

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Wearables

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Animation

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Animated SVG-icons

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Skeumorphism

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© Creuna

The devil is in the details

Photo: Rasmus Andersson Dropbox

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Gemhållaren

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The crazy ones

Think different commercial

Narration by Steve Jobs

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THE FUTURE

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Inputdevices

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Input devices: The Mouse

The very first mouse

Bill English/Douglas Engelbart 1964

Stanford Research Institute

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Input devices: Touch screen

Touch screen technology

E.A Johnsson 1965

Royal Radar Establishment

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Gestures

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Input devices: Speech

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Input devices: Speech

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Input devices: Glass

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Robotisation

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Invisible design

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You can start designing for real. Don’t talk about web design anymore !

I don’t wanna see Arial and Verdana anymore Use animations to heighten the UX-Experience The devil is in the details The future is here but sometimes wide adaptation happens slower than we think !

Some reminders

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Fredrik FM Marcus CD/AD/2D/3D/HD inte VD [email protected] Twitter.com/FM instagram.com/fm facebook.com/fredrik.marcus

THERE IS NO PLACE

LIKE 127.0.0.1

Tack!Hyvää huomenta!

Page 59: TALES FROM THE JURASSIC PERIOD  TO THE FUTURE The golden age of Internet by FM

Fredrik FM Marcus CD/AD/2D/3D/HD inte VD [email protected] Twitter.com/FM instagram.com/fm facebook.com/fredrik.marcus

THERE IS NO PLACE

LIKE 127.0.0.1

Tack!Fredrik FM Marcus

CD/AD/2D/3D/HD not VD [email protected]

Twitter.com/FM instagram.com/fm

facebook.com/fredrik.marcus