Anna Ferrari, Mariana Camejo, Emily Delnicki, Justin Bertolero, Jack Meyers

Table of Contents Executive Summary

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Talenti Gelato and Sorbetto is the luxurious option when it comes to frozen desserts. Talenti takes pride in using the freshest and highest quality ingredients in all of their products. Their variety of products give consumers a healthy, natural, and gourmet option for people to pamper their palate. The main goal of this advertising campaign is to increase sales and brand awareness for Talenti. We want consumers to know about the variety of flavors as well as the healthy and fresh ingredients that exist in all of their products. Pentaffect agency wants our audience to know that Talenti is worth spending more money on because of its ingredients and high end unique aesthetic. Through our research we derived a target market of women between the ages of 25-35 in the middle to upper class. The women in our target market come from various lifestyles but they all share the idea of splurging on nicer products to treat themselves. This lead us to create the slogan “Pamper Your Palate” in order to communicate the luxury and high end presence of Talenti. We plan to communicate this idea to our target audience through magazines, television, Internet, and transit ads.

1- Executive Summary 2- Agency Identity3- History 4-5- Environmental Analysis 6- Competitor Analysis7- SWOT Analysis8- Objectives & Budget9- Secondary Research10- Primary Research11- Brand Value Proposition 12- Target Market13- The Big Idea14- Creative Strategy15- Print Executions16- Online & Transit Executions17- Video Execution & Creative Testing18- Media Objectives19- Media Strategies20- Media Mix: Magazines21- Media Mix: Online & Transit 22- Media Mix: Television23- Media Mix: Direct Mail, Schedule & Budgeting 24-25 Brand Activation26- Evaluation Appendix

Agency IdentityIn today's society information comes and goes in the blink of an

eye. As a result of this, companies have trouble trying to

distribute their message and stay relevant. Pentaffect

Agency is the solution to the problem. We will work

tirelessly around the clock to ensure that our

clients are satisfied and their brand is

being represented in today's

media. It’s just five easy steps

to success with

Pentaffect...

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Preparation

Illumination Evaluation

Incubation Implementation

1996Josh Hochshuler moved down to Buenos Aires.

2001He came back to Dallas wanting authentic gelato. To understand the intricate gelato-making process, he had spent months apprenticing with a local family in Argentina.

2002 Hochshuler put together a business plan and started asking friends and family for money and opened up a retail store named Talenti after Bernardo Buontalenti, the inventor of gelato

2005 Hochshuler bought out the entire business and parted ways with the Argentinian family and closed the store to start selling wholesale

2006 Talenti did $429,000 in sales and was picked up by Costco Texas

2007He partnered Steve Gill and Eddie Phillips, two liquor executives, with a strong consumer-product background.He began trying to get it into restaurants and retail shops.

Since 2007Talenti's revenue increased from $1 million to $49.3 million

2013First national ad campaign ran

December 2014Talenti Gelato & Sorbetto operates as a subsidiary of Unilever

History

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Environmental Analysis

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Economic Forces At the microeconomic level the U.S. has drastically increased its focus on healthy foods in recent years. Of the 30,000 individuals polled in the Nielson Global Health and Wellness report, 27% of global respondents are very willing to pay a premium for healthier foods, followed by 61% who are slightly willing and 12% who are not willing.

Regultory ForcesTalenti is considered a “frozen dairy dessert” due to FDA regulations on the the term “ice cream.” In order to qualify as ice cream, a product must contain a minimum of 10% dairy milkfat, have no more than 100% overrun (the amount of air that is whipped into the ice cream base during freezing) and weigh no less than 4.5 lbs. per gallon. There are differences between gelato and ice cream in the U.S. regarding milkfat content. Talenti is considered gelato, and cannot claim the term “ice cream” because while weighing 7 lbs. per gallon and having 20-30% overrun, it only has 9% milkfat.

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Environmental Analysis

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Sociocultural ForcesThe adult consumers that Talenti targets value health as well as luxurious taste. Talenti allows adults to indulge while knowing that it contains 30% less fat than ice cream.

Competitive ForcesPre-packaged Gelato hasn’t peaked in sales or popularity globally but has been very popular in the U.S. There are several ice cream brands that branched out and made their own gelato. Even so, because there are a lot of consumers who do not understand the difference between ice cream and gelato, many buy what they already know: ice cream. Some of the major ice cream competitors include Haagen-Dazs, Ben & Jerry ’sl. Ciao Bella Gelato, a big gelato competitor, is very similar to Talenti. While all brands have several varieties of flavors, and different benefits to offer to consumers, Talenti is the most superior gelato company in the market.

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Competitor Analysis

Strengths:- Flavor differentiation and

unique names- Strong brand awareness

- FSC certified paperboard containers- Non-GMO

- Known for social action

Weekness:- Political and social

controversies- Management lacks

experience - High prices

Strengths: - Natural ingredients from around the

world- Gluten Free

- Unique flavors

Weekness:- Not a strong following on social

media- Low budget - High prices

- Retail outlets primarily in the Bay Area and New York

- Lack of advertising

Strengths: - Reduction of GMOs

- Variety of flavors - Natural ingredients

- Strong international presence

Weekness:- Not a strong following on social

media- Low budget - High prices

- Retail outlets primarily in the Bay Area and NY

-Lack of advertising

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SWOT AnalysisStrengths- All natural flavors- Healthier alternative to ice cream - High end, elegant aesthetic - Clear packaging that is BPA free - Gluten free, fat free, vegetarian, kosher

Weakness - Higher prices - Low advertising - Gelato is somewhat foreign to an american audience - Smaller target audience - They are are not a certified non GMO company

Opportunities- All natural flavors- Healthier alternative to ice cream - High end, elegant aesthetic - Clear packaging that is BPA free - Gluten free, fat free, vegetarian, kosher

Threats- Ice cream industry - Competitors lower prices - Frozen Yogurt Industry - Trends toward eating healthier and therefore not consuming desserts

Marketing:Our goal is to increase sales by 14%. In a one-year long marketing campaign, we plan on increasing the overall sales of Talenti by 14%. This will be achieved by focusing on Talenti’s variety of flavors, natural ingredients and high end status. Advertising:Pentaffect targets women between the ages of 25 and 35 who have an upscale lifestyle, are health conscious and like to treat themselves to the finer things in life. By the end of our campaign we will achieve an 80% comprehension rate and 55% conviction rate. This means that 80% of people will be aware of Talenti and 55% of the target market will understand its benefits. The effective reach for this campaign will be 80% with an effective frequency of 4. This means our advertising message will reach 80% of our target market and our ads need to be seen at a frequency of 4 times. Time Frame:Pentaffect agency’s “Pamper Your Palate” campaign will run for 12 months starting in January 2017 and ending in December of the same year. The advertisements will be implemented by using a pulsing continuity campaign. There will be steady advertising year round accompanied by spikes. The spikes in advertising will take place from May to mid August, when ice cream sales peak, and from November to through the end of December, to promote special seasonal flavors.

Objectives & Budget

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# of Issues Cost Total

12 $147,600 $1,771,200

3 $325,400 $976,200

3 $351,000 $1,053,000

Magazine Total $3,800,400

Rating Points CPP Total

35 $30,000 $1,050,000

25 $30,000 $750,000

25 $30,000 $750,000

50 $30,000 $1,125,000

Television Total $3,925,000

Reach CPM Total

7,000,000 $12 $336,000

5,020,372 $17 $341,385

Online Total $677,385

# of Days Cost Per Day Total

60 $2,873 $172,380

60 $4,349 $260,940

60 $14,545 $872,700

30 $25,200 $756,000

Transit Total $2,062,000

Leads Cost Total

78,000 0.49 $43,887

78,000 0.49 $43,887

Direct Mail Total $43,887

Total $11,708,672

ResearchObjectives:- Learn about the target audience’s demographic, psychographic, and behavioristic information. - Determine what media vehicles are most popular among Talenti target audience to know the best options and locations to place advertising- Discover to what extent natural or healthy ingredients impacts purchase behavior- Determine our audiences overall awareness of Talenti

Secondary Research:In order to gather demographic and psychographic information about consumers that eat Talenti, we tracked Talenti’s media and followers. We also looked at what previous media outlets had featured our product to see the most interested audience. SRDS was used to determine what Talenti’s target market look at for media vehicles. SRDS heavily aided in our decision to pick the media vehicles we thought matched our target audience, and profile the best, and most effectively. Dairyfoods.com was used to analyze trends in the marketplace, as well as trends within the brand Talenti itself. Our research indicated that while Talenti is a booming product throughout the US, it is still new to consumers. Many people do not know the difference between Gelato and Ice cream, and consumers are looking for lighter, more natural options in the market place.

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Primary Research:Pentaffect Agency conducted primary research by creating and distributing a survey using Qualtrics. The purpose of this survey was to find out consumers gelato purchasing habits, to discover brand awareness and opinion of Talenti gelato. We found that 56% of our participants buy their gelato at the grocery store. Flavors (45%) and quality (25%) are the most important factors when deciding what frozen dessert to buy. We had 82% of our participants admit that they would spend more money on a product that has better and more natural ingredients. Only 30% of participants have tried Talenti and 50% have never heard of it. Most of our participants found Talenti’s packaging to be appealing, eye-catching, high end and unique. We shared a photo of Talenti in its packaging and found that 41% of participants would be moderately likely to purchase Talenti while shopping at the store.

Brand Value Preposition

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Emotional Benefit:Talenti is a delicious treat that makes consumers feel satisfied and delighted. Our

consumer can eat this product with confidence knowing that the indulgence is worthwhile due to its environmental friendliness and all natural ingredients. Gelato is a guilt-free alternative to ice cream because it contains less fat so customers

know that they made the best choice.

Functional Benefit:With 33 different flavors, there is one for everyone. The customers receive health

benefits as the company boasts gluten free, fat free, kosher and vegetarian options. It is convenient as it is offered at most grocery stores. With talenti in the

freezer, customers can enjoy the product whenever they please and without leaving their homes.

Self Expressive Benefits:In consuming Talenti, customers express that they value health, natural ingredients,

and sustainability. They also maintain a high-end image in comparison to other frozen-desserts consumers, who lack quality and visually appealing packaging.

Target Markets

Tiffany is a 34 year old stay-at-home mom. She lives in upper-class suburbs of Dayton, Ohio with her husband and two kids. She loves to cook and runs a popular food blog. Tiffany is in charge of the grocery shopping and taking care of her household. She loves to shop at Fresh Market as a source of healthy and natural products, even if they are a bit pricier since she prioritises those characteristics in her lifestyle. She encourages her husband, and kids to eat healthy, but every now and then she likes to buy sweets for the family to indulge in. She purchases Talenti Gelato over other ice creams and frozen treats because it is more natural, and has less fat. Tiffany loves how picturesque the Talenti packaging is, and she loves to reuse the packaging to put her kids school snacks in. Talenti is staple in her blog and kitchen!

Ginny is a 30 year old Certified Public Accountant where she makes a comfortable salary. She lives in San Diego, California with her fiance, Trish and their dog Lucky. Genny likes to workout but, despite Trish’s nagging, would not consider herself much of a healthy eater. Her fiance does most of the food shopping and she could not believe that Trish ate gelato instead of ice cream when they first met. However, Ginny was looking for a sweet treat one night and found Talenti in the freezer -- and she hasn’t looked back since. She can not believe that she waited so long to try it and has even introduced it to the girls at the tennis courts.

Jade is a 26 year old grad student at NYU who teaches yoga classes on the side. She lives in a small apartment with her roommate Shannon on the lower east side. Jade is an optimist and is always looking to try something new. Although she lives a healthy lifestyle, she enjoys indulging in desserts. Jade enjoys getting gelato at the Chelsea Market, so when she noticed the unique packing for Talenti gelato at Whole Foods she was intrigued. She loves that most flavors accomodate her gluten free diet. She likes to treat herself at the end of the week by purchasing Talenti every friday on the way home from classes and Jade has to be sure to hide it from her roommate.

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Campaign StrategyChallenge: According to our research, customers in our target market do not have high brand awareness and are not aware of Talenti’s ingredients or variety of flavors. Additionally, when consumers are choosing a frozen dessert they prefer ice cream over gelato.

Key Insight: Through our research, we discovered that consumers want good quality, a variety of flavors, a nice appearance and price matters when purchasing frozen desserts. Men and women admitted that they would be willing to spend more money on healthier and more natural ingredients. Pen-taffect agency wants our audience know that Talenti is worth spending more money on because of its ingredients and high end and unique aesthetic.

Brand Message: Talenti is the choice dessert for consumers who desire an indulgence to match their eclectic, health-focused, and flavorful life styles.

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The Big Idea

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The Creative Strategy

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Our target market cares about health and quality of the products that they puchase. Our creative campaign promises that Talenti is a gelato worth splurging on at the end of a busy work day. Not only is it the perfect dessert for a busy lady, but it is something that kids and men cannot help but enjoy as

well once they try it. Art Direction

For our campaign, we chose to emphasize Talenti as being luxurious, high end and a way to treat yourself. We incorporate women that represent our target market enjoying how life’s pleasures are

enhanced by Talenti. Each girl is portrayed in a way that shows Talenti as being a way to “Pamper Your Palate,” which is placed at the bottom of each of our ads. The Talenti packaging is displayed

throughout our executions because it is strongly associated with the brand image. We stayed consistent with Talenti’s bright pastel colors, so that they could have a familiar look and aesthetic.

Copywriting All of our ads will display the slogan, “Pamper your Palate” as the consistent message. Each of our ads will follow a similar format with different copy that is placed before the slogan. Each copy communicates the luxury and gourmet feeling that is represented through our slogan “Pamper Your Palate.” For example, “Dive into something cool with Talenti” features a woman in a 50s style swimsuit sitting on the edge of a Talenti container as if it was a pool. “Get wrapped up in Talenti” shows a

woman that used Talenti as a face mask communicating the luxury of our brand.

Print Executions

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Full Page, Full Color Magazine Advertisements

Online & Transit Executions

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Online ExecutionThis vertical rectangle rich media ad mimicks the process of scooping ice cream as the user clicks to reveal each new frame with a coupon suprise at the end.

Transit ExecutionThis bus shelter ad is comprised of actual talenti containers within the glass to form the shape of the logo

Video Execution & Creative Testing

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Creative Testing In order to determine effectiveness and success of our advertising

campaign, we executed a pre-testing session. The session consisted of females ranging from ages 25-35, which is our target market. We presented

them Pentaffect Agency’s advertisements for Talenti. We showed all of our executions on each media vehicle. One participant said, “This

advertisement is really eye catching and cute. I definitely want to buy some talenti and eat it in my bathtub after watching the commercial!” Our original magazine ad with pints of Talenti forming a birthday cake did not include a female. Throughout the session we realized that the women involved in the

pre-testing did not see themselves in that magazine ad. When asked about the ad, one participant said that “I don’t really understand how this target’s me personally as your market.” We followed up by asking the group if they

would relate more to the ad if there was a woman around their age holding a pint, and they agreed. Their feedback helped us tweak our campaign. The women involved in the pre-testing session helped us fix our campaign in order to make it more appealing and make our message clearer to our

target audience.

Video-Soothing music plays throughout

-Frame 3 Voiceover: “Soak in the flavors of Talenti. For Store Locations and additional flavors find us at www.talenti.com.”

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Media Objectives Target Market: Our target market for this ad campaign are women who prioritize high-end and natural products. They are middle to upper class women between the ages of 25 and 35, such as graduate college students, newly weds or women just starting a family. Our target consists of people with various lifestyles, however they share the idea of splurging a bit more for a more natural, higher end product to treat themselves. We plan to reach this audience through a variety of media such as magazines, television, Internet, and transit ads.

Geographic Placement:Our campaign will consist of mostly national advertisements with a few regional ads. The focus on national ads is to increase awareness of a less known product that is sold nationally. The only regional ad will be the transit bus shelter advertisement, which will be selectively placed in popular metropolitan areas such as: Miami, Philadelphia, and Los Angeles. Internet, magazine, and television ads will all run at a national scale.

Message WeightOur campaign is targeted nationally, however we emphasized placement in metropolitan areas with higher median household incomes. We are also splitting the message weight seasonally, depending on the media vehicle.

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Media Strategies Reach and Frequency

Pentaffect Agency aims to have an eefective reach of 80 and a frequency of 4.

ContinuityThe majority of our advertisements will take effect as a pulsing continuity campaign. These ads will be consistent throughout the entire year, with spikes during selected periods and months.

Ice cream sales peak in summer months so this will be where we will emphasize advertising and promoting from the end of May until mid August. We will also increase advertising during winter

and holiday seasons to promote special seasonal flavors. Our transit and direct mail vehicles will utilize flighting continuity. Direct mail will be executed with seasonal messages at the beginning of

each season, and our transit ads will be put out in the summer months only.

Media Dimensions:Print: (3) magazine 8.5” x12” 4-color full page

Television: (1) 30 second commercial Online: (3) ”extended pin” pinterest sponsored ad 735 pixels x 951pixles - modified magazine

ad to pinterest dimensionInternet: (1) 240 pixels x 400 pixels

Transit: (1) 48” x 69”

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Media Mix: MagazinesCosmopolitanCosmopolitan is a women’s consumer print and digital magazine that centers around women’s relationships, romance, health, well-being, fashion, beauty, pop culture and entertainment. Cosmopolitan has a total circulation of 3,011,848 with its primary audience of 13,330 people being 84 percent adult women, whose median age was 35 years old.

Travel + Leisure Travel + Leisure is a traveler ’s consumer print and digital magazine for people with interests in people, places, and trends that define modern global culture. The magazine is based on coverage on hotels, restaurants, shopping, food, wine, nightlife, politics, security, and industry innovations globally. The magazines total circulation is 962,488 with its primary audience being 59 percent adult women.

Shape Shape is a woman’s print and digital publication that reports on beauty, fashion, fitness, nutrition, health, psychology, travel, career, relationships, and home. It centers on the ideals of a happy and balanced life. The total circulation is 2,521,203.

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Media Mix: Transit

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Media Mix: ONLINE:

PinterestTalenti advertisements will be place on Pinterest as a promoted pin.This is an essential tool to visually promote the brand, and grab the attention of 25-35 year old female pinterest uses. When an image is repinned it is saved for later, and reposted for all of the individual’s followers who “pinned” the ad to see. This allows brand recognition and loyalty to grow stronger within our target market.

Cosmopolitan National Website - Banner Display adSince we plan to advertise in the Cosmopolitan print magazine, we wanted to include an ad on the national website. This ad will be an interactive, rich-media display ad. Since the target market is already online and have access to print versions, an ad on the national website will be just as effective in reaching the target audience as a print ad in the magazine, at a much more affordable cost.

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TRANSIT:Transit Bus Shelter Advertisement Busses are one of the most popular sources of transportation next to subways in metropolitan areas. There are thousands of people who ride buses everyday in Miami, Los Angeles, and Philadelphia. There is a wide reach of this type of transit advertising, as one does not need to ride a bus in order to see the advertisement either. Major cities have a large population of tourists and citizens who walk on sidewalks everyday. This is an effective way to reach a huge amount of a population and build brand recognition.

Media Mix: TelevisionGood Morning America - ABC 7am Monday-Saturday 6am SundaysGood Morning America is an American morning news and entertainment television show. The program features news, interviews, weather forecasts, special-interest stories, and other feature segments. Good Morning America is one of the most watched morning shows in total viewers. The show will reach the older age range within the target market as well as a very diverse market. The commercials in the morning can be used as a quick reminder to get Talenti before going grocery

shopping.

Grey’s Anatomy - ABC Thursday 8pm Grey’s Anatomy is a medical drama series that focuses on a group of doctors at a hospital in Seattle. This show has a huge female viewership and fan base, and is part of the thursday night block of programing on ABC, a time slot that we are heavily hitting on. By playing our

commercials during this time, it will effectively reach our female target audience.

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Scandal- ABC Thursday 9pmScandal is a political drama focused on Olivia Pope, a former White House Communications Director who opens up her own crisis management firm. The show involves political and personal scandals, murder, love, and drama. The ABC drama houses a large amount of female viewers, and is again a part of the Thursday night ABC programming block.

How to Get Away With Murder - ABC Thursday 10pmHow to Get Away with Murder is a drama revolving around Annalise Keating, and her students. Annalise is a criminal defense professor and a prestigious attorney lawyer. The show spins off into a twisted and intense murder mystery plot. This show has a huge female viewership and fan base. By following Grey’s Anatomy and Scandal, many viewers will have continued viewing this network since the 8pm hour. This repetition will increase the frequency of which the ad is seen.

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Media Mix: Direct Mail, Schedule & BudgetOur target market will most likely be living at a permanent address, which allows a direct mail technique to be effective. Rather than send a simple card or letter that would be easily looked over, we plan on showcasing our striking packaging by using a pop up talenti container. Further, we plan on pushing our seasonal products by using pulsing continuity, showcasing our peppermint and eggnog flavors during the holiday season and

our pumpkin pie flavor in the autumn.Our targeted Cities Include...

Boston, MA, Atlanta, Georgia, Carmel, IN, Seatle, WA, Hartford, CT, Denver, CO, Long Island, NY Los Angeles, CA, Miami, FL,

New York City, NY, Philadelphia, PA

Brand Activation “So you think you got Talent-i?” Social Media Contest

Objective: Raise brand awareness and increase social media exposure and follows.

Strategy: The “So You Think You Got Talent-i?” contest will run from March to June, in preparation for the upcoming

summer months. Participants are encouraged to show off their talents any way they would like on social media and use the

hashtag #GotTalent-i. There will be a third,

second and first place winner and several lucky random participants will receive free Talenti. The first place winner will win

an unlimited supply of Talenti for a year. This will help increase our reach by exposing the brand

to followers of those who are posting videos.

Our social media will repost some of the most

creative videos.

Talenti in the MailObjective: Encourage consumers to go out and purchase Talenti with a creative direct mail piece that offers a coupon during the different seasons of the year. Strategy: Create a unique looking piece of direct mail to attract consumers attention. It will be a pop up Talenti jar, so it will look like a circle and then you turn it like a jar cap and it will open up into a paper pint of Talenti. These will be sent out during the different seasons, so the flavor on the gelato pint will correlate with the time of year. In summer it will be Caribbean Coconut, Pumpkin Pie in fall, Peppermint Bark in winter and Simply Strawberry during spring. There will be information on Talenti gelato and a coupon that states, “Bring this coupon into any store that sells Talenti products and redeem $2 off your next purchase.” This coupon will entice new customers who have been buying competitor products and will encourage current consumers to make a repeat purchase.

Brand Activation

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Brand Activation

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Taste of TalentiObjective: Raise interest and awareness of Talenti with a

pop-up shop in major cities throughout the United States. We want to implement a unique way of presenting the brand to

the public. Strategy: A pop-up shop that is in the shape of Talenti and is made of see through glass, similar to the look of the jar will

be placed in major cities during the summer months. The pop-up shop will be located in an area that is surrounded by a lot of businesses to attract our target market. Inside will look

like a gelateria where people can purchase gelato in a dish or cone. Consumers will also be allowed to purchase a pint of Talenti that will be stored in freezers. Anyone who makes a purchase will receive a book that has different recipes or cre-ative ways to eat Talenti gelato. In the back of the book there will be a coupon that is valid to purchase Talenti in a grocery

or convenient store.

Evaluation

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Pentaffect Agencies’ main objectives are to increase sales and brand awareness of Talenti. We want to increase sales by 14%, raise comprehension rates of Talenti brand by 80%, and increase conviction rates by 55%. We will execute these goals and objectives by strategically placing our advertisements appropriately in specific media vehicles for advertisements and promotions, and unique brand activation techniques. Our progress in comprehension conviction, and sales objectives are outlined in the table and graphs below.

Creative Brief

Agency ProfilesEmily DelnickiEmily is a transfer junior Integrated Marketing Communications major at Ithaca College. She previously attended Pace University in New York City for two years, but decided to transfer to Ithaca College for its excellent communications program, strong sense of community, and for the beautiful area in which the campus resides. Emily is a member of AAF and plans to join the Women in Communications group. This past summer, Emily was the marketing intern at Park Creek Senior Living, where she got to plan events, update social media, and create the company’s newsletter. Emily was born and raised in Buffalo, New York. When Emily is not outdoors or busy with schoolwork, she likes trying new restaurants, going to art galleries, and watching movies.

Mariana Camejo Mariana is a sophomore Integrated Marketing Communications Major and International Business Minor at Ithaca College. She was originally born in Caracas, Venezuela, but has lived the majority of her life in the U.S. in several states including: Texas, Colorado, Indiana and New York. However, Mariana currently resides in the Adirondacks in Queensbury, New York. She is passionate on traveling, film photography, and singing. Mariana participates in several organizations and clubs on campus. She is part of the national student organization: PRSSA and is part of the blog team within it. She also plays on the Ithaca College Club Tennis Team, and enjoys singing/ performing in the group Routine Disturbances. Mariana hopes to travel and study abroad in Spain the following year to enhance her dream of having a successful career at an international level.

Agency ProfilesJack Meyeris a sophomore at Ithaca College and is studying Integrated Marketing Communications. Hailing from Cold Spring Harbor, NY on Long Island, In his spare time he likes to sail and go swimming in the ocean. He is also a sailing instructor at a nonprofit sailing organization on Long Island and hopes to teach sailing in the Caribbean this summer. His dream is to move to California to work for boat or dive equipment manufacturers.

Justin BertoleroJustin is a sophomore Integrated Marketing Communications major at Ithaca College. He grew up in Liverpool, New York, constantly involved with music. He is curently a WICB DJ and volunteers for Ithaca Underground, a nonforprofit local music organization. He has interned at the Everson Art Museum, doing PR and graphic design work. He someday hopes to work in the music industry.

Anna FerrariAnna’ s interests include graphic design, photography, painting, drawing, and everything inbetween. She is fortunate to be pursuing a Communications major, and Graphic Design minor at Ithaca College. She values being part of a creative community that challenges her perceptions and expands her knowledge. She is interested in pursuing a career in confronting social issues through creative marketing. She is actively looking for an internship for the summer of 2016 in or around Boston, MA. She is always open to new people and experiences to increse her design experience.

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Latest News. (n.d.). Retrieved October 20, 2016, from http://www.dairyfoods.com/

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National Advertising Rates. (n.d.). Retrieved November 22, 2016, from http://clearchanneloutdoor.com/how-to-buy/rates/

Talenti Gelato e Sorbetto | Gelato, Gelato Recipes, Sorbetto, Sorbet, Hormone Free. (n.d.). Retrieved De-cember 04, 2016, from http://www.talentigelato.com/

Zhu, Y. (2016, August 12). Amid Gelato Boom, The Hottest Thing In Ice Cream Is Talenti. Retrieved No-vember 08, 2016, from http://www.forbes.com/sites/yehongzhu/2016/08/12/amid-gelato-boom-the-hot-test-thing-in-ice-cream-is-talenti/#726913381975