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Getting media attention for your business or startup is simple; use "breadcrumbs" to discover the issues that matter to your audience, and create high-quality, relevant content for your blog to keep the conversation going.
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Tactical PR
For StartupsFor Startups
Chikodi Chima // Moonshot
@Chikodi
Purpose: To equip startups with new techniques for engaging the media and making deeper connections with customers by thinking and acting like publishers.
Key TakeawaysKey Takeaways
At the end of this talk you will be able: • Use “breadcrumbs” to build an audience
• to write about your startup
• Turn your blog into the ultimate tool for thought leadership.
Like what you’ve heard?
Share a tweet.
http://ctt.ec.edUVaxf
About Me: •
and The Next Web
• Founder of Moonshot
• Publisher of PR Tips For Startups
Create an Audience in
Five Minutes or Less:
“A few people talking a lot about you is better than a lot of people not
talking about you.”
Tweet this: http://ctt.ec/Xhgdj
Use BreadcrumbsUse Breadcrumbs
What Are Breadcrumbs?What Are Breadcrumbs?
Breadcrumbs are words or phrases people use to describe larger issues.
Examples of BreadcrumbsExamples of Breadcrumbs
Jargon
Pending legislation
Competitor’s names/names of key employees
Key thought leaders
Product/service line
Specialized procedure
Etc.
Find the breadcrumbs and they will lead you to the loaf.
Tweet this: http://ctt.ec/v4RWA
People use hashtags to organize information on social media platforms
such as Twitter,Facebook, Tumblr, Instagram, LinkedIn, etc.
Hashtags collect:
• Trending topics
• Rants
• Popular/useful blog posts and resources
Breadcrumbs matter because people are sharing their pain online
every minute of every day.
People using hashtags want to be found.
A true entrepreneur never lets a problem go to waste.
Tweet this: http://ctt.ec/43Sc6
Make Friends With the HashtagMake Friends With the Hashtag
Tools For Sweeping Up BreadcrumbsTools For Sweeping Up Breadcrumbs
Google Alerts
Mention
Social Media Monitoring
Similar Site Search
MuckRack
matters to your customers in real-time...
write stories of interest to your customers.
Trace breadcrumbs back to the author/
your startup.
Breadcrumbs ExerciseBreadcrumbs Exercise
to your industry or product?
How many times per day or per hour are key terms shared on Twitter?
What are three publications that cover your industry?
Use Breadcrumbs to
Create Compelling
Content for Your BlogContent for Your Blog
Making Compelling Content
with Breadcrumbs
• Enter the conversation with added value
• Answer questions
• Provide insight/analysis on important events (SME)
• Show your personality
To Recap:
you build an audience
People sharing their pain online want to be found
Turn breadcrumbs into compelling content to hook your audience.
That’s A Wrap!That’s A Wrap!
it can be found at:
Slideshare.net/Chikodi
Questions?Questions?
Thank You!Thank You!
@Chikodi
